Head of Performance Marketing, London UK

Urban Outfitters started out as a single boutique in the 1970s in Philadelphia with creativity and uniqueness at its core. 50 years on, and over 60 stores across Europe later, we’ve become a destination for emerging design, unexpected styling, One-Of-A-Kind vintage and homeware that makes you want to hit the share button. We speak to a social community of over 10 million forward‑thinking individuals, bringing together a nostalgia for the past with an enthusiasm to shape the future. The UO community is culturally aware, they shape the music scene, they live a digitally native life and they wear style trends before anyone else. At our core, we empower our customers and staff to express themselves, unapologetically, living life in a way that's truly authentic to them. We are always excited to bring new talent into the room. Sound like you, why not join us?

Values

• Progressive — we move with the mood
• Creative — we champion limitless minds
• Inclusive — we open our platforms to all communities
• Responsible — we work to reduce our impact on the environment
• Compassionate — we care for each other beyond the 9 to 5

Role Summary

As the Head of Performance Marketing, you are the strategic architect of Urban Outfitters’ digital growth across UK and European online channels. Reporting to the Ecommerce Director, you will champion performance marketing within the business, serving as a brand ambassador who balances commercial decision‑making with creative flair. You will lead a high‑performing team and manage external agency partners to diversify the marketing mix, maximize ROI, and foster a vibrant "test and learn" culture that keeps UO at the forefront of the digitally native landscape.

Responsibilities

• Own the end‑to‑end strategic direction for customer acquisition and retention, identifying new opportunities to diversify the marketing mix and drive sustainable digital sales growth.
• Set and define budgets with senior stakeholders, meticulously managing channel optimisation to ensure effective customer cost management and maximum LTV.
• Guide, mentor, and develop the performance marketing team, ensuring they are accountable for their numbers while leading by example through collaboration and respect.
• Build strong cross‑functional relationships, specifically aligning with the CRM team and on‑site production teams to optimise acquisition funnels and ensure a seamless, personalised customer journey.
• Instil a rigorous "test and learn" environment, relying heavily on statistical analysis and performance data to back up all strategic decision‑making and roadmap inputs.
• Oversee multiple external agency partners across various EU markets and channels, ensuring they meet KPIs and align with UO’s overarching brand strategy.

Requirements

• Demonstrated track record of delivering measurable results through advanced audience targeting, segmentation strategies, and an in‑depth understanding of platforms like Google, Meta, and TikTok.
• Commercial acumen: data‑obsessed, capable of blending marketing metrics with site funnel data to make fast‑paced, high‑impact decisions.
• Leadership & influence: ability to act as a "digital evangelist," raising the profile of performance marketing across the business and influencing senior management through evidence‑based communication.
• Strategic planning: proficiency in developing long‑term digital plans and a proactive approach to adopting emerging technologies and industry trends, such as AI/AEO.
• Analytical mastery: exceptional analytical and project‑management skills, with the ability to navigate complex reporting systems (e.g., MicroStrategy, Qlik, or Looker) to pull and summarise key performance insights.
• Resilience & agility: ability to thrive in a fast‑paced, entrepreneurial environment, managing multiple tasks under strict deadlines while maintaining high attention to detail.

Perks

• Work‑life balance
• Flexible start and finish times
• Bring your dog to work
• Wellbeing
• Employees Assistance programme to support with mental, physical and financial health
• Fully equipped free gym and on‑site wellness room in Brick Lane and 50% discount of external gym memberships
• Private Medical Insurance
• Employee Discount
• Up to 40% off at all URBN Brands (Urban Outfitters, Anthropologie, Free People and more!)

Community

• One paid day to either volunteer or fundraise for a charity of your choice
• Travel
• Cycle to work scheme, season ticket loan

Continued Development

• Structured support within the business alongside continued learning and development

URBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability. We base all our employment decisions on merit, job requirements and business needs.