At a Glance
- Tasks: Lead PR and events strategies to elevate Anthropologie's brand presence across Europe.
- Company: Join Anthropologie, a unique lifestyle brand with over 200 stores worldwide.
- Benefits: Enjoy flexible hours, wellness support, and up to 40% off at all URBN brands.
- Other info: Dynamic team culture with opportunities for personal and professional growth.
- Why this job: Shape culturally relevant experiences and make a real impact in the fashion industry.
- Qualifications: Experience in PR and events management within fashion or lifestyle sectors.
The predicted salary is between 40000 - 50000 £ per year.
Founded in 1992, Pennsylvania, USA, by current URBN chairman and president Dick Hayne, Anthropologie operates over 200 stores worldwide, offering a curated mix of clothing, accessories, gifts and home décor.
We are looking for a PR & Events Manager who will be responsible for leading and elevating Anthropologie EU's brand presence across key markets. This role defines and executes integrated PR and events strategies that build brand awareness, deepen customer engagement, and drive store and digital footfall.
What You'll Be Doing
- PR Strategy & Media Relations
- Lead the development and execution of integrated PR strategies aligned with seasonal campaigns, brand objectives, and commercial priorities.
- Secure high-quality coverage across leading fashion, lifestyle, and national media titles through strong editorial relationships.
- Oversee gifting strategy, including product selection and press gifting schedules.
- Manage all press office functions, including sample management and responding to inbound media requests.
- Lead and nurture long-term strategic relationships with influencers and brand partners.
- Oversee collaboration with international/franchise PR teams.
- Support reactive press management and corporate communications.
- Events Strategy & Execution
- Own the end-to-end EU events strategy, including press and influencer events, VIP dinners, and community partnerships.
- Lead the conceptualisation and delivery of culturally relevant brand experiences.
- Lead store opening events and activations.
- Oversee key experiential spaces, managing brand takeovers and curated retail activations.
- Develop and deliver a customer events programme.
- Brand Strategy, Cross-Functional & Commercial Leadership
- Manage EU Press & Events strategy, translating global brand direction into locally relevant initiatives.
- Lead cross-functional collaboration with Social, Marketing, Retail, and Creative teams.
- Own commercial accountability for PR and events activity.
- Insights, Budget & Team Leadership
- Own performance analysis across PR and events activity.
- Deliver clear, senior-level reporting and trade analysis.
- Manage and optimise budgets across PR and events activity.
- Lead, manage, and mentor the PR Executive and PR Assistant.
- Manage senior stakeholder relationships across internal leadership teams and external partners.
What You'll Need
- Proven management experience in PR, events and experiential marketing within fashion or premium retail.
- A strong, established network of media, influencer, and industry contacts across the UK and European markets.
- Proven track record of leading high-profile events and integrated PR campaigns.
- Experience managing and developing a team.
- Demonstrated experience managing external agencies and international PR teams.
- Strong budget management experience.
- A data-literate approach to PR and events.
- End-to-end events experience, spanning large-scale press and influencer activations.
- Ability to bridge physical and digital activations.
- Commercially minded with sharp instincts for how brand activity translates to footfall and revenue.
The Perks
- Flexible start and finish times.
- Employees Assistance program to support with mental, physical and financial health.
- Fully equipped free gym and on-site wellness room.
- Up to 40% off at all URBN Brands.
- One paid day to either volunteer or fundraise for a charity of your choice.
- Cycle to work scheme.
- Season ticket loan.
Equal Opportunity Statement
URBN is an Equal Opportunities Employer committed to diversity and inclusion.
Anthropologie PR & Events Manager (12 Month FTC) in London employer: Urban Outfitters
Anthropologie is an exceptional employer that fosters a vibrant and inclusive work culture, offering flexible working hours and a supportive environment for personal and professional growth. With a strong emphasis on employee wellbeing, including access to wellness facilities and generous discounts, the company encourages creativity and collaboration, making it an ideal place for those passionate about fashion and lifestyle to thrive in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Anthropologie PR & Events Manager (12 Month FTC) in London
✨Join PR Communities
Get involved in local PR groups or online communities where professionals gather to share opportunities and insights. Engage in conversations on platforms like Twitter or LinkedIn—spotting temporary roles often happens in these spaces.
✨Attend PR Events
Look for industry events, workshops, or conferences that focus on public relations. Not only will you learn from the pros, but you might also meet someone who's looking for temporary help, which is perfect for a gig like this!
✨Showcase Your Skills
Create a portfolio that highlights any past PR work, campaigns, or even university projects. Share it on your social media or PR forums—you want to make sure your great work is visible when the right temporary role comes up.
✨Apply Directly on Our Website
When you spot a temporary PR role with companies like Urban Outfitters, don't hesitate to apply directly through our website. You'll be on the front line, making it easier for you to get noticed!
We think you need these skills to ace Anthropologie PR & Events Manager (12 Month FTC) in London
Some tips for your application 🫡
Craft a Compelling Cover Letter:When you're applying for a temporary role in public relations, your cover letter is your chance to show off your passion for the field. Highlight any relevant PR experience you have, even if it's just through internships or volunteer work. Tell us why you're excited about the opportunity at Urban Outfitters and how you can help make an impact, even in a short time!
Showcase Your Communication Skills:Public relations is all about communicating effectively, so make sure your CV reflects this! Use clear, concise language and showcase any writing samples you might have, such as press releases, blog posts, or social media campaigns. Including a link to a portfolio could really set you apart from other candidates.
Demonstrate Flexibility and Adaptability:Since this is a temporary role, we want to see how quickly you can jump in and start contributing. Mention past experiences where you successfully managed multiple tasks or quickly adapted to changing situations. It’s these qualities that will show us you can thrive at Urban Outfitters even on a short-term basis!
Research Urban Outfitters and the Industry:Before submitting your application, take some time to learn about Urban Outfitters and its approach to PR. Mention anything specific you like about their campaigns or strategies in your cover letter. This extra effort shows us you're genuinely interested and ready to bring your unique perspective to the team!
How to prepare for a job interview at Urban Outfitters
✨Brush Up on Your Crisis Management Skills
In public relations, handling crises is key. Be ready to discuss past situations where you managed communication challenges effectively. Bring examples that showcase your quick thinking and strategic response – they want to see you in action!
✨Show Off Your Portfolio of Campaigns
Since this is a temporary role, showcasing your portfolio is crucial. Make sure you have a collection of your best press releases, campaign plans, or media coverage. You want to prove you can hit the ground running and bring valuable experience to Urban Outfitters right away!
✨Know Your Media Landscape
A strong PR candidate should be familiar with the media landscape. Brush up on key journalists, publications, and current trends in communications. Think about how you’d tailor messages to different media outlets – you might get asked about this during the interview!
✨Be Ready to Discuss Networking Strategies
Networking is a big part of PR work, especially in a temporary role. Be prepared to chat about your previous networking experiences or how you plan to build key relationships quickly at Urban Outfitters. They’ll want to know you can create buzz and leverage your connections immediately!
