At a Glance
- Tasks: Lead PR and events strategies to elevate Anthropologie's brand presence across Europe.
- Company: Join a leading lifestyle brand with a vibrant culture and over 200 stores worldwide.
- Benefits: Enjoy flexible hours, wellness support, gym access, and up to 40% employee discount.
- Other info: Dynamic team environment with opportunities for personal and professional growth.
- Why this job: Shape culturally relevant experiences and make a real impact in the fashion industry.
- Qualifications: Experience in PR and events management within fashion or lifestyle sectors.
The predicted salary is between 40000 - 50000 £ per year.
Founded in 1992, Pennsylvania, USA, by current URBN chairman and president Dick Hayne, Anthropologie operates over 200 stores worldwide and has evolved into a leading destination for those seeking a curated mix of clothing, accessories, gifts and home décor to reflect their personal style. In 2009 the brand launched its first store in London and now has over 18 stores in the UK and Europe.
We are looking for a PR & Events Manager who will be responsible for leading and elevating Anthropologie EU's brand presence across key markets. This role defines and executes integrated PR and events strategies that build brand awareness, deepen customer engagement, and drive store and digital footfall. You will play a key leadership role in shaping culturally relevant, visually inspiring, and commercially impactful brand experiences, while ensuring strong alignment across marketing, social and retail channels.
Responsibilities
- PR Strategy & Media Relations
- Lead the development and execution of integrated PR strategies aligned with seasonal campaigns, brand objectives, and commercial priorities, driving sustained growth in media reach, brand awareness, and cultural relevance.
- Secure high-quality coverage across leading fashion, lifestyle, and national media titles through strong editorial relationships and proactive storytelling.
- Oversee gifting strategy, including product selection, press gifting schedules, and loan management.
- Manage all press office functions, including sample management, press loan tracking, and responding to inbound media requests.
- Lead and nurture long-term strategic relationships with influencers, brand partners, and cultural collaborators.
- Oversee collaboration with international/franchise PR teams.
- Support reactive press management and corporate communications.
- Events Strategy & Execution
- Own the end-to-end EU events strategy, including press and influencer events, VIP dinners, community partnerships, pop-ups, and in-store activations.
- Lead the conceptualisation and delivery of culturally relevant brand experiences.
- Lead store opening events and activations.
- Oversee key experiential spaces, including the Kings Road pop-up store.
- Develop and deliver a customer events programme.
- Brand Strategy, Cross-Functional & Commercial Leadership
- Manage EU Press & Events strategy, translating global brand direction into locally relevant initiatives.
- Lead cross-functional collaboration with Social, Marketing, Retail, and Creative teams.
- Own commercial accountability for PR and events activity.
- Insights, Budget & Team Leadership
- Own performance analysis across PR and events activity.
- Deliver clear, senior-level reporting and trade analysis.
- Manage and optimise budgets across PR and events activity.
- Lead, manage, and mentor the PR Executive and PR Assistant.
- Manage senior stakeholder relationships across internal leadership teams and external partners.
Qualifications
- Proven management experience in PR, events and experiential marketing within fashion, lifestyle, or premium retail.
- A strong, established network of media, influencer, and industry contacts across the UK and European markets.
- Proven track record of leading high-profile, culturally relevant events and integrated PR campaigns.
- Experience managing and developing a team.
- Demonstrated experience managing external agencies and international or franchise PR teams.
- Strong budget management experience.
- A data-literate approach to PR and events.
- End-to-end events experience.
- Ability to bridge physical and digital activations.
- Commercially minded with sharp instincts for how brand activity translates to footfall, revenue, and long-term brand performance.
Benefits
- Work-life balance: Flexible start and finish times, Bring your dog to work.
- Wellbeing: Employees Assistance program, Fully equipped free gym and on-site wellness room, 50% discount of external gym memberships, Private Medical Insurance.
- Employee Discount: Up to 40% off at all URBN Brands!
- Community: One paid day to either volunteer or fundraise for a charity of your choice.
- Travel: Cycle to work scheme, Season ticket loan.
- Continued Development: Structured support within the business alongside continued learning and development.
URBN is an Equal Opportunities Employer committed to diversity and inclusion.
Anthropologie PR & Events Manager (12 Month FTC) employer: Urban Outfitters
Anthropologie is an exceptional employer that fosters a vibrant and inclusive work culture, offering flexible working hours and a supportive environment for personal and professional growth. With a strong emphasis on employee wellbeing, including access to wellness facilities and generous discounts, the company encourages creativity and collaboration, making it an ideal place for those passionate about fashion and lifestyle to thrive in their careers. Located in the heart of London, employees benefit from a dynamic city atmosphere while contributing to a brand that values diversity and community engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Anthropologie PR & Events Manager (12 Month FTC)
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Urban Outfitters. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Urban Outfitters, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Urban Outfitters inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Anthropologie PR & Events Manager (12 Month FTC)
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Urban Outfitters. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Urban Outfitters.
How to prepare for a job interview at Urban Outfitters
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
