Head of Performance Marketing, London UK

As the Head of Performance Marketing, you are the strategic architect of Urban Outfitters’ digital growth across UK and European online channels. Reporting to the Ecommerce Director, you will champion performance marketing within the business, serving as a brand ambassador who balances commercial heavyweight decision‑making with creative flair. You will lead a high‑performing team and manage external agency partners to diversify the marketing mix, maximise ROI, and foster a vibrant "test and learn" culture that keeps UO at the forefront of the digitally native landscape.

What You’ll Be Doing

• Strategic Growth & Diversification: Own the end‑to‑end strategic direction for customer acquisition and retention, identifying new opportunities to diversify the marketing mix and drive sustainable digital sales growth.
• Financial & ROI Oversight: Set and define budgets with senior stakeholders, meticulously managing channel optimisation to ensure effective customer cost management and maximum LTV.
• Team Leadership & Mentorship: Guide, mentor, and develop the performance marketing team, ensuring they are accountable for their numbers while leading by example through collaboration and respect.
• Collaboration & Integration: Build strong cross‑functional relationships, specifically aligning with the CRM team and on‑site production teams to optimise acquisition funnels and ensure a seamless, personalised customer journey.
• Data‑Driven Culture: Instil a rigorous "test and learn" environment, relying heavily on statistical analysis and performance data to back up all strategic decision‑making and roadmap inputs.
• Agency Management: Oversee multiple external agency partners across various EU markets and channels, ensuring they meet KPIs and align with UO’s overarching brand strategy.

What You’ll Need

• Performance Expertise: A demonstrated track record of delivering measurable results through advanced audience targeting, segmentation strategies, and an in-depth understanding of platforms like Google, Meta, and TikTok.
• Commercial Acumen: You must be commercially astute, data‑obsessed, and capable of blending marketing metrics with site funnel data to make fast‑paced, high‑impact decisions.
• Leadership & Influence: The ability to act as a "digital evangelist," raising the profile of performance marketing across the business and influencing senior management through concise, evidence‑based communication.
• Strategic Planning: Proficiency in developing long‑term digital plans and a proactive approach to adopting emerging technologies and industry trends, such as AI/AEO.
• Analytical Mastery: Exceptional analytical and project‑management skills, with the ability to navigate complex reporting systems (e.g., MicroStrategy, Qlik, or Looker) to pull and summarise key performance insights.
• Resilience & Agility: The ability to thrive in a fast‑paced, entrepreneurial environment, managing multiple tasks under strict deadlines while maintaining high attention to detail.

The Perks

• Work‑life balance: Flexible start and finish times, bring your dog to work.
• Wellbeing: Employees Assistance program to support with mental, physical and financial health, fully equipped free gym and on‑site wellness room in Brick Lane and 50% discount of external gym memberships.
• Private Medical Insurance
• Employee Discount: Up to 40% off at all URBN Brands (Urban Outfitters, Anthropologie, Free People and more!).
• Community: One paid day to either volunteer or fundraise for a charity of your choice.
• Travel: Cycle to work scheme, season ticket loan.
• Continued Development: We offer structured support within the business alongside continued learning and development.

Equal Opportunity Statement

URBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability. We base all our employment decisions on merit, job requirements and business needs.