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For Companies At a Glance
- Tasks: Lead commercial strategy and drive new business growth in a dynamic media agency.
- Company: Join a leading media and creative agency group focused on influencer marketing and partnerships.
- Benefits: Enjoy hybrid work options, competitive salary, and performance bonuses.
- Why this job: Be part of a values-led, innovative team making an impact in the social media landscape.
- Qualifications: Experience in senior commercial roles with a strong background in social media and revenue growth.
- Other info: Opportunity to shape strategies and represent the company at high-level engagements.
The predicted salary is between 100000 - 125000 £ per year.
Location: London (Hybrid- 2 days in office)
Salary: £100-£125k+ bonus
To be considered for this role you must be able to demonstrate a background in SOCIAL with a strong pedigree in driving commercial objectives; building and scaling revenue teams and delivering significant and consistent growth.
Overview
A leading media and creative agency group is seeking a forward-thinking Commercial Director to lead commercial strategy, drive new business growth, and build out a high-performing revenue engine across both agency services and strategic partnerships. This is a rare opportunity to join a values-led, socially-native business with a unique commercial model that brings together influencer marketing, content creation, and partnerships at scale. The ideal candidate will be as comfortable in the weeds of building out go-to-market strategy as they are in the boardroom pitching to senior stakeholders.
The Role
You’ll be responsible for leading and growing the sales and marketing function, identifying new revenue opportunities, and driving commercial performance across two core verticals: social/influencer agency services and strategic brand partnerships. This is a senior and hands-on role that requires a deep grounding in social media – not just in terms of platform knowledge, but a strategic understanding of how social plays into broader brand and marketing objectives. You’ll have a track record of scaling commercial teams, developing product-market fit, and building pitch-winning strategies.
We’re looking for a commercially minded, strategically sharp individual with a passion for storytelling, innovation, and delivering results in a fast-moving creative environment.
Key Responsibilities
- Lead the end-to-end commercial strategy across both agency and partnership streams
- Support product development and GTM strategy – defining what is sold, to whom, and how
- Work closely with leadership to hit ambitious recurring revenue goals
- Build and manage a high-performing, cross-functional sales/strategy/marketing team
- Develop and drive new business pipelines to support growth objectives
- Partner with marketing to shape go-to-market strategy and campaign narratives
- Identify and evolve revenue streams across two core areas:
- Work across; Influencer and social-first agency services and Strategic brand partnerships
- Represent the company at a senior level in client meetings and industry engagements
What We’re Looking For
- Proven experience in a senior commercial, business development or growth role within a media, digital, or creative agency
- Strong grounding in social media – platforms, content formats, influencer marketing, algorithms, and cultural trends
- Ability to connect social strategies with wider brand and business objectives
- Demonstrated success in scaling revenue and commercial teams
- Strategic thinker with a creative edge – able to build frameworks, develop narratives and lead winning pitches
- Entrepreneurial, proactive, and comfortable in fast-paced, high-growth environments
Commercial Director- Social-led Media and Agency Business employer: Urban Digital Recruitment Ltd
Contact Detail:
Urban Digital Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Director- Social-led Media and Agency Business
✨Tip Number 1
Network with professionals in the social media and creative agency space. Attend industry events, webinars, and workshops to connect with potential colleagues and mentors who can provide insights into the role and company culture.
✨Tip Number 2
Stay updated on the latest trends in social media and influencer marketing. Follow key thought leaders and brands on platforms like LinkedIn and Twitter to understand what strategies are currently driving success in the industry.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven commercial growth in previous roles. Be ready to share metrics and outcomes that demonstrate your ability to scale revenue teams and achieve ambitious goals.
✨Tip Number 4
Familiarise yourself with the company's unique commercial model and values. Understanding their approach to influencer marketing and partnerships will help you articulate how your experience aligns with their objectives during discussions.
We think you need these skills to ace Commercial Director- Social-led Media and Agency Business
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in social media and commercial roles. Use specific metrics to demonstrate how you've driven revenue growth and built successful teams.
Craft a Compelling Cover Letter: In your cover letter, emphasise your strategic understanding of social media and how it aligns with broader marketing objectives. Share examples of your past successes in similar roles to showcase your fit for the position.
Showcase Relevant Experience: When detailing your work history, focus on roles that involved leading commercial strategies or managing revenue teams. Highlight any experience with influencer marketing and partnerships, as these are key aspects of the role.
Prepare for Interviews: Be ready to discuss your approach to building go-to-market strategies and how you’ve successfully pitched to senior stakeholders. Prepare examples that illustrate your ability to connect social strategies with business objectives.
How to prepare for a job interview at Urban Digital Recruitment Ltd
✨Showcase Your Social Media Expertise
Make sure to highlight your deep understanding of social media platforms, content formats, and influencer marketing. Be prepared to discuss specific examples of how you've leveraged these elements to drive commercial success in previous roles.
✨Demonstrate Commercial Acumen
Prepare to discuss your experience in scaling revenue teams and achieving ambitious growth targets. Use metrics and specific achievements to illustrate your ability to connect social strategies with broader business objectives.
✨Be Ready for Strategic Discussions
Expect to engage in conversations about go-to-market strategies and product development. Think about how you can contribute to shaping the company's narrative and driving new business pipelines.
✨Emphasise Your Leadership Skills
As this role involves leading a cross-functional team, be ready to share your experiences in building and managing high-performing teams. Discuss your approach to fostering collaboration and innovation within a fast-paced environment.
