Urban Outfitters - CRM Coordinator

About Us

Urban Outfitters started out as a single boutique in 1970s Philadelphia with creativity and uniqueness at its core. 50 years on, and over 60 stores across Europe later, we’ve become a destination for emerging design, unexpected styling, One-Of-A-Kind vintage and homeware that makes you want to hit the share button. We speak to a social community of over 10 million forward-thinking individuals, bringing together a nostalgia for the past with an enthusiasm to shape the future. The UO community are culturally aware, they shape the music scene, they live a digitally native life and they wear style trends before anyone else. At our core, we empower our customers and staff to express themselves, unapologetically, living life in a way that’s truly authentic to them. We are always excited to bring new talent into the room, especially if you share our values: Sound like you, why not join us?

Role Summary

We are looking for an enthusiastic self-starter to join our expanding ecommerce team, who is confident and willing to learn about the business and sector we are in. The CRM Coordinator will aid the CRM team with implementing UO’s CRM strategy across email, app and SMS channels.

What You’ll Be Doing

• You will be responsible for the production of CRM campaigns end-to-end, ensuring they are delivered timely and to the highest standard. This will involve creative briefs, promo set-up, build, test and launch of marketing and triggered comms through Salesforce Marketing Cloud.
• Supporting omni-channel CRM strategies and new initiatives to help drive customer retention and acquisition.
• Producing weekly and monthly performance reports, identifying any trends, as well as risks and opportunities.
• Building and testing segments pertaining to business needs via Salesforce DataCloud and Marketing Cloud.
• Implementing A/B tests pertaining to business needs, ensuring alignment across departments and reporting on results.
• Actively communicating and collaborating with the other departments to enable the customer-focused marketing strategy.

What You’ll Need

• Experience within CRM (email, push notifications, SMS), delivering end-to-end CRM campaigns.
• Experience within an omnichannel e-commerce environment, with a keen interest and eye in customer relationship building and customer journeys.
• Experience working with Salesforce Marketing Cloud is advantageous but not essential.
• Data literate with good understanding of performance metrics beyond the top line number.
• Excellent communication skills with the ability to create strong cross-functional working relationships.
• An analytical, proactive, and flexible approach.
• Proficiency in Excel.
• Basic understanding of HTML.

The Perks

• Work-life balance: Flexible start and finish times.
• Bring your dog to work.
• Wellbeing: Employees Assistance program to support with mental, physical and financial health.
• Fully equipped free gym and on-site wellness room in Brick Lane and 50% discount of external gym memberships.
• Private Medical Insurance.
• Employee Discount: Up to 40% off at all URBN Brands!
• Community: One paid day to either volunteer or fundraise for a charity of your choice.
• Travel: Cycle to work scheme, season ticket loan.
• Continued Development: We offer structured support within the business alongside continued learning and development.

Equal Opportunity Statement

URBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability. We base all our employment decisions on merit, job requirements and business needs.