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- Tasks: Write engaging SEO-optimised articles for a B2B SaaS company.
- Company: Join Upscope, a dynamic SaaS team with a fun and chill culture.
- Benefits: Flexible remote work, competitive pay, and opportunities for ongoing collaboration.
- Why this job: Make an impact by crafting content that drives real user engagement.
- Qualifications: 3-5 years of B2B SaaS writing experience and a strategic mindset.
- Other info: Enjoy a relaxed office vibe in Soho with team events and free lunch.
The predicted salary is between 2000 - 3000 ÂŁ per month.
Freelance
đź“Ť Location: Remote (UK/Europe timezone preferred). Optional in-person meetings in London.
đź•’ Role type: Freelance
đź“… Contract length: 2 - 4 weeks paid trial, followed by an ongoing monthly retainer (approx. 12 months)
✍️ Deliverables: 4 SEO-optimised articles per month (800 - 1500 words)
đź’° Compensation: Payment is structured per completed article during the trial period, transitioning to a monthly retainer after a successful trial.
About the job
We’re Upscope - a small SaaS team based in London and Miami. UserView is our cobrowsing product that helps support and onboarding teams guide users directly on their website. Instead of explaining where to click, teams can show users in real time. We’re building organic acquisition as a growth channel - and we need someone who understands how to make that happen.
Main responsibilities
- Create SEO-optimized blog posts that drive qualified traffic
- Have a clear understanding of E.E.A.T. and search intent
- Can connect content to other blogs, business pages, and demo sign-ups
- Have a clear understanding of how SaaS teams support and onboard; and how customer experience teams research, evaluate, and purchase software
This is not:
- A generic copywriter position
- An SEO content farm setup
We want someone strategic. Someone who understands that traffic without commercial intent is noise.
What you’ll do
- Deliver 4 SEO-optimised articles (800 - 1,500 words)
- Focus on net-new keyword opportunities
- Target mid- to bottom-funnel search intent
- Structure content for ranking, clarity, and conversion
- Naturally position UserView within real support and onboarding scenarios
- Suggest internal linking opportunities
About you
- 3 - 5 + years writing B2B SaaS content
- Experience writing about customer support, onboarding, CX, or SaaS tools
- Can show examples of content that ranks (with context around results)
- Understand buying psychology within support and onboarding teams
- Comfortable working independently, conducting research, and proposing keyword opportunities
Apply for the job
Do you want to join our team as our new SEO Content Writer? Then we’d love to hear from you! As a small, bootstrapped and profitable software company, our team is tiny, but slowly growing. We like people who are fun, chill, and great at what they do.
Company values
- People First - We put our team at the heart of everything, ensuring well-being comes before the bottom line.
- Purpose-driven Solutions - Our passion guides us. We’re dedicated to crafting genuine solutions, not just chasing revenue.
- Value in Usage - Our products' real success? How much they’re loved and used by our customers.
- Enjoy the Journey - Here, it’s about the experience, fair rewards, and making every day count.
- Shared Success - Every achievement is a team win. We're in this journey together.
- Proud Underdogs - Agile, lean, and always with that startup spirit - that’s how we roll.
- Be the Best Version of Yourself - We thrive on mutual respect, continuous growth, and backing each other up.
Our London HQ
Around half of our team works from our London HQ. The office is located in Soho and it has a cool and relaxed vibe. There are regular team events and free lunch. Yes, we do have beer on tap.
Freelance SEO Content Writer (B2B SaaS - Customer Support / Cobrowsing) employer: Upscope
Contact Detail:
Upscope Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance SEO Content Writer (B2B SaaS - Customer Support / Cobrowsing)
✨Tip Number 1
Network like a pro! Reach out to your connections in the B2B SaaS space and let them know you're on the lookout for freelance gigs. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best SEO-optimised articles, especially those related to customer support and onboarding. Make sure to include metrics that demonstrate how your content has driven traffic and engagement.
✨Tip Number 3
Tailor your pitch! When applying for roles like the Freelance SEO Content Writer at Upscope, make sure to connect your experience directly to their needs. Mention your understanding of E.E.A.T. and how you can help drive qualified traffic to their site.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team and ready to contribute to their mission.
We think you need these skills to ace Freelance SEO Content Writer (B2B SaaS - Customer Support / Cobrowsing)
Some tips for your application 🫡
Show Your SEO Skills: Make sure to highlight your experience with SEO in your application. We want to see examples of your work that not only rank well but also drive traffic with commercial intent. Don’t hold back on showcasing your best pieces!
Tailor Your Writing Samples: When you send us your writing samples, pick those that align closely with B2B SaaS and customer support topics. This will show us you understand our niche and can create content that resonates with our audience.
Be Authentic: We love a bit of personality! Don’t be afraid to let your unique voice shine through in your application. We’re looking for someone who fits into our fun and chill culture, so show us who you are!
Apply Through Our Website: For the best chance of getting noticed, make sure to apply through our website. It’s the easiest way for us to keep track of applications and ensures you don’t miss out on any important updates from our team.
How to prepare for a job interview at Upscope
✨Know Your SEO Inside Out
Make sure you brush up on your SEO knowledge, especially in relation to B2B SaaS. Be ready to discuss how you can create SEO-optimised content that drives qualified traffic. Have examples of your past work handy, particularly those that showcase your understanding of E.E.A.T. and search intent.
✨Understand the Product and Audience
Familiarise yourself with UserView and its role in customer support and onboarding. Show that you understand the pain points of SaaS teams and how your writing can address their needs. This will demonstrate your strategic thinking and ability to connect content to real-world scenarios.
✨Prepare for Practical Questions
Expect questions about your writing process and how you approach keyword research. Be prepared to discuss specific strategies for targeting mid- to bottom-funnel search intent. This is your chance to show off your expertise and how you can contribute to their organic acquisition goals.
✨Show Your Personality
Upscope values a fun and chill atmosphere, so don’t be afraid to let your personality shine through. Share your passion for writing and how you enjoy collaborating with others. This will help you fit into their team culture and show that you’re not just about the work, but also about enjoying the journey.