Urban Outfitters Brand Marketing Director

Urban Outfitters started out as a single boutique in 1970s Philadelphia with creativity and uniqueness at its core. 50 years on, and over 60 stores across Europe later, we’ve become a destination for emerging design, unexpected styling, One-Of-A-Kind vintage and homeware that makes you want to hit the share button.

We speak to a social community of over 10 million forward-thinking individuals, bringing together a nostalgia for the past with an enthusiasm to shape the future. The UO community are culturally aware, they shape the music scene, they live a digitally native life and they wear style trends before anyone else. At our core, we empower our customers and staff to express themselves, unapologetically, living life in a way that's truly authentic to them.

We are always excited to bring new talent into the room, especiallyifyoushare our values:

Progressive — we move with the moodCreative — we champion limitless mindsInclusive — we open our platforms to all communitiesResponsible — we work to reduce our impact on the environmentCompassionate — we care for each other beyond the 9 to 5

Sound like you, why not join us?

Role Summary

The Director of Brand Marketing, EU works to help develop brand strategy and execute marketing campaigns for Urban Outfitters. This role requires a deep understanding of the UO brand and customer mindset. This role requires a strong creative and innovative approach to marketing, and someone who is able to balance short term priorities with longer term brand building goals.

What You'll Be Doing

Strategy Development and Execution

• Help drive the brand strategy and new positioning in order to grow UO’s addressable audience in Europe.
• Execute annual, seasonal and monthly marketing strategies. This includes initial marketing concept, goals and objectives, creative briefs, through to timelines, budget, and execution.
• Amplify product design concepts with highly creative ideas to reach the customer across all platforms.
• Work with buying, design and all other creative teams to gather insights into future brand initiatives.
• Bring teams together when working on seasonal campaigns ideas in order to showcase to the Managing Director and get buy in from all functions.
• Strategise and work cross-functionally to activate initiatives that connect the in-store and digital experience to advance Omni experience for customers.
• Truly understand the UO customer, ensuring our youth driven attitude comes across in everything we do and we are plugged into culture.

Content, Influencer Marketing and Partnerships

• Set and grow social strategy, and partnerships for UO Europe.
• Manage influencer marketing initiatives across European territories, growing brand awareness and driving sales for key products across divisions.
• Be aware of and help implement new content trends and editorial ideas as they relate to the Urban Outfitters brand and customer.
• Integrate key profit and non-profit partners and local organizations that align with UO brand values into campaigns where appropriate.

Experiential Marketing

• Concept and manage seasonal and in-store events and marketplaces, including music performances, workshops, Q+As, branded partnerships, charity/community events, new store openings, store anniversaries and monthly themed events.
• Investigate the opportunity to optimise large retail spaces by engaging with external partners to rent spaces to enhance brand experience.
• Develop UO rewards activations that acquire new customer and engage and retain existing customers

PR

• Understand and grow the PR function so they become fully integrated into the marketing team.
• Work with the new PR manager to plug PR into the broader marketing strategy, broadening the remit of the team beyond press office

Team management

• Manage a large team who split across brand marketing, PR, social/content, partnerships, creative ops, experiential and project management.
• Develop and nurture talent, as well as motivate, ensuring you’re getting the best out of all members of the team.

What You'll Need

• Experience working in a creatively led, dynamic and fast paced business with the ability to adjust and adapt to customer needs and cultural trends.
• An intuitive understanding and vision of the Urban Outfitters brand and customer
• Experience leading a multi-disciplinary team to drive forward brand campaign strategies.
• Experience building awareness and discovery through unconventional marketing strategies.
• Builds Relationships and influences among multiple divisions and seniority levels.
• Ability to manage and delegate all facets of multiple projects, schedules and budgets from concept through execution.
• Excellent interpersonal, management and presentation skills with an ability to communicate clearly, concisely and inspire.

The Perks

• Work-life balance:
  • Flexible start and finish times
  • Bring your dog to work
• Wellbeing:
  • Employees Assistance program to support with mental, physical and financial health
  • Fully equipped free gym and on-site wellness room in Brick Lane and 50% discount of external gym memberships
  • Private Medical Insurance
• Employee Discount:
  • Up to 40% off at all URBN Brands (Urban Outfitters, Anthropologie, Free People and more!)
• Community:
  • One paid day to either volunteer or fundraise for a charity of your choice
• Travel:
  • Cycle to work scheme, season ticket loan
• Continued Development:
  • We offer structured support within the business alongside continued learning and development

#LI-JM2 #UrbanEU

Equal Opportunity Statement

URBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability. We base all our employment decisions on merit, job requirements and business needs.

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