At a Glance
- Tasks: Lead product-led growth strategy and drive revenue for innovative AI software.
- Company: Upsun, a cutting-edge software factory for human-AI workflows.
- Benefits: Flexible PTO, healthcare coverage, stock options, and professional development budget.
- Other info: Inclusive culture that values diverse perspectives and encourages innovation.
- Why this job: Join a global team transforming how businesses build and manage applications.
- Qualifications: Experience in product management with a focus on growth and revenue.
The predicted salary is between 80100 - 97900 £ per year.
About Upsun
Upsun is the software factory for human-AI workflows. We give teams one unified platform to create, review, deploy, and run software, with AI agents and humans working in sync. Developers, DevOps engineers, and platform teams use Upsun to build and ship with confidence, without wrestling with infrastructure.
Upsun brings this together through two products: one that shapes the work, and one that runs it.
- Upsun Dispatch™: the AI-first product accelerator. Dispatch governs and simplifies collaboration between AI agents and cross-functional human teams, so work gets shaped, reviewed, and moved to production faster. Ship better code, not just more code.
- Upsun Cloud: the Cloud Application Platform for AI acceleration. Cloud is where that software runs. It helps organizations launch agentic software into production confidently and reliably, with:
- Predictable performance, even at scale
- Secure, compliant environments by default
- Real-time observability and profiling built in
- Cloning, configuration, and provisioning in seconds
- Sandbox environments where AI agents can build and test safely
The name says it all. "Up" means uptime, reliability, and acceleration. "Sun" reflects our follow-the-sun-support, a 24x7, globally distributed support team keeping the lights on while you rest. Our core belief is that software should power brighter solutions and greater innovation.
What’s our commonality, our cultural fabric? A curious spirit and a thirst for knowledge; an eagerness for innovative ideas and cultures. We believe we can build anything together in an environment that frees you to do your best work.
Our values:
- We make a positive impact.
- We aim for the stars.
- We care for each other.
Impact of a Director, Product-Led Growth
As Director, PLG, you’ll lead the strategy, execution, and commercial success of Upsun’s product-led revenue engine. Upsun is expanding its portfolio with Upsun Dispatch, a strategic new offer that joins Upsun Cloud, and this role will turn that expansion into measurable growth.
Reporting directly to the Chief Marketing Officer, you will own the revenue target for product-led experiences, building a scalable engine across developer recruitment, freemium conversion, and customer retention. Working at the intersection of Marketing, Product Management, and Engineering, you will bridge technical platform capabilities with market-driven execution to scale Upsun’s global footprint.
What to expect
- Own product-led revenue: Be accountable for ARR from self-serve experiences, from first signup through conversion, expansion, and retention.
- Drive growth goals: Build and execute PLG programs to achieve clear top-line ARR milestones and hit aggressive user acquisition targets with specific focus in Europe and North America.
- Connect growth and product: Partner closely with the Head of Growth (Marketing), Head of User Acquisition and Conversion (Marketing) and Upsun Dispatch Product Managers (Product/Engineering) to translate product strategy into measurable customer and business outcomes.
- Optimize the funnel: Define in-product monetization levers, optimize self-service funnels, and partner with Sales to refine Product-Led Sales (PLS) handoffs for enterprise accounts.
- Build tight feedback loops: Analyze intent data, user behavior, and churn metrics to continuously iterate on user onboarding, NPS, and lifetime value.
What you bring
- PLG and growth leadership: A track record as a Senior Product Manager or Director with growth and commercial revenue responsibilities at a developer-focused, SaaS, or cloud platform company driven primarily by a PLG model.
- Strategic judgment: Ability to turn complex developer platform capabilities into intuitive self-service user experiences that drive clear, measurable business value.
- Cross-functional execution: A record of leading cross-functional growth initiatives across Marketing, Product Management, and Engineering.
- Data-driven approach: Hands-on depth in growth analytics, conversion funnels, freemium-to-paid activation, and retention.
- Developer and AI fluency: Practical understanding of modern developer workflows, cloud infrastructure, and how AI-assisted development tools are reshaping user expectations.
Bonus points
- Dual-funnel experience: Running both self-serve funnels (PLG) and enterprise sales handoffs (PLS).
- Platform background: Cloud infrastructure, PaaS, DevOps, or developer platforms.
- Global scale: Scaling product-led revenue across remote-first, international teams.
Where we hire
At Upsun, remote work isn’t just a trend. It’s our foundation. Upsunners are a global workforce, and we thrive in a multicultural team. We’re committed to open source and an open, welcoming environment. Our team spans more than 30 countries and a wide range of experience levels, and we’re currently hiring for this role in Canada, France, Germany, Spain, the United Kingdom, and the United States.
How we hire
Our interview process is a chance for us to understand how you think, what you’ve built, and what you want to take on next, and for you to get to know us. Together, we’ll explore where your strengths and interests meet the challenges our teams are solving. We know a great hire won’t meet every requirement above. If you can see yourself making the team better, we want to hear your story. Few of us would be here if someone hadn’t taken a chance on us.
You can expect 5 interviews on Google Meet to follow the order below:
- 45 Minutes with Talent Acquisition
- 60 Minutes with Hiring Manager (Chief Marketing Officer)
- 60 Minutes with Team (IC)
- 60 Minutes with Team (Head of Growth)
- 45 Minutes with Executive (CFO)
All roles require background checks.
What we offer
- A product you can believe in - Join us in transforming how businesses build and manage web applications, driven making a positive impact as a proud B Corp.
- An Award-Winning Workplace - We’ve been recognized by Forbes’ Top 30 Companies for Remote Jobs and France’s Best Workplaces for Women.
- A culture that values your voice - Join a flexible, open, and inclusive work environment where your voice is encouraged, and your ideas shape our growth and evolution.
- A global team - Collaborate with colleagues from diverse backgrounds across the world, embracing different perspectives.
- Benefits and perks - Make the most of what matters to you:
- Flexible PTO
- Comprehensive healthcare coverage (UK, Canada, France, Spain, USA)
- Company stock options
- Professional development budget
- Office equipment budget
- Wellness budget
- Annual team gatherings
- Inclusive parental leave
- Remote work travel program
You belong here
At Upsun, we celebrate diversity in all its forms and are committed to fostering an inclusive, equitable, and supportive workplace where everyone can thrive. We embrace and value different perspectives, backgrounds, and experiences, because they make us stronger as a team. Whoever you are, wherever you’re from, and whatever path you’ve taken, you are welcome here. We encourage you to bring your whole self to work, connect with others, and share your passion. If you need accommodations at any stage of our hiring process, please let us know. We’re here to ensure an accessible and comfortable experience for you.
Director, Product-Led Growth employer: Upsun
Upsun offers a dynamic work environment where AI and human collaboration is at the forefront of software development. Employees benefit from working with cutting-edge technology that enhances productivity and efficiency, while also having opportunities for professional growth in a supportive team culture. The company's focus on predictable performance and secure environments ensures that teams can innovate confidently.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Product-Led Growth
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Upsun!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Upsun would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Upsun through your school's career services!
We think you need these skills to ace Director, Product-Led Growth
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Director, Product-Led Growth, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Director, Product-Led Growth position at Upsun. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Upsun
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
