Urban Outfitters - DE Ecommerce Manager

About Us

Urban Outfitters started out as a single boutique in 1970s Philadelphia with creativity and uniqueness at its core. 50 years on, and over 60 stores across Europe later, we’ve become a destination for emerging design, unexpected styling, One-Of-A-Kind vintage and homeware that makes you want to hit the share button. We speak to a social community of over 10 million forward-thinking individuals, bringing together a nostalgia for the past with an enthusiasm to shape the future. The UO community are culturally aware, they shape the music scene, they live a digitally native life and they wear style trends before anyone else. At our core, we empower our customers and staff to express themselves, unapologetically, living life in a way that’s truly authentic to them. We are always excited to bring new talent into the room, especially if you share our values:

• Progressive — we move with the mood
• Creative — we champion limitless minds
• Inclusive — we open our platforms to all communities
• Responsible — we work to reduce our impact on the environment
• Compassionate — we care for each other beyond the 9 to 5

Sound like you, why not join us?

Role Summary

As DE Ecommerce Manager, you will be instrumental in shaping the digital presence of our brand in Germany. You will be focused on delivering localised customer journeys across new and existing digital channels. This role is ideal for someone who is an ecommerce generalist passionate about driving growth, is hands on, thrives in a fast-paced environment and enjoys working cross functionally.

What You’ll Be Doing

• Optimise the website and app to ensure the customer experience & onsite content is the best it can be, with a localised merchandising strategy.
• Own localisation processes, including German-specific asset production across Site, Marketing, CRM, and SEO, ensuring assets are delivered on time and final user journeys and landing pages meet standards.
• Collaborate with the Ecommerce Trade Team to execute site merchandising strategies, including product categorisation, filtering options, search functionality, content and language tailored to German market preferences.
• Partner with the marketing and brand outbound teams to localise strategy where it makes commercial sense.
• Own and execute Germany marketing and trading calendars, using local knowledge.
• Leverage the available data and segmentation to better understand our customers and identify areas of opportunity.
• Build a close understanding of the customer shopping behaviours in Germany.
• Leverage your market understanding to influence strategies supportive of the German market, and to drive independent local strategies and initiatives to support the delivery of our key strategic priorities.
• Set the standard and guidelines for the customers experience on Germany and enable and empower the eCommerce team and stakeholders to deliver these.
• Communicate across all levels of the business, influencing senior stakeholders to win support for positive change and new ideas that support Germany growth.
• Continually optimise through testing.
• Take responsibility for the NPS, survey and review strategy for Germany.

What You’ll Need

• Proven experience and passionate about driving eCommerce growth.
• Strong knowledge of eCommerce platforms, technologies, and tools (e.g., Salesforce, Google Analytics, etc.).
• Excellent analytical skills and experience using data to make decisions.
• German speaking preferable but not essential.
• Strong communication and presentation skills with the ability to engage with senior stakeholders and work cross functionally.
• Thrives in a fast-paced environment.
• Entrepreneurial.

The Perks

• Work-life balance: Flexible start and finish times, bring your dog to work.
• Wellbeing: Employee Assistance Program, free gym, private medical insurance.
• Employee Discount: Up to 40% off at all URBN Brands.
• Community: One paid day to volunteer or fundraise for a charity.
• Travel: Cycle to work scheme, season ticket loan.
• Continued Development: Structured support and ongoing learning opportunities.

Equal Opportunity Statement

URBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability. We base all our employment decisions on merit, job requirements and business needs.