Freelance SEO Content Writer (B2B SaaS - Customer Support / Cobrowsing) in Westminster
Freelance SEO Content Writer (B2B SaaS - Customer Support / Cobrowsing)

Freelance SEO Content Writer (B2B SaaS - Customer Support / Cobrowsing) in Westminster

Westminster Freelance 2000 - 3000 ÂŁ / month (est.) Home office possible
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Upscope

At a Glance

  • Tasks: Create engaging SEO-optimised articles that attract qualified traffic for our SaaS product.
  • Company: Join Upscope, a dynamic SaaS team with a people-first culture.
  • Benefits: Flexible remote work, competitive pay, and opportunities for ongoing collaboration.
  • Why this job: Make an impact in the B2B SaaS space while honing your writing skills.
  • Qualifications: 3–5+ years of B2B SaaS content writing experience required.
  • Other info: Enjoy a relaxed office vibe in Soho with regular team events and free lunch.

The predicted salary is between 2000 - 3000 ÂŁ per month.

Location: Remote (UK/Europe timezone preferred). Optional in-person meetings in London.

Role type: Freelance. Contract length: 2–4 weeks paid trial, followed by an ongoing monthly retainer (approx. 12 months).

Deliverables: 4 SEO‐optimised articles per month (800–1500 words).

Compensation: Payment is structured per completed article during the trial period, transitioning to a monthly retainer after a successful trial.

About the job

We’re Upscope – a small SaaS team based in London and Miami. UserView is our cobrowsing product that helps support and onboarding teams guide users directly on their website. Instead of explaining where to click, teams can show users in real time. We’re building organic acquisition as a growth channel – and we need someone who understands how to make that happen.

Main responsibilities

  • Create SEO-optimised blog posts that drive qualified traffic.
  • Have a clear understanding of E.E.A.T. and search intent.
  • Can connect content to other blogs, business pages, and demo sign‐ups.
  • Have a clear understanding of how SaaS teams support and onboard; and how customer experience teams research, evaluate, and purchase software.

This is not

  • A junior‐level blog writing role.
  • A generic copywriter position.
  • An SEO content farm setup.

What you’ll do

  • Each month: Deliver 4 SEO-optimised articles (800–1,500 words).
  • Focus on net‐new keyword opportunities.
  • Target mid‐ to bottom‐funnel search intent.
  • Structure content for ranking, clarity, and conversion.
  • Naturally position UserView within real support and onboarding scenarios.
  • Suggest internal linking opportunities.
  • Suggest new blog opportunities.

About you

  • 3–5+ years writing B2B SaaS content.
  • Experience writing about customer support, onboarding, CX, or SaaS tools.
  • Can show examples of content that ranks (with context around results).
  • Understand buying psychology within support and onboarding teams.
  • Comfortable working independently, conducting research, and proposing keyword opportunities.

Apply for the job

Do you want to join our team as our new SEO Content Writer? Then we’d love to hear from you!

Company values

  • People First: We put our team at the heart of everything, ensuring well-being comes before the bottom line.
  • Purpose-driven Solutions: Our passion guides us. We’re dedicated to crafting genuine solutions, not just chasing revenue.
  • Value in Usage: Our products' real success? How much they’re loved and used by our customers.
  • Enjoy the Journey: Here, it’s about the experience, fair rewards, and making every day count.
  • Shared Success: Every achievement is a team win. We’re in this journey together.
  • Proud Underdogs: Agile, lean, and always with that startup spirit – that’s how we roll.
  • Be the Best Version of Yourself: We thrive on mutual respect, continuous growth, and backing each other up.

Our London HQ

Around half of our team works from our London HQ. The office is located in Soho and has a cool, relaxed vibe. There are regular team events and free lunch. Yes, we do have beer on tap.

Freelance SEO Content Writer (B2B SaaS - Customer Support / Cobrowsing) in Westminster employer: Upscope

At Upscope, we prioritise our team’s well-being and growth, making us an exceptional employer for freelance SEO Content Writers. With a flexible remote working environment and the option for in-person collaboration in our vibrant London HQ, we foster a culture of shared success and continuous improvement. Join us to create impactful content that drives real results while enjoying a supportive atmosphere filled with team events and perks like free lunch and beer on tap.
Upscope

Contact Detail:

Upscope Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Freelance SEO Content Writer (B2B SaaS - Customer Support / Cobrowsing) in Westminster

✨Tip Number 1

Network like a pro! Reach out to your connections in the SaaS and content writing space. Let them know you're on the lookout for freelance gigs, and don't be shy about asking for referrals. You never know who might have the perfect opportunity just waiting for you!

✨Tip Number 2

Show off your skills! Create a portfolio that highlights your best SEO-optimised articles, especially those related to customer support and onboarding. Make sure to include metrics that demonstrate how your content has driven traffic or conversions. This will make you stand out to potential clients.

✨Tip Number 3

Stay updated with industry trends! Follow relevant blogs, podcasts, and social media accounts to keep your finger on the pulse of B2B SaaS and SEO. This knowledge will not only help you write better content but also give you talking points during interviews or meetings.

✨Tip Number 4

Apply through our website! We love seeing applications come directly from candidates who are genuinely interested in joining our team. Tailor your application to highlight your experience with SaaS content and how you can contribute to our mission at Upscope.

We think you need these skills to ace Freelance SEO Content Writer (B2B SaaS - Customer Support / Cobrowsing) in Westminster

SEO Optimisation
B2B SaaS Content Writing
Understanding of E.E.A.T.
Search Intent Analysis
Keyword Research
Content Structuring for Ranking
Internal Linking Strategies
Customer Support Knowledge
Onboarding Process Understanding
Research Skills
Independent Working
Content Performance Analysis
Buying Psychology Insight
Mid- to Bottom-Funnel Targeting

Some tips for your application 🫡

Show Your Expertise: Make sure to highlight your experience in writing B2B SaaS content, especially around customer support and onboarding. We want to see examples of your work that not only showcase your writing skills but also demonstrate how your content has performed.

Understand Our Needs: Familiarise yourself with E.E.A.T. and search intent before you apply. We’re looking for someone who can connect the dots between our product and the needs of our users, so show us you get it!

Tailor Your Application: Don’t just send a generic application! Tailor your cover letter and CV to reflect how your skills align with what we’re looking for. We love seeing candidates who take the time to understand our company values and mission.

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures you don’t miss any important updates from our team!

How to prepare for a job interview at Upscope

✨Know Your SEO Inside Out

Make sure you brush up on your SEO knowledge before the interview. Understand E.E.A.T. (Expertise, Authoritativeness, Trustworthiness) and how it applies to content creation. Be ready to discuss specific strategies you've used in the past to optimise articles for search intent.

✨Showcase Your B2B SaaS Experience

Prepare examples of your previous work that highlight your experience in writing for B2B SaaS companies. Bring along metrics or results that demonstrate how your content has driven traffic or conversions. This will show that you understand the unique challenges and opportunities in this space.

✨Connect with Their Mission

Familiarise yourself with Upscope's mission and values. During the interview, express how your personal values align with theirs, especially around putting people first and crafting genuine solutions. This connection can set you apart from other candidates.

✨Ask Insightful Questions

Prepare thoughtful questions about their content strategy and how they measure success. Inquire about their target audience and what challenges they face in customer support and onboarding. This shows your genuine interest in the role and helps you assess if it's the right fit for you.

Freelance SEO Content Writer (B2B SaaS - Customer Support / Cobrowsing) in Westminster
Upscope
Location: Westminster
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