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- Tasks: Lead brand campaigns and local initiatives to boost awareness and sales across the UK and Europe.
- Company: Join Free People, a vibrant clothing brand celebrating fashion, art, and creativity.
- Benefits: Enjoy flexible hours, gym access, employee discounts, and a supportive wellness program.
- Why this job: Be part of a creative team that values storytelling and community engagement in fashion.
- Qualifications: Experience in brand marketing, especially in fashion, with strong project management skills required.
- Other info: Opportunity to travel within the UK, Europe, and the US for exciting projects.
The predicted salary is between 36000 - 60000 £ per year.
About Us
Free People is a specialty clothing brand featuring the latest trends and vintage collections for people who live free through fashion, art, music and travel. The eclectic look consists of quality apparel, shoes, and accessories that invoke attributes of femininity, spirit, and creativity with its design. Free People is distributed globally via direct channels such as the Free People US & Free People UK sites, as well as specialty boutiques, top department stores, and the brand’s own free standing retail locations in the US and Canada.
Role Summary
As the Brand Marketing Manager, you will play a pivotal role in ideating, planning and executing campaigns that strengthen our brand awareness and positioning, drive growth and support sales objectives. This is a strategic and hands-on role that requires balancing global alignment with localized market nuances, particularly focusing on the UK, alongside France and Amsterdam. Reporting to the Associate Brand Marketing Director, you will oversee brand campaigns, events, partnerships and store launches, while being a key advocate for our brand story.
What You’ll Be Doing
- Brand Campaigns:
- Develop and execute impactful brand campaigns that both align with global strategies and support market-specific trends and objectives.
- Collaborate with cross-functional teams to ensure campaigns resonate with target audiences and deliver measurable results.
- Ensure key product and category focuses are well protected within the campaign to maximize sales goals.
- Local Market Initiatives:
- Plan and manage localized marketing initiatives tailored to the UK and growing European markets, including France and Netherlands.
- Leverage insights and local knowledge to adapt strategies for regional relevance as well as ideating fresh ideas.
- Work closely with our Paris-based PR Team to support their on-the-ground efforts of growing the brand.
- Events:
- Conceptualize and support the execution of both large-scale activations, VIP events and community-driven events to enhance brand presence and engagement.
- Manage event logistics, partnerships and post-event evaluations.
- Oversee the Senior Events Co-Ordinator to ensure production timelines are met.
- Partnerships and Influencers:
- Build and nurture relationships with key influencers, collaborators and partners to amplify campaign visibility.
- Work alongside the Influencer Manager across campaigns from ideation to execution, ensuring alignment with brand values and goals.
- Cross-functional Collaboration:
- Work closely with digital, buying and social teams to ensure consistent brand messaging across all touchpoints.
- Partner with global teams to share insights, strategies and results.
- Management of the brand marketing budget and awareness of the wider teams’ channel line items to ensure collaboration on business needs are met and supported.
- Market Insights and Reporting:
- Monitor market trends, competitor activity and consumer behavior to inform marketing strategies.
- Track and report on campaign performance, providing actionable recommendations for continuous improvement.
What You’ll Need
- Extensive proven experience in brand marketing, ideally within the fashion or lifestyle sector.
- Strong understanding of the UK womenswear market, with an added bonus of exposure to European markets, particularly France.
- Demonstrated success in planning and executing brand campaigns and events.
- Exceptional project management skills with the ability to juggle multiple priorities and meet deadlines.
- An understanding of marketing costs, budget management and sharp negotiation skills.
- Strong relationship-building skills, particularly with influencers, partners and internal stakeholders.
- Creative mindset with a keen eye for detail and a passion for storytelling.
- Willingness to travel within the UK, Europe and US as needed.
The Perks
- Work-life balance: Flexible start and finish times
- Bring your dog to work
- Wellbeing: Employees Assistance program to support with mental, physical and financial health
- Fully equipped free gym and on-site wellness room in Brick Lane and 50% discount of external gym memberships
- Private Medical Insurance
- Employee Discount: Up to 40% off at all URBN Brands!
- Community: One paid day to either volunteer or fundraise for a charity of your choice
- Travel: Cycle to work scheme
- Season ticket loan
- Continued Development: We offer structured support within the business alongside continued learning and development
Equal Opportunity Statement
URBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability. We base all our employment decisions on merit, job requirements and business needs.
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Free People - Brand Marketing Manager UK/EU employer: Urban Outfitters, Inc.
Contact Detail:
Urban Outfitters, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Free People - Brand Marketing Manager UK/EU
✨Tip Number 1
Familiarize yourself with Free People's brand identity and values. Understanding their unique style and target audience will help you tailor your approach during interviews and discussions, showcasing how your vision aligns with theirs.
✨Tip Number 2
Network with professionals in the fashion and lifestyle sectors, especially those who have experience in brand marketing. Attend industry events or connect on platforms like LinkedIn to gain insights and potentially get referrals.
✨Tip Number 3
Stay updated on current trends in the UK womenswear market and European markets. Being able to discuss recent developments and how they could impact Free People’s strategies will demonstrate your proactive approach and market knowledge.
✨Tip Number 4
Prepare to discuss specific examples of successful brand campaigns you've managed. Highlight your project management skills and how you've navigated challenges, as this role requires juggling multiple priorities effectively.
We think you need these skills to ace Free People - Brand Marketing Manager UK/EU
Some tips for your application 🫡
Understand the Brand: Dive deep into Free People's brand identity. Familiarize yourself with their unique style, values, and target audience. This understanding will help you tailor your application to reflect how you can contribute to their brand narrative.
Highlight Relevant Experience: Emphasize your experience in brand marketing, especially within the fashion or lifestyle sectors. Provide specific examples of campaigns you've managed, focusing on measurable outcomes that align with Free People's goals.
Showcase Creativity: Since the role requires a creative mindset, include examples of innovative ideas or campaigns you've developed. Discuss how these ideas could translate into impactful marketing strategies for Free People.
Tailor Your Application: Customize your CV and cover letter to reflect the specific requirements mentioned in the job description. Address how your skills in project management, relationship building, and market insights can directly benefit Free People’s marketing efforts.
How to prepare for a job interview at Urban Outfitters, Inc.
✨Showcase Your Brand Marketing Experience
Be prepared to discuss your extensive experience in brand marketing, especially within the fashion or lifestyle sector. Highlight specific campaigns you've executed and the measurable results they achieved.
✨Understand Local Market Nuances
Demonstrate your knowledge of the UK womenswear market and any insights you have about European markets, particularly France. Discuss how you would tailor marketing strategies to resonate with local audiences.
✨Emphasize Project Management Skills
Prepare examples that showcase your exceptional project management skills. Talk about how you've successfully juggled multiple priorities and met tight deadlines in previous roles.
✨Build Relationships with Influencers
Discuss your approach to building and nurturing relationships with influencers and partners. Share any successful collaborations you've managed and how they aligned with brand values and goals.
