Urban Outfitters Digital Optimisation Coordinator

Responsible – we work to reduce our impact on the environment
Compassionate – we care for each other beyond the 9 to 5
Sound like you, why not join us?

Role Summary

We are looking for a creative and dynamic Digital Optimisation Coordinator to join our team here at Urban Outfitters! You will play a key role in the running of our day-to-day website operations, working closely with our Digital Marketing teams to execute strategy across sites and markets.

What You\’ll Be Doing

• Acting as first point of contact for cross-functional teams – customer service, technology, and testing.
• Manage promotional setup and QA, ensuring promos are represented consistently across all sites and devices. Organising meetings, agreeing on actions, and communicating decisions to wider teams.
• Serve as a key stakeholder for system STEP, owning the roadmap and working directly with the technology team to launch updates and processes.
• Investigate and troubleshoot potential site or process issues, using insights to determine focus areas. Suggest solutions and improvements. Report and follow up on reported issues—logging tickets, providing information, and escalating when necessary.
• Manage the product copy process, overseeing tone of voice (TOV) and best practices.
• Own SEO copy updates, working closely with Digital Marketing teams to execute strategy across sites and markets.
• Lead EU market-specific visual merchandising and algorithms.
• Optimize ratings and reviews, working with the team to grow review coverage on site and utilize reviews to improve conversion rate (CVR).
• Oversee the Digital Optimisation Assistant.

Required Skills and Experience:

• Strong Ecommerce experience
• Experience working across multi-lingual, multi-currency localized websites preferred
• Skills in copywriting or similar required
• Ability to prioritize and manage multiple and competing priorities
• Ability to work independently
• Ability to grasp multiple technical systems quickly
• Excellent organizational skills
• Strong team player with the ability to make and maintain connections across the business

The Perks

Work-life balance:

• Flexible start and finish times
• Bring your dog to work

Wellbeing:

• Employees Assistance program to support mental, physical, and financial health
• Fully equipped free gym and on-site wellness room in Brick Lane and 50% discount on external gym memberships
• Private Medical Insurance

Employee Discount:

• Up to 40% off at all URBN Brands!

Community:

• One paid day to volunteer or fundraise for a charity of your choice

Travel:

• Cycle to work scheme
• Season ticket loan

Continued Development:

• Structured support within the business alongside continued learning and development

Equal Opportunity Statement

URBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability. All employment decisions are based on merit, job requirements, and business needs.

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