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- Tasks: Lead influencer marketing strategy, manage campaigns, and analyse performance metrics.
- Company: Uphold is a cutting-edge fintech company revolutionising on-chain finance for millions globally.
- Benefits: Enjoy flexible work options, competitive salary, stock options, and generous PTO.
- Why this job: Join a dynamic team making an impact in the evolving world of finance and influencer marketing.
- Qualifications: Bachelor’s degree and 3-5 years in influencer marketing, preferably with crypto experience.
- Other info: Be part of a supportive culture that values innovation and diverse perspectives.
The predicted salary is between 72000 - 96000 £ per year.
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About Uphold
Uphold is a financial technology company that believes on-chain services are the future of finance. It provides modern infrastructure for on-chain payments, banking, and investments. Offering Consumer Services, Business Services, and Institutional Trading, Uphold makes pioneering financial services easy and trusted for millions of customers in more than 140 countries.
About Uphold
Uphold is a financial technology company that believes on-chain services are the future of finance. It provides modern infrastructure for on-chain payments, banking, and investments. Offering Consumer Services, Business Services, and Institutional Trading, Uphold makes pioneering financial services easy and trusted for millions of customers in more than 140 countries.
Uphold strips away the complexity and lack of transparency to open up Web3 finance for everyone.
To learn more about Uphold, please visit opportunity
We’re looking for a creative, data-driven, and relationship-savvy Influencer Marketing Manager to lead our influencer marketing strategy. This role will be responsible for identifying, negotiating, activating, and scaling influencer partnerships that drive brand awareness, engagement, and performance outcomes.
You will collaborate closely with brand, social, content, legal, and compliance to ensure alignment and maximize ROI across all influencer-driven initiatives.
Key responsibilities
Program Development And Management
- Develop and execute the influencer marketing strategy to increase business KPIs.
- Identify and recruit new influencers through various channels, including social networks, influencer networks, and other marketing platforms.
- Manage relationships with existing influencers on our influencer program, ensuring they have the necessary tools and information to promote our brand effectively.
Campaign Strategy And Execution
- Plan and manage influencer marketing campaigns, including product launch support, incentives and promos, and creative assets.
- Work with the creative team to develop and update marketing materials for influencers.
- Monitor and analyze influencer performance to ensure alignment with company goals and optimize as needed.
Analytics And Reporting
- Track, analyze, and report on key metrics related to the Influencer program, such as traffic, conversion rates, and ROI.
- Use data insights to make informed decisions and optimize influencer campaigns for better performance.
Compliance And Best Practices
- Ensure all influencer marketing activities comply with relevant legal and regulatory requirements by region.
- Stay up-to-date with industry trends, best practices, and competitive landscape to continually improve the influencer program.
- Implement and enforce company policies regarding influencer marketing activities.
Collaboration
- Work closely with cross functional partners, including compliance, legal, creative team, product marketing, data and copywriting teams.
- Attend industry events and networking opportunities to build relationships and stay informed about the latest trends.
Required Qualifications
- Bachelor’s degree
- 3-5 years of experience in influencer marketing. Ideal candidates would have experience running crypto influencer campaigns.
- Proven track record of managing successful influencer programs and driving measurable results.
- Strong analytical skills and experience with performance marketing metrics.
- Excellent communication and relationship-building skills.
- Proficiency with influencer marketing platforms and tracking tools.
- Ability to work independently and as part of a team in a fast-paced environment.
- Strong organizational skills and attention to detail.
What we offer
Innovation and Impact: Contribute to pioneering projects in a dynamic and challenging environment.
Competitive Compensation: Stock options, performance bonuses, and comprehensive benefits on top of a competitive salary.
Strong Company Culture: Thrive in a supportive, collegiate environment with values of integrity, teamwork, accountability, and excellence.
Global Collaboration: Participate in regular updates, strategy sessions, and networking opportunities across the group.
Development Opportunities: Access training and mentorship programs.
Flexibility: Enjoy options to work from home, other locations, or adjust your hours.
Inclusive Environment: Value and respect diverse perspectives.
Benefits
- Annual bonus program based on individual, team and company performance.
- Home office stipend for a productive setup.
- Generous PTO, healthcare, and employee assistance programs.
- Engaging events and celebrations.
- Well-stocked office kitchen with a foodie culture.
Join us to grow, innovate, and contribute meaningfully. Be part of our talented team!
Visit our careers page
for more exciting opportunities, if this role isn’t the perfect fit.
EEOC Employer
Uphold is an Equal Opportunity Employer that does not discriminate on the basis of race, color,religion, gender, national origin, age, military service eligibility, veteran status, sexual orientation,marital status, disability, or any other protected class.
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing and Sales
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Influencer Marketing Manager employer: Uphold
Contact Detail:
Uphold Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in influencer marketing, especially within the fintech and crypto sectors. This knowledge will not only help you understand the landscape but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the influencer marketing space, particularly those who have experience in financial technology. Attend industry events or webinars to build connections that could lead to referrals or insider information about the role.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of past campaigns you've managed. Be ready to discuss how you tracked performance metrics and optimised campaigns for better results, as this is crucial for the role.
✨Tip Number 4
Research Uphold's current influencer partnerships and campaigns. Understanding their brand voice and target audience will enable you to tailor your approach and demonstrate how you can add value to their existing strategies.
We think you need these skills to ace Influencer Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in influencer marketing, especially any work related to the financial technology or crypto sectors. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for influencer marketing and how it aligns with Uphold's mission. Mention specific campaigns you've managed and the results achieved, showcasing your analytical skills and creativity.
Showcase Your Knowledge of the Industry: Demonstrate your understanding of current trends in influencer marketing and the financial technology landscape. Reference any relevant tools or platforms you are proficient in that could benefit Uphold's influencer strategy.
Highlight Collaboration Skills: Since the role involves working closely with various teams, emphasise your experience in cross-functional collaboration. Provide examples of how you've successfully partnered with creative, legal, or compliance teams in past projects.
How to prepare for a job interview at Uphold
✨Know Your Influencers
Before the interview, research the influencers that Uphold has previously collaborated with. Understand their impact on brand awareness and engagement. This will show your familiarity with the industry and your proactive approach.
✨Showcase Analytical Skills
Be prepared to discuss how you have used data to drive influencer marketing strategies in the past. Bring examples of metrics you've tracked and how they influenced your decisions. This aligns with Uphold's focus on data-driven results.
✨Demonstrate Collaboration Experience
Highlight your experience working with cross-functional teams, such as legal, creative, and compliance. Share specific examples of how you’ve successfully navigated these collaborations to achieve campaign goals.
✨Stay Updated on Trends
Familiarise yourself with the latest trends in influencer marketing and the crypto space. Being knowledgeable about current events and best practices will demonstrate your passion for the role and the industry.
