At a Glance
- Tasks: Lead PR and talent strategies, building relationships and brand equity.
- Company: Join URBN, a vibrant global retailer with a strong community focus.
- Benefits: Enjoy flexible hours, wellness support, and up to 40% employee discount.
- Other info: Dynamic role with opportunities for personal growth and community impact.
- Why this job: Be the voice of a brand that values creativity and youth culture.
- Qualifications: Experience in PR/comms and a passion for youth trends required.
The predicted salary is between 40000 - 50000 £ per year.
URBN UK Limited is part of the URBN Group, a global retailer, with its European Head Office located in London. Its retail offering in Europe takes the form of three brands. With stores in more than 10 European countries and a strong e-commerce presence, we’re driven by the same core values as our customers, and we approach our work with a sense of community and purpose that sets our brands apart. We love what we do.
Role Summary
Reporting to the Head of Brand Comms (social, editorial and talent), this role will play a pivotal role in building long term relationships, nurturing grassroots communities and building brand equity across earned and organic output. The role will partner closely with the talent coordinator to evolve PR/talent strategy, storytelling and execution of UOs brand identity and DNA across all touchpoints.
What You'll Be Doing
- Act as the brand guardian on all earned communications across PR, advocacy and influencer output
- Showcase deep understanding of business objectives to ensure team strategy is executed to best practice
- Build strong relationships with key media titles, grassroots communities and emerging networks
- Oversee PR and advocacy output and calendars to ensure we tell the right stories with the right people at the right time
- Partner with brand creative teams to nurture and execute employee advocacy programs
- Write press releases and pitch organic seasonal stories
- Pitch, concept and activate PR events while supporting the talent coordinator with influencer activations
- Support HOD with brand safeguarding and crisis communication where needed
- Oversee team budget
What You'll Need
- Proven experience working in PR/comms/influencer worlds, whether in-house and/or agency
- Strong experience building internal and external advocacy programs
- Ability to mentor & manage direct reports
- Excellent ability to problem solve and think creatively
- Be insights driven with a mindset focused on youth culture, trends and customer mindset shifts
- Be up to date on the latest within AIO and opportunities for growth
- Ability to be reactive in response to business needs and oversee multiple projects at once
- Be a strong collaborator across internal and external teams
The Perks
- Work-life balance: Flexible start and finish times, Bring your dog to work
- Wellbeing: Employees Assistance program to support with mental, physical and financial health, Fully equipped free gym and on-site wellness room in Brick Lane and 50% discount of external gym memberships, Private Medical Insurance
- Employee Discount: Up to 40% off at all URBN Brands
- Community: One paid day to either volunteer or fundraise for a charity of your choice
- Travel: Cycle to work scheme, season ticket loan
- Continued Development: We offer structured support within the business alongside continued learning and development
Equal Opportunity Statement
URBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability. We base all our employment decisions on merit, job requirements and business needs.
Urban Outfitters Talent & PR Lead in London employer: Urban Outfitters
Urban Outfitters in Bath is an exceptional employer that champions creativity and a vibrant store culture, making it an ideal place for those passionate about retail leadership. With a strong focus on employee wellbeing, the company offers generous perks such as discounts and opportunities for professional growth, ensuring that team members thrive both personally and professionally. Join us to be part of a dynamic team that values collaboration and innovation in a fast-paced environment.
StudySmarter Expert Advice🤫
We think this is how you could land Urban Outfitters Talent & PR Lead in London
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Urban Outfitters. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Urban Outfitters, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Urban Outfitters inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Urban Outfitters Talent & PR Lead in London
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Urban Outfitters. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Urban Outfitters.
How to prepare for a job interview at Urban Outfitters
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
