At a Glance
- Tasks: Lead the creation of AI-driven go-to-market systems and workflows from the ground up.
- Company: Exciting early-stage AI startup focused on innovative client service solutions.
- Benefits: Competitive salary, equity options, and a chance to shape the future of AI marketing.
- Other info: Join a fast-paced environment with immense potential for personal and professional growth.
- Why this job: Be a founding member and redefine how AI integrates with commercial teams.
- Qualifications: Experience with AI tools, LinkedIn workflows, and a passion for growth automation.
The predicted salary is between 75000 - 75000 £ per year.
We’re partnering with an early-stage AI startup building an agentic operating system for client service and account management teams. This is not a traditional marketing role. This is a zero-to-one opportunity for someone excited by:
- AI agents
- GTM systems
- workflow automation
- signal-based growth using LinkedIn as a primary outbound/acquisition/growth channel
- building scalable commercial infrastructure from scratch
The business is building AI systems that actively work alongside commercial teams - not just software people log into. You’ll work directly with the founders to design and build an AI-native GTM engine across:
- outbound systems
- workflow orchestration
- automation
- content distribution
- enrichment
- lead generation
- commercial signal detection
This role is NOT:
- traditional performance marketing
- campaign management
- manual outbound execution
- channel optimisation in isolation
This role IS:
- AI-native GTM systems thinking
- workflow orchestration
- automation-first growth
- connecting tools, signals and content into one scalable engine
- operating like a founding hire within a fast-moving startup
You’ll likely be a strong fit if you:
- already use AI tools heavily day-to-day
- build your own workflows/automations
- enjoy experimenting with AI agents and GTM tooling
- think commercially and systematically about growth
Experience with tools such as:
- LinkedIn (critical)
- Clay
- Apollo
- HubSpot
- LinkedIn workflows
- enrichment tooling
- AI copilots/agents
…would be highly advantageous. Ideal backgrounds:
- AI
- SaaS
- B2B SaaS
- GTM Ops
- growth systems
- commercial automation
- startup environments
The business/system being built will likely rely heavily on LinkedIn as the primary outbound/acquisition/growth channel over the next 12 months. Therefore, you must have experience with:
- LinkedIn workflows
- LinkedIn automation
- LinkedIn outreach
- personal branding
- lead generation
- content distribution
- CRM/process integration
This is a genuinely rare opportunity to help define what AI-native GTM looks like inside a real business. If this sounds interesting, please apply!
Founding GTM System Lead (Marketing) – AI Startup in London employer: Urban Digital Recruitment Ltd
Join an innovative AI startup in the heart of London, where you'll have the unique opportunity to shape the future of marketing through cutting-edge technology. With a strong focus on employee growth and a collaborative work culture, this role offers not just a competitive salary and equity but also the chance to work directly with founders in a dynamic environment that values creativity and experimentation. Embrace the challenge of building scalable systems from the ground up while being part of a forward-thinking team that is redefining the landscape of B2B SaaS.
Contact Details:
Urban Digital Recruitment Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Founding GTM System Lead (Marketing) – AI Startup in London
✨Tip Number 1
Get your LinkedIn game on point! Since this role relies heavily on LinkedIn for outreach and lead generation, make sure your profile is polished and showcases your experience with AI tools and GTM systems. Connect with industry professionals and engage with relevant content to boost your visibility.
✨Tip Number 2
Network like a pro! Reach out to people in the AI and SaaS space, especially those who are already working in startups. Attend events, webinars, or even online meetups to make connections that could lead to opportunities. Remember, it’s all about who you know!
✨Tip Number 3
Show off your skills! If you’ve built workflows or automations before, create a portfolio or case studies to demonstrate your expertise. This will help you stand out during interviews and show that you can hit the ground running in this zero-to-one opportunity.
✨Tip Number 4
Don’t forget to apply through our website! We’re excited to see candidates who are genuinely interested in shaping the future of AI-native GTM systems. Make sure to tailor your application to highlight how your experience aligns with the unique aspects of this role.
We think you need these skills to ace Founding GTM System Lead (Marketing) – AI Startup in London
Some tips for your application 🫡
Show Your Passion for AI:Make sure to highlight your enthusiasm for AI and how you've used it in your previous roles. We want to see that you're not just familiar with AI tools, but that you genuinely enjoy experimenting with them and can think creatively about their applications.
Tailor Your Application:Don’t just send a generic CV and cover letter. We’re looking for candidates who understand the unique challenges of building GTM systems from scratch. Make sure to customise your application to reflect your experience with workflow automation and signal-based growth strategies.
Demonstrate Your LinkedIn Savvy:Since LinkedIn will be a key channel for us, showcase your experience with LinkedIn workflows, outreach, and personal branding. Share specific examples of how you've leveraged LinkedIn for lead generation or content distribution in the past.
Be Authentic:We value authenticity, so let your personality shine through in your application. Share your journey, your successes, and even your failures. This role is about building something new, and we want to know what makes you tick!
How to prepare for a job interview at Urban Digital Recruitment Ltd
✨Understand the AI Landscape
Before your interview, dive deep into the current trends in AI and how they relate to marketing. Familiarise yourself with AI tools and their applications in B2B SaaS. This will not only show your passion but also your readiness to engage in meaningful discussions about AI-native GTM systems.
✨Showcase Your Workflow Automation Skills
Prepare examples of how you've built workflows or automations in previous roles. Be ready to discuss specific tools you've used, like LinkedIn automation or CRM integrations. This practical experience will demonstrate your capability to contribute to the startup's goals from day one.
✨Highlight Your LinkedIn Expertise
Since LinkedIn is a critical channel for this role, come equipped with insights on how you've leveraged it for lead generation and outreach. Share any successful campaigns or strategies you've implemented, as this will illustrate your hands-on experience and understanding of the platform.
✨Emphasise Your Growth Mindset
This role is all about experimentation and innovation. Be prepared to discuss how you approach problem-solving and your willingness to try new things. Share examples of how you've adapted to changes in the market or technology, showcasing your ability to thrive in a fast-paced startup environment.
