Urban Outfitters Digital Visual Merchandiser

Urban Outfitters started out as a single boutique in 1970s Philadelphia with creativity and uniqueness at its core. 50 years on, and over 60 stores across Europe later, we’ve become a destination for emerging design, unexpected styling, One-Of-A-Kind vintage and homeware that makes you want to hit the share button. We speak to a social community of over 10 million forward-thinking individuals, bringing together a nostalgia for the past with an enthusiasm to shape the future. The UO community are culturally aware, they shape the music scene, they live a digitally native life and they wear style trends before anyone else. At our core, we empower our customers and staff to express themselves, unapologetically, living life in a way that’s truly authentic to them.

We are always excited to bring new talent into the room, especially if you share our values:

• Progressive — we move with the mood
• Creative — we champion limitless minds
• Inclusive — we open our platforms to all communities
• Responsible — we work to reduce our impact on the environment
• Compassionate — we care for each other beyond the 9 to 5

Sound like you, why not join us?

Role Summary

We are looking for a dynamic Digital Visual Merchandiser to join our team here at Urban Outfitters! You will play a key role in overseeing our visual merchandising strategy, utilising website operations and optimising category performance. You will work cross-functionally to enhance the digital customer experience. This role combines data-driven UX optimization with creative brand storytelling and includes line management responsibilities.

What You’ll Be Doing:

• Manage promotional set up and QA, ensuring promos are represented consistently across all sites and markets with a clear message.
• Lead the personalisation strategy, executing a seamless end-end journey for key segments and reporting on engagement weekly.
• Analyse KPIs to review the performance of category and trend pages, defining key actions to improve the site.
• Improve category structure and action changes to optimise the UX by reviewing the navigation.
• Work closely with technology to report bugs and suggest enhancements to optimise the customer journey.
• Work collaboratively with Buying, Photo Studio/Styling, Copy, SEO/Digital Marketing, Planning, Marketing, Analytics, UX/Research, Planning, and Creative teams to ensure delivery of brand-appropriate web categories and merchandising.
• Manage requests from Buying and Planning teams, and work closely with Copy, Trade, and Content teams to deliver on expectations.
• Oversee visual merchandising strategy, managing the VM assistant.
• Supporting the Senior Digital Merchandising Manager on wider digital and operations projects.

What You’ll Need:

• Proven experience as a Visual Merchandiser across Web / Digital
• Excellent attention to detail
• Salesforce experience preferable or similar
• Experience in Analytics software such as Adobe Analytics or Google Analytics
• Excellent organisational skills with a strong ability to prioritise and manage multiple and competing priorities
• Strong team player with the ability to make and maintain connections across the business

The Perks:

• Work-life balance: Flexible start and finish times
• Bring your dog to work
• Employees Assistance program to support with mental, physical and financial health
• Fully equipped free gym and on-site wellness room in Brick Lane and 50% discount of external gym memberships
• Private Medical Insurance
• Employee Discount: Up to 40% off at all URBN Brands
• Community: One paid day to either volunteer or fundraise for a charity of your choice
• Travel: Cycle to work scheme, season ticket loan

We offer structured support within the business alongside continued learning and development.

Equal Opportunity Statement

URBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability. We base all our employment decisions on merit, job requirements and business needs.