Sales Development Representative (UK) in London

Sales Development Representative (UK) in London

London Entry level 30000 - 40000 £ / year (est.) Home office (partial)
Upwind Security

At a Glance

  • Tasks: Engage with potential customers and drive sales opportunities in a fast-paced environment.
  • Company: Join Upwind, a leading cloud security company at the forefront of innovation.
  • Benefits: Competitive salary, career growth, and the chance to work with industry experts.
  • Other info: Be part of a dynamic team shaping the future of cloud security.
  • Why this job: Make a real impact in cloud security while accelerating your sales career.
  • Qualifications: 1-2 years in sales development, strong communication skills, and a passion for tech.

The predicted salary is between 30000 - 40000 £ per year.

Sales Development Representative (UK)

At Upwind, SDRs are deeply embedded in the sales process and take ownership well beyond initial outreach.

You will generate and qualify pipeline, help progress opportunities through discovery and into the scoping stage, and work closely with Account Executives to shape early‑stage deals and influence customer evaluation of Upwind.

This is a high‑impact, high‑visibility role for someone who wants more than activity targets—someone who wants ownership, commercial exposure, and a fast‑track into a closing or strategic sales role.

  • What You’ll Do
  • Research, identify, and engage prospective customers across target accounts and territories.
  • Build and maintain a strong outbound pipeline through cold calling, email outreach, Linked In engagement, and industry events.
  • Develop a strong understanding of Upwind’s platform, value proposition, and competitive positioning.
  • Run structured discovery conversations to understand technical and business challenges in cloud security environments.
  • Progress opportunities beyond initial qualification and actively support Account Executives through early‑stage discovery and scoping conversations.
  • Navigate complex enterprise organisations and engage stakeholders across Security, Cloud, Dev Ops, Platform Engineering, and Architecture teams.
  • Collaborate closely with Account Executives to develop and advance qualified opportunities.
  • Apply qualification frameworks such as BANT and MEDDICC principles to assess opportunity quality.
  • Consistently achieve and exceed activity, pipeline generation, and meeting targets.
  • What We’re Looking For
  • 1–2 years of experience in a Sales Development Representative (SDR) role within a Saa S company (required).
  • Proven success in outbound prospecting and pipeline generation.
  • Strong communication skills with the ability to engage senior technical and commercial stakeholders.
  • Interest in cybersecurity, cloud infrastructure, and enterprise software.
  • High levels of resilience, energy, and self‑motivation.
  • Strong organisational skills and the ability to manage a high‑volume pipeline effectively.
  • Business‑level English, written and spoken.
  • Comfortable working in a fast‑paced, high‑growth environment with evolving priorities.
  • Nice to Have
  • Previous experience working within a cybersecurity company or selling into security teams.
  • Familiarity with cloud security, Dev Sec Ops, CNAPP, CSPM, CWPP, or application security concepts.
  • Understanding of cloud platforms such as AWS, Azure, or Google Cloud.
  • Experience using sales engagement tools such as Salesforce, Outreach, Salesloft, or Linked In Sales Navigator.
  • Bachelor’s degree or equivalent practical experience.

Why Join Upwind?

  • Join one of the fastest‑growing companies in cloud security at a pivotal stage of its growth.
  • Work on a category‑defining platform that is reshaping how organisations secure the cloud.
  • Gain significant commercial exposure far beyond a typical SDR role.
  • Work closely with experienced Account Executives and security experts in a high‑performance environment.
  • Accelerate your career with a clear path into senior sales or strategic roles.
  • Be part of a globally distributed, high‑calibre team building something meaningful in a massive market.

The shift to runtime‑powered security is already underway. Upwind is leading it. This is your opportunity to help define a category, not just generate pipeline for one.

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Sales Development Representative (UK) in London employer: Upwind Security

At Upwind, we pride ourselves on being an exceptional employer that empowers our Sales Development Representatives to take ownership and drive meaningful impact in the fast-paced world of cloud security. Our collaborative work culture fosters professional growth, offering clear pathways to senior sales roles while providing significant commercial exposure and the chance to work alongside industry experts. Join us in a dynamic environment where your contributions truly matter, and be part of a globally distributed team dedicated to reshaping how organisations secure the cloud.

Upwind Security

Contact Details:

Upwind Security Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Sales Development Representative (UK) in London

Get Ready to Network Like a Pro!

Sales is all about connections, so dive into local networking events or sales meetups in your area. These gatherings are goldmines for making contacts and showcasing your enthusiasm. It’s a great chance to meet people from companies like Upwind Security who could be looking for fresh talent!

Polish Your Pitch

In sales, your communication skills matter just as much as your resumé. Practise your elevator pitch until you can recite it confidently. When you go to those networking events, be ready to sell yourself as the ideal candidate for the entry-level role at Upwind Security!

Leverage Social Media for Sales Roles

Follow and engage with industry leaders and influencers on LinkedIn or Twitter. Share your insights or interesting articles related to sales to get noticed. When hiring managers at Upwind Security see you’re active in the sales community, it adds a bonus touch to your application!

Show Your Passion in Creative Ways

Consider creating a short video or writing a blog about why you're excited about a career in sales and what skills you bring to the table. Not only does it show creativity, but it can really set you apart when applying for that entry-level role at Upwind Security!

We think you need these skills to ace Sales Development Representative (UK) in London

Outbound Prospecting
Pipeline Generation
Cold Calling
Email Outreach
LinkedIn Engagement
Discovery Conversations
Stakeholder Engagement

Some tips for your application 🫡

Show Your Sales Savvy:When applying for an entry-level role in sales or business development, it’s important to highlight any relevant experience, even if it's from part-time jobs or internships. Showcase your ability to connect with people, understand their needs, and handle objections, as these skills are crucial for success in sales.

Quantify Your Achievements:Even if you don’t have much formal experience yet, try to present your accomplishments in a way that showcases your potential. Use numbers to describe your efforts – maybe you assisted with a campaign that increased social media engagement by a certain percentage? This can help us at Upwind Security see the impact you could have in our team.

Tailor Your Cover Letter:Your cover letter is a great chance to express your enthusiasm for the role at Upwind Security. Share why you're excited about starting your sales career and what specifically about our company or projects appeals to you. This personal touch can really make you stand out in the applicant pool.

Keep It Professional Yet Approachable:While applying for an entry-level position, maintain a friendly and approachable tone in your application, especially in your CV and cover letter. Remember, we're looking for potential and attitude as much as experience. Show us your personality while being credible!

How to prepare for a job interview at Upwind Security

Know Your Stuff About Sales Techniques

Get familiar with popular sales methodologies, like SPIN selling or the Challenger Sales Model. Having a good grasp of these will not only impress the interviewers at Upwind Security, but it’ll also show that you’re eager to learn and ready to jump into this entry-level role!

Prepare Your Persuasive Pitch

As you're applying for a sales position, be ready to showcase your persuasion skills. Try preparing a brief elevator pitch about yourself that emphasises not just your background, but what you can bring to Upwind Security. It's all about selling yourself!

Showcase Relevant Projects or Experiences

Even if you haven't worked in sales before, think about any relevant school projects, internships, or part-time jobs where you used customer service or negotiation skills. Be ready to discuss these in the interview as practical examples of how you’ve handled situations that are relevant to Sales Development Representative (UK).

Understand the Product and Market

Dive into Upwind Security's products and the market they operate in. You might face questions about how you'd approach selling a specific product or how you perceive the competition. Show that you've done your homework and you're already thinking like a salesperson!