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- Tasks: Join us as a Brand Marketing Executive to amplify our brand across Europe through influencers and campaigns.
- Company: Anthropologie is a unique lifestyle brand with over 200 stores worldwide, offering curated fashion and home décor.
- Benefits: Enjoy flexible hours, wellness support, employee discounts, and opportunities for community engagement.
- Why this job: Be part of a creative team that values innovation, collaboration, and social impact in marketing.
- Qualifications: Bring your passion for brand marketing, strong communication skills, and experience with influencers.
- Other info: We celebrate diversity and are committed to creating an inclusive workplace for all.
The predicted salary is between 28800 - 43200 £ per year.
About Us
Founded in 1992, Pennsylvania, USA, by current URBN chairman and president Dick Hayne, Anthropologie was named after his college major (with a decidedly French twist) Anthropologie, which now operates over 200 stores worldwide, has evolved into a leading one-of-a-kind destination for those seeking a curated mix of clothing, accessories, gifts and home décor to reflect their personal style. In 2009 the brand launched its first store in London and now has over 18 stores in the UK and Europe.
Role Summary
As Brand Marketing Executive, you’ll play a key role in amplifying Anthropologie’s brand awareness across Europe, with a particular focus on influencers, digital and physical partnerships and experiential activations. Supporting both the Senior Brand Marketing Manager and the Head of Brand Marketing, you will help shape and deliver standout multi-channel campaigns cross-functionally.
What You\’ll Be Doing
Brand & Performance Influencer:
- Build on your existing influencer knowledge across womenswear, interiors, lifestyle and the arts, building suggested cast lists for our ambassador programmes and campaigns
- Support the Senior Brand Marketing Manager in end-to-end management of all influencer activity: relationships, contracts, briefing and product co-ordination
- Ideation and co-management of experiential events, bringing our community of customers and influencers unique experiences that deliver brand awareness
- Post-partnership analysis. Weekly, quarterly and monthly tracking against key metrics, reporting results and learnings to wider teams
Brand and Cause Partnerships:
- Supporting the Senior Brand Marketing Manager on 3rd party partnerships, helping to identify opportunities and deploy campaign-aligned activations with brand-aligned across the lifestyle sector, both physically and digitally
- Assist the Head of Brand Marketing and Senior Brand Marketing Manager in developing co-operative marketing activities, identifying opportunities in collaboration with buying teams, developing pitch decks, managing cross-channel briefs and post-activity reporting
- Contribute to the brands CSR efforts – supporting activities with key global and local charitable and environmental initiatives
Campaign Management:
- Supporting the Head of Brand Marketing in campaign briefing, ensuring cross-departmental briefs are clear and completed by all areas in line with deadlines
Retail Marketing:
- Assisting the Senior Brand Marketing Manager in the briefing and delivery of all in-store POS
- Contributing to the successful launch and ongoing marketing of new Anthropologie stores, helping to develop and execute opening plans, contributing ideas for awareness and footfall-driving tactics
Industry Knowledge:
- Stay up to date with industry trends and competitor activity, using this to inform strategies and highlight emerging opportunities.
What You\’ll Need
- A proactive, positive and energetic attitude, you’re someone who gets stuck in, solves problems quickly, and brings ideas to the table with enthusiasm
- Excellent written and verbal communication skills, with a sharp eye for emerging talent and unique opportunities
- Experience in a Brand Marketing & Influencer role (either in-house or agency) with a strong knowledge of the landscape and talent across fashion, interiors, lifestyle, and the arts
- Good existing relationships with brand-aligned influencers and partners, plus a natural ability to nurture new relationships
- Demonstrable experience in planning and delivering brand partnerships, awareness and performance-driven influencer campaigns and experiential activations
- Strong experience tracking, analysing and reporting on both digital and physical activations
- Naturally sociable and people-first, with a warm, confident personality and the ability to build rapport quickly both internally and externally
- Super-organised whilst still being flexible, with the ability to juggle multiple projects, meet deadlines and stay calm under pressure.
- Digitally confident, with strong working knowledge of Microsoft Office Suite
- Familiarity with performance-tracking tools essential, both native metrics and 3rd-party platforms (i.e. Dash Social, GRIN, Plot)
- Creative and commercially aware, always thinking about how to drive awareness and impact for the brand.
#AnthroEU
The Perks
- Work-life balance:
-Flexible start and finish times
-Bring your dog to work
- Wellbeing:
-Employees Assistance program to support with mental, physical and financial health
-Fully equipped free gym and on-site wellness room in Brick Lane and 50% discount of external gym memberships
-Private Medical Insurance
- Employee Discount:
-Up to 40% off at all URBN Brands
- Community:
-One paid day to either volunteer or fundraise for a charity of your choice
- Travel:
-Cycle to work scheme, season ticket loan
- Continued Development:
-We offer structured support within the business alongside continued learning and development
Equal Opportunity Statement
URBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability. We base all our employment decisions on merit, job requirements and business needs.
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Anthropologie Brand Marketing Executive employer: Urban Outfitters, Inc.
Contact Detail:
Urban Outfitters, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Anthropologie Brand Marketing Executive
✨Tip Number 1
Familiarise yourself with Anthropologie's brand identity and values. Understanding their unique style and customer base will help you tailor your conversations and demonstrate how your skills align with their vision.
✨Tip Number 2
Network within the fashion and lifestyle sectors, especially with influencers and brands that align with Anthropologie. Building relationships in these circles can give you insights and potentially referrals that could strengthen your application.
✨Tip Number 3
Stay updated on current trends in brand marketing and influencer partnerships. Being able to discuss recent successful campaigns or emerging trends during your interactions can showcase your industry knowledge and enthusiasm for the role.
✨Tip Number 4
Prepare to discuss your previous experiences with campaign management and influencer collaborations. Be ready to share specific examples of how you've successfully driven brand awareness and engagement in past roles.
We think you need these skills to ace Anthropologie Brand Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand marketing and influencer roles. Use specific examples that demonstrate your knowledge of the fashion, lifestyle, and arts sectors.
Craft a Compelling Cover Letter: Write a cover letter that showcases your enthusiasm for Anthropologie and the role. Mention how your skills align with their needs, particularly in building relationships with influencers and managing campaigns.
Showcase Your Industry Knowledge: In your application, reference current trends in brand marketing and influencer partnerships. This shows you are proactive and informed about the industry, which is crucial for the role.
Highlight Your Communication Skills: Since excellent communication is key for this position, provide examples of how you've successfully communicated with partners or managed projects. This could include any experience with briefing teams or reporting results.
How to prepare for a job interview at Urban Outfitters, Inc.
✨Showcase Your Influencer Knowledge
Make sure to highlight your existing knowledge of influencers in the womenswear, interiors, and lifestyle sectors. Be prepared to discuss specific examples of how you've successfully engaged with influencers in past roles.
✨Demonstrate Your Campaign Management Skills
Be ready to talk about your experience in managing multi-channel campaigns. Share examples of how you've contributed to campaign briefs and ensured that all departments met their deadlines.
✨Emphasise Your Analytical Abilities
Since tracking and reporting on campaign performance is crucial, come equipped with examples of how you've analysed data from previous campaigns. Discuss the tools you've used and how your insights have driven improvements.
✨Exude Enthusiasm and Creativity
Anthropologie values a proactive and positive attitude. During the interview, let your passion for brand marketing shine through. Share creative ideas you have for potential campaigns or partnerships that align with the brand's ethos.
