At a Glance
- Tasks: Lead innovative marketing strategies to attract and engage students across university partnerships.
- Company: UPP, the UK's top provider of student accommodation, passionate about enhancing student living experiences.
- Benefits: Competitive salary, performance bonus, 29 days' holiday, and hybrid working model.
- Other info: Opportunity for career growth and collaboration with diverse teams across the UK.
- Why this job: Shape impactful marketing campaigns that drive student engagement and occupancy in a dynamic environment.
- Qualifications: Significant senior marketing experience with expertise in demand generation and digital channels.
The predicted salary is between 49500 - 60500 £ per year.
UPP is the UK's leading provider of on-campus residential and academic accommodation infrastructure, operating across a diverse portfolio of university partnerships.
We are passionate about creating exceptional places for students to live and learn, and we're looking for an experienced marketing leader to help drive demand, occupancy and engagement across our portfolio.
We are looking for a Senior Demand Marketing Manager to join our Partnerships team and lead the development and delivery of UPP's demand generation and marketing strategy.
This is an exciting opportunity to shape how we attract, engage and retain students while supporting occupancy, revenue performance and long-term growth across our university partnerships.
Working closely with university partners and colleagues across Sales, Pricing, Accommodation Services and Commercial teams, you'll translate customer insight, market intelligence and business objectives into high-impact marketing strategies and campaigns that deliver measurable results.
This role is based at our award-winning London office, conveniently located near London Bridge, Cannon Street and Monument stations, and offers a hybrid working pattern with 3 days per week in the office.
You will have the opportunity to visit our university sites across the UK, including attendance at open days and student recruitment events.
Key responsibilities will include: Develop and lead UPP's marketing strategy and annual marketing plan, aligned to occupancy, revenue and growth objectives.
Lead integrated demand generation campaigns across digital, social, CRM, content and university partner channels.
Own the digital acquisition strategy, including PPC, SEO, paid social, retargeting and emerging channels.
Optimise marketing investment to maximise traffic, leads, conversion, bookings and occupancy performance.
Lead CRM and customer communications activity across the full student lifecycle, from initial enquiry through to advocacy.
Build and strengthen relationships with university partners, providing marketing expertise and delivering accommodation marketing strategies that support student recruitment and occupancy objectives.
Lead UPP's social media, student engagement, creator and advocacy strategies to build awareness and engagement with student audiences.
Establish and track marketing KPIs, measuring campaign effectiveness, ROI and customer acquisition costs.
Lead and develop the Marketing team, manage agency relationships and drive marketing excellence across the organisation.
Champion best practice, innovation and the effective adoption of emerging technologies and AI within marketing activity.
We are looking for you to have significant senior marketing experience, with: Proven experience developing and delivering successful marketing strategies within a commercial environment.
Strong expertise across demand generation, brand marketing, CRM, content, digital and performance marketing.
A track record of driving customer acquisition, conversion and measurable commercial results through marketing activity.
Strong experience managing marketing budgets, agency relationships and investment decisions.
Excellent stakeholder management and influencing skills, with the ability to build trusted relationships across internal teams and external partners.
Strong knowledge of digital marketing channels, including CRM, SEO, PPC, paid social and marketing automation.
A data-driven approach, using customer insight, analytics and performance data to optimise decisions and improve outcomes.
Experience leading and developing high-performing marketing teams.
Experience within student accommodation, higher education, property, hospitality or another customer-focused, multi-site environment would be advantageous.
Experience with Hub Spot or similar CRM platforms would also be beneficial.
Alongside your technical expertise, you'll be a commercially minded marketing leader who thrives in a fast-paced environment, enjoys building strong partnerships and is passionate about creating campaigns that deliver tangible business results.
In return, we are offering a competitive salary and a great benefits package, including a discretionary performance bonus, 29 days' holiday plus
Senior Demand Marketing Manager in Kennington employer: UPP Group
UPP is an exceptional employer, offering a vibrant work culture that prioritises innovation, sustainability, and community engagement. Based in our award-winning London office, we provide a competitive salary and comprehensive benefits package, including generous holiday allowances, private healthcare, and opportunities for personal development. Join us to lead impactful events that foster meaningful relationships within the higher education sector while enjoying a supportive environment that values diversity and inclusion.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Demand Marketing Manager in Kennington
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for UPP Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like UPP Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with UPP Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at UPP Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Demand Marketing Manager in Kennington
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit UPP Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of UPP Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about UPP Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at UPP Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at UPP Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At UPP Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
