Urban Outfitters - UX Designer in London

Urban Outfitters started out as a single boutique in 1970s Philadelphia with creativity and uniqueness at its core. 50 years on, and over 60 stores across Europe later, we have become a destination for emerging design, unexpected styling, One-Of-A-Kind vintage and homeware that makes you want to hit the share button. We speak to a social community of over 10 million forward-thinking individuals, bringing together a nostalgia for the past with an enthusiasm to shape the future. The UO community are culturally aware, they shape the music scene, they live a digitally native life and they wear style trends before anyone else. At our core, we empower our customers and staff to express themselves, unapologetically, living life in a way that is truly authentic to them.

We are always excited to bring new talent into the room, especially if you share our values:

• Progressive — we move with the mood
• Creative — we champion limitless minds
• Inclusive — we open our platforms to all communities
• Responsible — we work to reduce our impact on the environment
• Compassionate — we care for each other beyond the 9 to 5

Role Summary

As a UX Designer specialising in online retail, you will be instrumental in shaping the digital experience for our customers across our website and mobile applications. You will be a strong advocate for the customer, translating complex problems into intuitive, user-friendly, and visually engaging solutions that drive conversion and customer satisfaction. You will work within an agile environment, collaborating closely with product managers, developers, graphic designers, researchers, and marketing teams to deliver a best-in-class e-commerce experience.

What You'll Be Doing

• Conduct user research (interviews, surveys, usability testing, A/B testing) to understand behaviours, needs, and pain points.
• Analyse data from tools such as Google Analytics, heatmaps, and session recordings to identify opportunities for improvement.
• Develop user personas, journeys, and empathy maps to inform design decisions.
• Create intuitive information architecture, navigation structures, user flows, wireframes, and interactive prototypes for e-commerce features (browse, search, product pages, checkout, account management, returns).
• Ensure designs are consistent, responsive, and accessible (WCAG standards).
• Collaborate with product managers to define requirements and translate business goals into customer‐centric solutions.
• Work closely with graphic designers and developers to align UX with brand and ensure feasibility of implementation.
• Present research, design rationale, and recommendations to stakeholders, incorporating feedback.
• Plan and run usability tests, iterating based on findings and business objectives.
• Contribute to and evolve the design system for consistency and efficiency.
• Stay current with UX/UI best practices, competitor activity, and emerging technologies, ensuring we remain innovative and relevant for Gen Z customers.

What You'll Need

• Proven UX design experience, with a strong portfolio showcasing a user‐centered design process from research to implementation.
• Experience designing for online retail/e‐commerce platforms is essential.

Technical Skills

• Proficiency in industry‐standard design and prototyping tools (e.g., Figma, Sketch, Adobe XD, InVision).
• Experience with user research tools (e.g., UserTesting.com, Hotjar, Optimizely, Qualtrics).
• Familiarity with analytics tools (e.g., Google Analytics, Adobe Analytics) to inform design decisions.
• Basic understanding of front‐end technologies (HTML, CSS, JavaScript) is a plus, enabling effective communication with developers.

Core UX Skills

• Strong understanding of user‐centered design principles and methodologies.
• Excellent analytical and problem‐solving skills, with the ability to translate complex user needs into simple, elegant solutions.
• Proficiency in conducting various user research methods and synthesising findings.
• Expertise in creating wireframes, prototypes, user flows, and other design deliverables.
• Solid understanding of information architecture, interaction design, and usability principles.

The Perks

• Work‐life balance: Flexible start and finish times
• Bring your dog to work
• Wellbeing: Employees Assistance program to support mental, physical and financial health
• Fully equipped free gym and on‐site wellness room in Brick Lane and 50% discount of external gym memberships
• Private Medical Insurance
• Employee Discount: Up to 40% off at all URBN Brands
• Community: One paid day to either volunteer or fundraise for a charity of your choice
• Travel: Cycle to work scheme, season ticket loan
• Continued Development: We offer structured support within the business alongside continued learning and development

Equal Opportunity Statement

URBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability. We base all our employment decisions on merit, job requirements and business needs.