Marketing Director, London UK

Overview

The Marketing Director is responsible for shaping and executing Urban Outfitters' marketing strategy across the UK and Europe. This role leads brand positioning, campaign development, and customer engagement initiatives to drive awareness, cultural relevance, and sales growth. The position earns a salary of £55,279 per year and is full‑time.

Responsibilities

• Help drive brand strategy and positioning to grow Urban Outfitters’ addressable audience in Europe, focusing on brand awareness and sales for proprietary brands and all product categories.
• Execute annual, seasonal, and monthly marketing strategies, including initial concepts, goals, creative briefs, timelines, and budgets.
• Support cross‑functional development of strategy to activate initiatives that connect the in‑store and digital experience, advancing the Omni experience for customers.
• Work closely with paid marketing and creative teams to deliver memorable campaigns that drive conversation, cultural relevance, and measurable business impact.
• Collaborate with web marketing teams to ensure the total marketing budget is used effectively.
• Own and drive all relevant marketing KPIs within the team and with key stakeholders.
• Design and track core objectives, providing regular updates to the Managing Director, Creative Director, and Finance Director.
• Partner with finance to forecast, track, and optimise the financial impact of brand marketing initiatives.
• Create in‑territory nuance and segmentation for all international markets Urban Outfitters operates in.
• Champion the Urban Outfitters customer, ensuring a youth‑driven attitude is evident in all activities.
• Set and grow social strategy and partnerships for Urban Outfitters Europe, building awareness and implementing new content trends and editorial ideas relevant to the brand and its customers.
• Maximise geographic footprint through content and PR strategy.
• Integrate key profit and non‑profit partners and local organisations that align with Urban Outfitters’ brand values into campaigns where appropriate.
• Design and manage IRL events and marketplaces to drive cultural resonance, including music performances, workshops, Q&A sessions, branded partnerships, charity/community events, and new store openings.
• Investigate opportunities to optimise retail spaces by engaging external partners to rent spaces and enhance brand experience.
• Develop Urban Outfitters rewards activations that acquire new customers and retain existing ones.
• Lead, develop, and manage a large team across brand marketing, talent, social/content, partnerships, experiential, and project management functions.

Qualifications & Skills

• Depth of experience within a retail brand or creative agency executing high‑profile, impactful marketing campaigns.
• Leadership skills: ability to mentor, direct, and develop people in a positive and strategic way while nurturing creativity at all levels.
• Strategic mindset: ability to develop, design, drive, and execute strategies in an agile and evolving manner.
• Customer‑centric approach: ability to recognise, forecast, and translate industry trend direction that supports and drives connection to customers.
• Teamwork skills: ability to establish and nurture professional relationships internally and externally, promoting collaboration and alignment.
• Excellent communication skills (both verbal and written) to effectively collaborate with partners across the business.

Benefits

• Flexible start and finish times.
• Bring your dog to work.
• Employees Assistance Program to support mental, physical, and financial health.
• Fully equipped free gym and on‑site wellness room, plus a 50% discount on external gym memberships.
• Private medical insurance.
• Employee discount: up to 40% off at all URBN brands.
• One paid day to volunteer or fundraise for a charity of your choice.
• Cycle‑to‑work scheme and season ticket loan.