At a Glance
- Tasks: Create engaging social content for Instagram, TikTok, and Pinterest that resonates with our audience.
- Company: Join Anthropologie, a leading fashion destination with a unique culture and community.
- Benefits: Enjoy flexible hours, employee discounts, wellness support, and opportunities for personal growth.
- Other info: Collaborative environment with opportunities to experiment and innovate.
- Why this job: Be part of a creative team shaping the future of fashion through social storytelling.
- Qualifications: Experience in social media and content creation with a strong eye for aesthetics.
The predicted salary is between 30000 - 40000 £ per year.
Founded in 1992, Pennsylvania, USA, by current URBN chairman and president Dick Hayne, Anthropologie was named after his college major (with a decidedly French twist) Anthropologie, which now operates over 200 stores worldwide, has evolved into a leading one-of-a-kind destination for those seeking a curated mix of clothing, accessories, gifts and home décor to reflect their personal style. In 2009 the brand launched its first store in London and now has over 18 stores in the UK and Europe.
We are looking for a creative, culturally aware Social Content Creator to help bring the Anthropologie EU brand to life across social channels. We're looking for someone who understands social-first storytelling, has a strong eye for aesthetics and is deeply immersed in fashion, internet culture, and the evolving social landscape. You'll play a key role in developing engaging content across Instagram, TikTok, Pinterest, and emerging platforms, supporting everything from campaign storytelling and product launches to community engagement and cultural moments. The ideal candidate will be passionate about creating content that truly connects with our audience.
What You'll Be Doing
- Content Creation & Creative Development
- Create and capture engaging social-first content across Instagram, TikTok, Pinterest and emerging platforms.
- Build recurring content formats and storytelling frameworks that create recognizable, returnable moments for our audiences; not just one-off viral swings.
- Develop a test-and-learn culture that's rooted in brand integrity: experiment boldly, but always with intention.
- Work with Buying partners to understand what's being sold, what stories are worth telling, and how products can be brought to life in ways that feel editorial rather than transactional.
- Partner with Creative teams to translate campaign direction, brand identity, and visual language into socially native content that doesn't feel like a repurposed campaign asset.
- Align with Marketing partners on broader brand moments, key launches, and seasonal priorities, ensuring social storytelling ladders up to business goals without losing its cultural edge.
- Support the development of content that operates across three lenses simultaneously: brand identity, cultural relevance and commerce.
- Lead & assist cross functionally with content shoots, including content capture, styling support, talent direction and on-set content creation.
- Edit video and static content for social channels including paid, ensuring assets are optimized for platform performance and audience engagement.
- Support the development of recurring content series and social storytelling formats that build audience connection over time.
- Paid Social
- Drive the development of content specifically for Paid Social and Digital Marketing channels, ensuring all assets are designed not just for organic engagement but for measurable business outcomes.
- Demonstrate an understanding of key performance indicators (KPIs) such as Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC), and Cost Per Session (CPS), and use these metrics to inform and optimize creative decisions on content.
- Use data from Paid team to inform content decisions moving forward.
- Trend, UGC & Competitor Research
- Monitor emerging social trends, platform updates, trending audio and evolving content formats. Identify culturally relevant opportunities that align with the Anthropologie brand and audience.
- Conduct competitor and industry research to identify opportunities, best practices and content inspiration.
- Source and organise UGC inspiration, creator references and platform-native content ideas to support the wider social team.
- Monitor audience sentiment and provide feedback on emerging conversations, trends and customer interests.
- Content Planning & Social Operations
- Support content planning, scheduling and publishing across social channels where required.
- Assist the Social Media Executive with social reporting by identifying key learnings.
- Help maintain content calendars and ensure content is delivered on time and aligned with key business priorities.
- Collaborate closely with Creative, Marketing, Ecommerce and Retail teams to support social storytelling across the customer journey.
- Shoot & Production Support
- Support shoot preparation, on-set logistics, budgets and sample management.
- Assist with content tracking, asset selection and post-shoot organisation.
- Support content capture opportunities during events, launches, store openings and brand activations.
- Help organise and maintain content libraries for future use across channels including paid.
What You'll Need
- Strong proven experience in social media, content creation, or a related field.
- Deep understanding of Instagram, TikTok, Pinterest and YouTube including platform behaviour, content formats and audience expectations.
- Exceptional taste level with a strong eye for fashion, styling, visual aesthetics, and lo-fi videography.
- Experience shooting low-fi iPhone & high-fi DSLR content.
- Confident creating social-first content, including filming, editing and content ideation.
- Strong eye for visual storytelling, aesthetics and social trends.
- Familiarity with video editing tools such as CapCut, Premiere Pro, Final Cut Pro or similar.
- Excellent written communication skills and attention to detail.
- Highly organized with experience managing multiple projects, timelines, and production workflows simultaneously.
- Proactive, collaborative and excited to contribute ideas in a fast-moving creative environment.
The Perks
- Work-life balance: Flexible start and finish times, Bring your dog to work.
- Wellbeing: Employees Assistance program to support with mental, physical and financial health, Fully equipped free gym and on-site wellness room in Brick Lane and 50% discount of external gym memberships, Private Medical Insurance.
- Employee Discount: Up to 40% off at all URBN Brands!
- Community: One paid day to either volunteer or fundraise for a charity of your choice.
- Travel: Cycle to work scheme, Season ticket loan.
- Continued Development: We offer structured support within the business alongside continued learning and development.
Equal Opportunity Statement
URBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability. We base all our employment decisions on merit, job requirements and business needs.
Anthropologie Social Content Creator in London employer: Urban Outfitters
At Anthropologie, we pride ourselves on being an exceptional employer that fosters creativity and collaboration in a vibrant work environment. Our commitment to employee well-being is reflected in our flexible working hours, generous discounts, and opportunities for personal and professional growth, all set against the backdrop of our dynamic London location. Join us to be part of a culturally rich team that values innovation and community engagement while making a meaningful impact in the fashion and lifestyle industry.
StudySmarter Expert Advice🤫
We think this is how you could land Anthropologie Social Content Creator in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Urban Outfitters and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Urban Outfitters are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Urban Outfitters on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Urban Outfitters. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Anthropologie Social Content Creator in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Urban Outfitters. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Urban Outfitters:Show us that you’ve done your homework! In your application, briefly mention what you admire about Urban Outfitters’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Urban Outfitters
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Urban Outfitters will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Urban Outfitters, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
