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- Tasks: Lead a marketing team to drive growth and brand visibility for a B2B SaaS company.
- Company: Join a high-growth B2B SaaS firm making waves in the MarTech space.
- Benefits: Enjoy a hybrid work model and competitive pay based on your skills.
- Why this job: Be part of a dynamic team shaping bold marketing strategies that make a real impact.
- Qualifications: Must have proven experience scaling B2B SaaS companies from £25M to £50M+ ARR.
- Other info: This is a hands-on leadership role requiring strategic vision and executional excellence.
The predicted salary is between 72000 - 108000 £ per year.
A high-growth B2B SaaS company is looking for an experienced Vice President of Marketing or Chief Marketing Officer to lead its marketing function and drive measurable business impact. This role is ideal for a dynamic marketing leader who has successfully scaled a B2B SaaS company from at least £25M to £50M+ ARR and understands the blueprint for achieving ambitious growth targets. Product Marketing expertise is a pre-requisite for this hire - driving market entry, establishing product-market fit, and accelerating growth.
About the Role
Reporting directly to the CEO, you will lead a team of seven marketers and play a pivotal role in shaping a bold marketing strategy that enhances brand visibility, generates high-quality leads, and positions the company as a market leader. You’ll be responsible for developing and executing a comprehensive marketing strategy across brand, content, demand generation, product marketing, and growth initiatives. This is a hands-on leadership role that requires a blend of strategic vision and executional excellence to cut through in a competitive market. This role demands a problem-solving mindset—someone who takes decisive action, iterates quickly, and embraces bold decision-making to drive rapid, measurable growth.
Key Responsibilities
- Lead Generation & Nurturing: Develop and execute strategies to attract, engage, and convert high-quality leads to support revenue growth.
- Brand Positioning & Awareness: Strengthen brand credibility and visibility among enterprise B2C brands.
- Scalable Marketing Execution: Implement and optimise multi-channel marketing initiatives across events, press, content, paid media, and product marketing to drive awareness, consideration, and conversion.
- Sales & Marketing Alignment: Ensure seamless collaboration between marketing and sales to improve pipeline efficiency and revenue impact.
Core Objectives
- Elevate Brand Awareness: Expand reach beyond the core audience and establish the company as a leader in MarTech.
- Increase Market Share: Strengthen competitive differentiation and position the brand as the go-to solution for enterprise marketers.
- Optimise the Buyer Journey: Deepen understanding of the ICP (Ideal Customer Profile), their pain points, and decision-making processes to refine messaging and positioning.
Ideal Candidate Profile
We are looking for a seasoned marketing leader with a proven track record of scaling B2B SaaS companies through data-driven, high-impact marketing strategies. Proven experience scaling SaaS companies from at least £25M to £50M+ ARR (this is essential). Strong understanding of SaaS buying cycles and enterprise sales processes. Expertise in product marketing, growth marketing, and demand generation, with the ability to integrate content, brand, and communications into a unified strategy. A data-driven decision-maker who balances analytics with creative storytelling. Demonstrated success in building and leading high-performing marketing teams in a fast-paced, high-growth environment. Comfortable navigating ambiguity and making bold, strategic decisions. MarTech experience is highly desirable. Proven expertise in Product Marketing —driving market entry, establishing product-market fit, and accelerating growth - critical!!
Key Focus Areas for the Next 12-24 Months
- Buyer Insights: Understanding their motivations, challenges, and buying behaviours.
- Product Positioning: Clearly articulating how the product fits into customer workflows and delivers value.
- Market Differentiation: Defining competitive positioning and messaging to strengthen brand authority.
While data, funnel analysis, and historical performance are important, the immediate priority is gaining a deep understanding of the buyer before layering in quantitative insights. The goal is to establish the company as the leading solution for data-driven marketing decision-making, ensuring it remains top-of-mind and in the consideration set of its ICP customers. This is not a first-time VP role. Candidates must have direct experience leading marketing at a similar growth stage and be prepared to discuss live case studies of successfully scaling a SaaS company from £25M+ ARR.
Interested? Apply now and let’s talk!
Seniority level: Executive
Employment type: Full-time
Job function: Marketing, Business Development, and Consulting
Industries: Technology, Information and Media, IT System Custom Software Development, and Data Infrastructure and Analytics
CMO - B2B SaaS, MarTech employer: Urban Digital Recruitment Ltd
Contact Detail:
Urban Digital Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CMO - B2B SaaS, MarTech
✨Tip Number 1
Network with industry professionals who have experience in B2B SaaS and MarTech. Attend relevant conferences, webinars, or local meetups to connect with potential colleagues or mentors who can provide insights into the company and its culture.
✨Tip Number 2
Research the company's current marketing strategies and recent campaigns. Understanding their approach will allow you to discuss how your experience aligns with their goals and how you can contribute to their growth.
✨Tip Number 3
Prepare to share specific case studies from your past experiences where you've successfully scaled a B2B SaaS company. Highlight measurable outcomes and the strategies you implemented to achieve those results.
✨Tip Number 4
Familiarise yourself with the latest trends and challenges in the MarTech space. Being knowledgeable about current market dynamics will demonstrate your commitment to staying ahead and your ability to drive innovative marketing strategies.
We think you need these skills to ace CMO - B2B SaaS, MarTech
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in scaling B2B SaaS companies, particularly those that have grown from £25M to £50M+ ARR. Use specific metrics and examples to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, emphasise your product marketing expertise and how it aligns with the company's goals. Discuss your strategic vision for enhancing brand visibility and generating leads, showcasing your understanding of the MarTech landscape.
Showcase Leadership Experience: Detail your experience leading high-performing marketing teams. Provide examples of how you've navigated ambiguity and made bold decisions that resulted in measurable growth, as this role requires hands-on leadership.
Prepare for Case Studies: Be ready to discuss live case studies of your previous successes in scaling SaaS companies. Highlight specific strategies you implemented and the outcomes achieved, as this will be crucial during the interview process.
How to prepare for a job interview at Urban Digital Recruitment Ltd
✨Showcase Your B2B SaaS Experience
Be prepared to discuss your previous roles in scaling B2B SaaS companies, particularly those that have grown from £25M to £50M+ ARR. Use specific examples and metrics to illustrate your impact and the strategies you employed.
✨Demonstrate Product Marketing Expertise
Highlight your experience in product marketing, especially in driving market entry and establishing product-market fit. Be ready to share case studies that showcase how you've successfully positioned products in competitive markets.
✨Emphasise Data-Driven Decision Making
Discuss how you leverage data analytics to inform your marketing strategies. Provide examples of how data has influenced your decision-making process and led to measurable growth in previous roles.
✨Prepare for Strategic Discussions
Expect to engage in conversations about brand positioning, lead generation, and sales alignment. Prepare insights on how you would approach these areas for the company, demonstrating your strategic vision and executional excellence.
