Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead innovative SEO strategies and drive organic growth for diverse clients.
- Company: Join a dynamic agency with a collaborative culture in beautiful Bournemouth.
- Benefits: Enjoy 30 days annual leave, private healthcare, and flexible working options.
- Why this job: Make a real impact in the SEO world while developing your skills and career.
- Qualifications: Experience in SEO strategy and client management is essential.
- Other info: Participate in fun team-building activities and enjoy a vibrant office location.
The predicted salary is between 36000 - 60000 £ per year.
Location: 2 days in Bournemouth office / 3 days optional WFH
Role Overview
As SEO Manager / Lead, you play a pivotal role in driving our clients’ organic growth strategies and leading best-practice SEO delivery across the agency. You will own the strategic direction of SEO as a channel, mentor SEO implementers, and collaborate closely with production and client services teams to ensure effective, joined-up delivery. This role also supports new business and upsell opportunities, leads the development of SEO processes and documentation, and ensures SEO is well-represented across client pitches, planning, and delivery. You’ll lead in client conversations speaking confidently about SEO performance, strategy, and opportunities, and representing SEO both internally and externally with clarity and passion.
Key Responsibilities
- Develop and execute innovative SEO strategies tailored to client needs, across ecommerce and lead gen, B2B and B2C.
- Identify opportunities for organic growth and increased visibility.
- Lead on SEO documentation and internal templates to maintain high standards of delivery across the agency.
- Stay proactive in suggesting strategic improvements based on performance or algorithm changes.
Client Management & New Business
- Oversee our portfolio of SEO clients, ensuring strategies are well thought-out, appropriate for the size of the client, and likely to drive results.
- Confidently lead SEO conversations on client calls—sharing insights, speaking to results, and highlighting opportunities and upsells (when appropriate).
- Provide insights, reports, and strategic recommendations.
- Build strong relationships with clients and stakeholders.
- Support the agency founder on new business pitches including SEO audits, recommendations, and estimated quotes.
- Activate new clients' SEO strategies including leading on the SEO strategy tasks and timeline, then working with implementors to deliver the SEO retainer.
- Mentor SEO implementers, supporting personal development and skill growth.
- Conduct regular training sessions.
- Foster a high-performance culture within the SEO team.
- Lead monthly internal SEO meetings, encouraging shared learning, updates on algorithm changes, and confidence in tool usage and reporting.
Technical SEO
- Oversee technical audits and site architecture improvements.
- Work closely with the SEO and production team to support new website launches, including pre- and post-launch SEO checks.
- Work with our SEO specialists to provide direction on page speed, indexing issues, schema markup, mobile performance, and overall site health.
- Own and evolve the agency-wide process for site migrations and SEO delivery.
- Lead on SEO tracking strategy, including setup via Google Tag Manager.
Content & On-Page SEO
- Collaborate with content teams to optimise on-page elements, including metadata, heading structure, internal linking, and keyword targeting.
- Oversee keyword strategies, competitor analysis, and on-page optimisation.
- Proactively review client content plans and flag opportunities to enhance performance or improve alignment with SEO strategy.
Analytics & Performance Tracking
- Use SEO tools (GA4, GSC, Ahrefs, SEMrush, AWR, Looker Studio, etc.) to monitor performance and identify opportunities.
- Combine GSC and third-party ranking data to deliver actionable insights and benchmarking.
- Analyse data to identify opportunities and report against performance KPIs.
- Provide actionable insights based on performance metrics.
- Help evolve SEO reporting to focus on impact—ranking gains, traffic growth, featured snippets—alongside traditional KPIs.
Innovation & Trend Analysis
- Stay updated on the latest SEO trends, algorithm updates, and best practices.
- Explore AI-driven search developments and automation.
- Continuously refine SEO strategies based on emerging best practices.
- Share innovations and updates in internal SEO meetings and proactively apply learnings to client accounts.
Workshops & Presentations
- Support client workshops and discovery sessions.
- Confidently present findings, insights, and recommendations during the workshop.
- Take ownership of SEO input pre, during and post workshop of deliverables and strategy.
What benefits can Upperdog offer you?
- 30 days of annual leave from your first day, plus Bank Holidays.
- Hybrid and flexible working – working in our Bournemouth office Tuesday and Wednesday, with optional WFH for the remainder of the week.
- Private healthcare – Including mental health support, therapies and diagnostic.
- Development and events contribution – towards any additional learning such as online courses, subscriptions or reading materials to help you expand your knowledge.
- Gym membership / subsidised parking.
- Referral fee – bonus referral for any new starter or client.
- Monthly team lunches.
- Quarterly team building – from the New Forest water park to crazy golf!
- Regular appraisals – which clear objectives, training and development plans.
- Good office location in central Bournemouth with nearby shops and cafes, located next to the gardens and 5 minutes from the beach.
SEO Manager / Lead in Bournemouth employer: Upperdog Ltd
Contact Detail:
Upperdog Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Manager / Lead in Bournemouth
✨Tip Number 1
Get your networking game on! Connect with industry professionals on LinkedIn and attend SEO meetups or webinars. The more people you know, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a personal website or blog where you can showcase your SEO knowledge and past projects. This is a great way to demonstrate your expertise and passion for the field.
✨Tip Number 3
Practice makes perfect! Prepare for interviews by role-playing common SEO questions with a friend. This will help you articulate your thoughts clearly and confidently when discussing strategies and performance.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace SEO Manager / Lead in Bournemouth
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the SEO Manager role. Highlight your experience with organic growth strategies and any relevant tools you've used. We want to see how you can bring your unique skills to our team!
Showcase Your Passion for SEO: In your application, let us know why you're passionate about SEO! Share any personal projects or insights you've gained from staying updated on trends. We love candidates who are genuinely excited about the field.
Be Clear and Concise: When writing your application, keep it clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate a well-structured application that gets straight to the good stuff!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at StudySmarter!
How to prepare for a job interview at Upperdog Ltd
✨Know Your SEO Stuff
Make sure you brush up on the latest SEO trends, tools, and strategies. Be ready to discuss how you've successfully implemented SEO strategies in the past, especially for B2B and B2C clients. This will show that you're not just familiar with the basics but can also lead innovative approaches.
✨Showcase Your Client Management Skills
Prepare examples of how you've built strong relationships with clients and stakeholders. Think about times when you've led conversations about SEO performance and strategy. Being able to articulate your experience in client management will demonstrate your fit for the role.
✨Be Ready to Discuss Technical SEO
Since this role involves overseeing technical audits and site architecture, be prepared to talk about your experience with technical SEO. Familiarise yourself with common issues like page speed and indexing, and be ready to share how you've tackled these challenges in previous roles.
✨Bring Data-Driven Insights
Have a few examples ready where you've used analytics tools to drive SEO performance. Discuss how you've combined data from various sources to deliver actionable insights. This will highlight your analytical skills and your ability to focus on results, which is crucial for this position.
