At a Glance
- Tasks: Join our CRM team to optimise customer communications across various channels.
- Company: Uphold is a fintech leader simplifying on-chain finance for millions globally.
- Benefits: Enjoy a flexible work environment with snacks, coffee, and exciting perks.
- Other info: Opportunity for mentorship and public speaking for senior candidates.
- Why this job: Be part of a revolutionary company in finance, fostering creativity and growth.
- Qualifications: 2-5 years in CRM or digital marketing; strong attention to detail required.
The predicted salary is between 36000 - 60000 £ per year.
About Uphold
Uphold is a financial technology company that believes on-chain services are the future of finance. It provides modern infrastructure for on-chain payments, banking, and investments. Offering Consumer Services, Business Services, and Institutional Trading, Uphold makes pioneering financial services easy and trusted for millions of customers in more than 140 countries. Uphold strips away the complexity and lack of transparency to open up Web3 finance for everyone.
The opportunity:
Uphold is looking for a CRM Marketing Specialist to join our growing CRM team. This role is central to the execution and optimization of all customer communications—including lifecycle, transactional, and promotional campaigns—across email, push notifications, SMS, and in-app messaging. You’ll support the end-to-end process of campaign delivery: building and QAing campaigns in our CRM platform (Customer.io), managing audience targeting and segmentation, monitoring performance, and helping analyze results. This is a hands-on role with exposure to campaign strategy, performance analysis, and cross-functional collaboration with Product, Engineering, Content, and Data teams.
What you’ll be doing:
- Build, QA, and deploy omnichannel journeys across email, push, SMS, and in-app
- Execute lifecycle, transactional, and promotional campaigns
- Manage segmentation and targeting using behavioral, transactional, and engagement data
- Maintain campaign documentation, tracking, and reporting
- Collaborate with internal teams to ensure alignment and smooth execution
- Monitor campaign performance and assist in surfacing insights and optimizations
- Support A/B testing and other experimentation to improve effectiveness
- Contribute to process improvements and operational scalability
Required qualifications:
- 2-5 years of experience in CRM, lifecycle, or digital marketing
- Strong attention to detail and QA discipline
- Comfortable working with campaign metrics and reporting tools
- Highly organized, self-motivated, and able to manage multiple tasks
- Excellent communication and collaboration skills
- Bachelor’s degree in Marketing, Business, Communications, or a related field preferred
Bonus if you have:
- Experience working in fintech or finance-related industries.
- Personal and professional experience in blockchain and crypto is a plus.
- Familiarity with multi-channel campaign execution in tools like Customer.io
- Strong data analysis skills, including SQL.
- HTML/CSS knowledge.
What we have to offer you:
- An amazing work environment in a company that continues to grow, driven by extraordinary and passionate people that keep up innovating and challenging more each day.
- An international team, in a cutting edge field, working on the most fascinating projects.
- Growth and career opportunities, and the chance to be proactive and creative.
- A flexible and enthusiastic work environment that offers you snacks, a lot of coffee and other great benefits.
- Open and transparent culture - we get together on a weekly basis to share updates, strategic plans, and engage with each other informally over food and drinks.
- Interesting events that keep you connected with the team and celebrate our success.
Be part of a great company that is revolutionizing financial services. Apply now!
If this job isn’t exactly what you are looking for, visit our careers page to check out all our exciting opportunities.
EEOC Employer
We’re proud to be an Equal Opportunity Employer and we celebrate our employees' differences, including race, color, religion, gender identity, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, and any other protected classes. Difference makes us stronger and better - together.
CRM Marketing Specialist in London employer: Uphold
Uphold is an exceptional employer that fosters a dynamic and innovative work environment, perfect for those looking to make a meaningful impact in the fintech space. With a strong emphasis on employee growth, collaboration, and creativity, team members enjoy flexible working conditions, regular social events, and the opportunity to engage with cutting-edge projects in a diverse international team. Join Uphold to be part of a revolutionary company that values transparency and celebrates individual differences.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Marketing Specialist in London
✨Tip Number 1
Familiarise yourself with CRM tools, especially Customer.io, as this is crucial for the role. Consider taking online courses or tutorials to enhance your skills in building and managing campaigns effectively.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to optimise campaigns in the past. Be ready to discuss specific metrics and results during your interview to demonstrate your impact.
✨Tip Number 3
Network with professionals in the fintech and blockchain space. Attend industry events or webinars to connect with potential colleagues and learn more about current trends that could benefit your application.
✨Tip Number 4
Prepare to discuss your experience with A/B testing and campaign optimisation strategies. Think of specific examples where you improved campaign performance and be ready to share these insights during your interview.
We think you need these skills to ace CRM Marketing Specialist in London
Some tips for your application 🫡
Understand the Role:Before applying, make sure you fully understand the responsibilities of a CRM Marketing Specialist at Uphold. Familiarise yourself with their customer communication strategies and the tools they use, such as Customer.io.
Tailor Your CV:Highlight your relevant experience in CRM, lifecycle, or digital marketing. Be specific about your achievements and how they relate to the job description, especially your familiarity with campaign metrics and reporting tools.
Craft a Compelling Cover Letter:Use your cover letter to express your passion for fintech and your understanding of on-chain services. Mention any relevant experience in blockchain or crypto, and explain how you can contribute to Uphold's mission.
Showcase Your Skills:In your application, emphasise your attention to detail, organisational skills, and ability to manage multiple tasks. If you have experience with A/B testing or data analysis, make sure to include that as well.
How to prepare for a job interview at Uphold
✨Know Your CRM Tools
Familiarise yourself with Customer.io and other CRM platforms. Be ready to discuss your experience with these tools, as well as how you've used them to build and optimise campaigns in the past.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with campaign metrics and reporting tools. Highlight specific examples where you monitored performance and derived insights that led to successful campaign adjustments.
✨Demonstrate Collaboration Experience
Since this role involves working with various teams, be prepared to share examples of how you've collaborated with Product, Engineering, or Data teams in previous roles. Emphasise your communication skills and ability to align different stakeholders.
✨Be Ready for A/B Testing Discussions
Understand the principles of A/B testing and be ready to discuss any experiments you've conducted. Share how these tests improved campaign effectiveness and what insights you gained from the results.
