Urban Outfitters Social Assistant

Urban Outfitters started out as a single boutique in 1970s Philadelphia with creativity and uniqueness at its core. 50 years on, and over 60 stores across Europe later, we’ve become a destination for emerging design, unexpected styling, One‑Of‑A‑Kind vintage and homeware that makes you want to hit the share button. We speak to a social community of over 10 million forward‑thinking individuals, bringing together a nostalgia for the past with an enthusiasm to shape the future. The UO community are culturally aware, they shape the music scene, they live a digitally native life and they wear style trends before anyone else. At our core, we empower our customers and staff to express themselves, unapologetically, living life in a way that’s truly authentic to them. We are always excited to bring new talent into the room, especially if you share our values.

Role Summary

This role will play a vital role in the execution of Urban Outfitters social media channels across Europe. Assisting across all key areas of social output, this role will be involved in concept ideation, content creation, briefing, and scheduling across multiple platforms (paid and organic). This role will be highly collaborative with a keen eye for detail and a forward‑thinking approach to social, culture and what makes followers hit the ‘share’ button.

What You’ll Be Doing

• Responsible for day‑to‑day scheduling and posting of all UO EU social media channels including UO TikTok, IG, Pinterest and LinkedIn.
• Collaborate with the Brand Social Lead, talent, copy and graphics department to ensure smooth running of weekly schedules including captions, shoppable links, tags and creative across all planned and reactive content.
• Work with the wider team to develop, create and execute exciting social first campaigns.
• Monthly video creation and editing across key programmes.
• Conduct weekly research to proactively raise social trends, platform changes and new formats.
• Support copy team with community management across all key channels, liaising with customer services and escalating comments to wider PR and marketing teams where appropriate.
• Support with daily, monthly and ad‑hoc social reporting to ensure close monitoring of team KPIs.
• Support with paid ad set‑up across TikTok, IG and PIN.
• Support with the Brand Social Lead and partner closely with digital teams, creatives and agencies to brief and deliver seasonal and monthly activations from end‑to‑end including overseeing wireframes (copy, translations and final delivery).
• Partner closely with Brand Lead on monthly and quarterly content processed to provide effective social media briefing and scheduling – this includes collaborating closely with buying, promo, events and partnerships to ensure we deliver against key brand and commercial priorities.
• Attend campaign shoots, events and live activations to support with content creation, editing and live posting/streaming as required.
• Channel management includes evenings and weekends where needed.
• Closely monitor micro and macro social trends, proactively forecasting and pitching opportunities for growth including jumping on reactive shoot opportunities.
• Admin support: invoices, boosting trackers, quarterly reporting, PCAs and channel strategies.

What You’ll Need

• Demonstrated a sound understanding of social including platform nuances, cultural/trend shifts and evolution of user behaviour in both paid and organic environments.
• Proficient in social analytics.
• Project management skills including organisation, forward thinking, attention to detail and effective communication.
• Content creation skills including knowledge of the latest shooting and editing tools.
• Ability to display a true appreciation of how to position the Urban brand to our core consumer.
• You are a collaborator and can demonstrate teamwork.
• High level of creativity, and ability to work independently.

The Perks

• Work‑life balance: Flexible start and finish times, Bring your dog to work.
• Wellbeing: Employees Assistance program to support with mental, physical and financial health, Fully equipped free gym and on‑site wellness room in Brick Lane and 50% discount of external gym memberships, Private Medical Insurance.
• Employee Discount: Up to 40% off at all URBN Brands!
• Community: One paid day to either volunteer or fundraise for a charity of your choice.
• Travel: Cycle to work scheme, season ticket loan.
• Continued Development: We offer structured support within the business alongside continued learning and development.

Equal Opportunity Statement

URBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability. We base all our employment decisions on merit, job requirements and business needs.