At a Glance
- Tasks: Drive client growth and M&A marketing strategies in a dynamic PropTech start-up.
- Company: Join an AI-first, venture-backed company transforming the UK service sector.
- Benefits: Competitive salary, performance bonuses, share options, and clear career progression.
- Other info: Work closely with founders and gain exposure to innovative AI technologies.
- Why this job: Be hands-on in shaping marketing strategies and see your impact directly.
- Qualifications: 6+ years in B2B marketing with a focus on growth and demand generation.
The predicted salary is between 90000 - 90000 £ per year.
A rare opportunity to join a venture-backed, AI-first business that is redefining how a fragmented UK service sector consolidates and grows. Backed by leading technology investors and founded by the team behind one of the UK's most successful digital businesses in the sector, this high-growth company is building the UK's first AI-enabled buy-and-build platform. Through strategic acquisitions and technology-led transformation, it is creating a modern group of specialist service businesses at pace.
With multiple acquisitions already completed and an active pipeline of future deals, the business is entering a significant growth phase. Marketing sits at the centre of that strategy.
The Opportunity
This is not a traditional marketing role. You'll own two critical growth engines simultaneously:
- Generating new client opportunities across a portfolio of operating businesses
- Building awareness and pipeline among business owners considering succession, partnership or sale
You'll have responsibility for the entire marketing lifecycle - strategy, execution, optimisation and reporting. One day you'll be launching paid acquisition campaigns. The next you'll be building landing pages, testing messaging, running direct mail campaigns or creating AI-powered workflows to accelerate growth. This is a genuine hands-on role for someone who enjoys building rather than managing layers of agencies or internal teams.
The business offers significant autonomy, direct exposure to the leadership team, meaningful budget responsibility and a clear route towards a future Head of Marketing position.
Key Responsibilities
Client Growth
- Develop and optimise paid acquisition campaigns across digital channels
- Build and improve high-converting landing pages and lead-generation funnels
- Own SEO, content and nurture marketing activity
- Continuously test, learn and optimise campaign performance
- Implement clear attribution, reporting and performance tracking
M&A Marketing
- Develop campaigns targeting business owners and acquisition prospects
- Execute direct mail, email, LinkedIn and content-led outreach programmes
- Build long-term nurture strategies for future acquisition opportunities
- Support thought leadership, PR, events and sector positioning initiatives
- Work closely with senior stakeholders on messaging and market engagement
Across Both Areas
- Leverage AI extensively across research, content, segmentation, campaign creation and analysis
- Own and optimise the marketing technology stack
- Manage specialist agencies and freelancers where appropriate
- Maintain clear visibility of marketing's contribution to pipeline and growth
About You
We're looking for a commercially minded growth marketer who enjoys execution as much as strategy. You’ll likely bring:
- 6+ years' experience in B2B marketing, growth marketing or demand generation
- Proven success running paid acquisition campaigns, particularly Google Ads
- Experience building landing pages and conversion-focused marketing funnels
- Strong copywriting and campaign development skills
- Confidence using marketing automation, CRM and analytics platforms
- An AI-first mindset and curiosity about emerging technologies
- A highly analytical, self-directed approach to problem solving
Particularly attractive backgrounds include:
- PropTech or property-related services
- SaaS, technology or venture-backed scale-ups
- Private equity, M&A or buy-and-build environments
- Businesses operating across multiple brands or customer segments
Why Join?
- Build and shape a marketing function with genuine ownership from day one
- Work directly with experienced founders and investors
- Join a business using AI as a core competitive advantage
- Gain exposure to both customer acquisition and M&A marketing
- Receive performance-based rewards and equity participation
- Clear progression path to Head of Marketing as the organisation scales
If you're a hands-on growth marketer who enjoys building, experimenting and seeing the direct impact of your work, we'd love to hear from you.
B2B Marketing Manager (Client Growth and M&A) - PropTech Start-up in London employer: Urban Digital Recruitment Ltd
Join a dynamic PropTech start-up that is at the forefront of innovation in the UK service sector, offering a unique opportunity to shape and lead marketing strategies with significant autonomy. With a strong focus on AI-driven growth and a culture that values hands-on execution, you'll work closely with experienced founders and investors while enjoying performance-based rewards and a clear path to leadership. This hybrid role in London or Birmingham not only promises meaningful impact but also fosters an environment of continuous learning and professional development.
Contact Details:
Urban Digital Recruitment Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land B2B Marketing Manager (Client Growth and M&A) - PropTech Start-up in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Urban Digital Recruitment Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Urban Digital Recruitment Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Urban Digital Recruitment Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Urban Digital Recruitment Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace B2B Marketing Manager (Client Growth and M&A) - PropTech Start-up in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Urban Digital Recruitment Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Urban Digital Recruitment Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Urban Digital Recruitment Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Urban Digital Recruitment Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Urban Digital Recruitment Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Urban Digital Recruitment Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
