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- Tasks: Lead field marketing initiatives across EMEA, executing events and campaigns that engage prospects.
- Company: Upwind empowers organisations to run secure cloud environments, focusing on innovation and customer trust.
- Benefits: Enjoy a collaborative team environment, opportunities for growth, and the chance to make an impact.
- Why this job: Join a dynamic team where your creativity drives brand presence and pipeline growth in tech hubs.
- Qualifications: 3-5 years in field marketing at a B2B SaaS company, preferably in cybersecurity or DevOps.
- Other info: Willingness to travel across EMEA and fluency in additional languages is a plus.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Upwind is a place where opportunities happen
At Upwind, we are a team of hands-on, problem solvers and doers. We believe in empoweringorganizations to run their cloud environments securely and efficiently to accelerate their businesses.
We listen closely to understand our customers’ deepest pain points, working backwards to deliver easy-to-use, innovative solutions that not only meet immediate needs, but anticipate future ones.
We prioritize long-term relationships and value over short term outcomes, striving to exceed expectations and reinforce our customers’ trust in Upwind.
We make decisions swiftly, recognizing many can be reversed or refined.
We believe in failing fast, and aren’t afraid to change course when necessary. With a bias for action we take calculated risks – even in the face of uncertainty – knowing that urgency drives momentum and propels us forward.
Speed doesn’t just get us there faster; it lets us adapt quickly and build on each step with what we learn.
We Improve Every Day
We believe in the power of incremental progress: every day, every meeting, and every decision is an opportunity to improve.
Committing to getting 1% better with each cycle creates compounding gains, allowing us to build products that are 10x better over time.
Improvement doesn’t stop with delivery; we follow up, adapt, and refine to ensure every outcome evolves towards excellence.
We Take Ownership
We get the job done and never assume that someone else will do it.
When things aren’t going right, we take responsibility and step in to fix it. No task is beneath us, and “it’s not my job” isn’t in our vocabulary.
As owners, we stay aligned with the bigger picture for Upwind, communicating efficiently, giving constructive feedback, and proactively escalating issues to keep everyone moving forward together.
We are Resourceful and Resilient
We create our own reality, accomplishing more with less by leaning on creative problem-solving & adaptability.
When we face constraints and the path forward isn’t clear, we find ways to make it work without sacrificing quality or our commitment to high standards.
We see setbacks as new opportunities to innovate, moving forward stronger and better prepared.
We Lead with Humility
We approach every interaction with humility, respecting and learning from others.
We hold ourselves accountable, publicly owning mistakes and using them as stepping stones for growth.
Integrity guides us to act in the best interests of the team, fostering a culture of trust, shared purpose, and mutual growth.
We’re looking for a passionate and versatile Field Marketer to join our team and lead field marketing initiatives across the EMEA region. This is a high-impact individual contributor role where you’ll be responsible for building and executing regional programs that engage prospects, support pipeline, and elevate Upwind’s brand presence.
You’ll own field marketing efforts across EMEA, helping shape how we show up in the region. While you’ll operate independently day-to-day, you’ll be supported by a collaborative global marketing team and cross-functional partners who are invested in your success.
Responsibilities
- Plan and execute field marketing programs across EMEA, including executive events, customer meetups, trade shows, and industry conferences
- Partner closely with sales and demand generation to build pipeline and accelerate opportunities across key markets
- Collaborate with the sales team to develop prospecting lists for campaigns and regional outreach
- Assist in maintaining and updating our WordPress website with localized event and campaign content
- Own end-to-end logistics, vendor relationships, and promotional materials for regional events (in-person, hybrid, and virtual)
- Tailor messaging and campaign execution to resonate with local audiences while staying aligned with global brand and product positioning
- Integrate digital tactics (email, webinars, paid social, intent-based outreach) to maximize event reach and engagement
- Track, measure, and analyze program performance; provide insights and recommendations to improve effectiveness and ROI
- Build and nurture Upwind’s brand presence within key EMEA tech hubs and cloud security communities
Requirements
- 3–5 years of experience in field or event marketing at a high-growth B2B SaaS company—preferably in cybersecurity, DevOps, or infrastructure software
- Proven ability to independently run regional programs that generate and accelerate pipeline
- Comfortable collaborating with sales teams to support outreach and prospecting initiatives
- Familiarity with content management systems (such as WordPress) and a willingness to assist with light website updates
- Strong project management and organizational skills; able to manage multiple initiatives simultaneously
- Excellent communicator and cross-functional collaborator—comfortable working across sales, product, and creative teams
- Able to operate with autonomy in a fast-paced, evolving environment
- Willingness to travel across EMEA to support event execution and regional engagement
- Strong cultural awareness and sensitivity to local market dynamics
- Bonus: Fluency in additional EMEA languages such as German, French, Spanish, Hebrew, or Arabic
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Field Marketer, EMEA employer: Upwind Security, Inc.
Contact Detail:
Upwind Security, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketer, EMEA
✨Tip Number 1
Familiarise yourself with Upwind's core values and mission. Understanding their emphasis on problem-solving, ownership, and continuous improvement will help you align your approach during interviews and discussions.
✨Tip Number 2
Network with current or former employees of Upwind, especially those in marketing roles. They can provide insights into the company culture and expectations, which can be invaluable when preparing for your interview.
✨Tip Number 3
Showcase your experience in executing field marketing programs by preparing specific examples of past successes. Be ready to discuss how you generated leads and supported sales teams, as this is crucial for the role.
✨Tip Number 4
Stay updated on the latest trends in cybersecurity and cloud environments. Being knowledgeable about industry developments will not only impress your interviewers but also demonstrate your commitment to the field.
We think you need these skills to ace Field Marketer, EMEA
Some tips for your application 🫡
Understand the Role: Before applying, take time to thoroughly understand the Field Marketer position at Upwind. Familiarise yourself with their mission, values, and the specific responsibilities outlined in the job description.
Tailor Your CV: Customise your CV to highlight relevant experience in field or event marketing, particularly in B2B SaaS environments. Emphasise your ability to manage regional programmes and collaborate with sales teams, as these are key aspects of the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of Upwind's goals. Mention specific examples of how you've successfully executed marketing initiatives in the past and how you can contribute to their team.
Showcase Cultural Awareness: Given the EMEA focus of the role, demonstrate your cultural awareness and sensitivity to local market dynamics in your application. If you speak additional languages, be sure to highlight this as it could set you apart from other candidates.
How to prepare for a job interview at Upwind Security, Inc.
✨Show Your Passion for Field Marketing
Make sure to express your enthusiasm for field marketing and how it aligns with Upwind's mission. Share specific examples of past campaigns you've executed and the impact they had on brand presence and pipeline growth.
✨Demonstrate Your Collaborative Spirit
Highlight your experience working closely with sales teams and other departments. Be ready to discuss how you’ve successfully partnered with others to achieve common goals, especially in a fast-paced environment.
✨Prepare for Cultural Sensitivity Questions
Given the EMEA focus, be prepared to discuss your understanding of local market dynamics and cultural nuances. Share examples of how you've tailored marketing strategies to resonate with diverse audiences.
✨Emphasise Your Adaptability and Resourcefulness
Upwind values resilience and creative problem-solving. Prepare to share instances where you've faced challenges in your marketing efforts and how you adapted your strategies to overcome them.
