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- Tasks: Create engaging content for SEO and AI search tools to help people manage their finances.
- Company: Join Updraft, a leading app transforming how people handle credit and debt.
- Benefits: Enjoy a competitive salary, private health insurance, life insurance, and generous leave.
- Other info: Dynamic team environment with opportunities for growth in fintech.
- Why this job: Be at the forefront of AI content creation in a rapidly evolving field.
- Qualifications: Recent graduates with strong writing skills and curiosity about AI are encouraged to apply.
The predicted salary is between 28000 - 30000 £ per year.
We're Updraft – the app for smarter credit. Our mission: Credit that lifts you. We help people pay off costly borrowing, spend wisely, and build confidence with money. Over a million people have joined us. We've helped pay off more than £750 million in credit card and overdraft debt. Our members rate us Excellent on Trustpilot. Updraft is for credit-worthy people clearing expensive borrowing or funding a life upgrade. Our members are in their late twenties to early forties, employed, building something. We're not a crisis brand. Writing for audience means respect, not rescue.
How people find financial products is changing. Search engines still matter, but many now ask ChatGPT, Gemini and Claude for recommendations. This role sits in the middle of that shift. You’ll make sure Updraft shows up well wherever people search. That's traditional SEO (blog content, on-page work, technical foundations) alongside GEO: generative engine optimisation. Building content that earns Updraft a place in AI answers.
A recent graduate or equivalent with the right curiosity will do brilliantly here. The field is months old. Nobody has ten years of GEO experience. What matters is that you're inquisitive, can write clearly & succinctly, and you want to learn. You will become the person who understands how LLMs surface information, how AI search tools like ChatGPT, Claude, Gemini, and Google AI Overviews decide what to recommend - and who builds a content engine designed to win in that world.
What you'll do:
- Plan and execute a content calendar around questions people ask when consolidating debt or taking a loan - structured for both human readers and AI citation.
- Create a structured content library on debt consolidation and personal loans.
- Monitor what shows up and where for Updraft across AI search tools. Spot gaps, fix them.
- Maintain a pulse on the competitive landscape and ensure Updraft's mentions continue to grow alongside assessing content positioning reflects market realities.
- Work with credit, product and customer teams to bring real expertise into content. What makes our writing credible is that it reflects what we actually know.
- Support product launches and our social content creation team with insights on topics and trends that complement both GEO and social search.
What you'll bring:
- Real interest in how AI search and LLMs work. You've asked ChatGPT about a product and noticed what it recommends and what it leaves out.
- Strong writing. You explain clearly in 100 words what others take 300 to say.
- Comfort using ChatGPT, Gemini or Claude as part of how you work.
- An organised mind. You'll run a content calendar without being chased.
- Willingness to listen. The best content comes from understanding the product and the people who use it.
- Interest in fintech or helping people with money. Direct experience not needed.
Nice to have:
- A degree in marketing, English, journalism or similar. Any background works if the thinking is there.
- Experience with SEO tools (Ahrefs, SEMrush, Screaming Frog) or analytics (GA4, Search Console).
- A blog, portfolio or writing samples.
- Familiarity with AI Overviews, featured snippets and how LLMs pick sources.
You’ll thrive here if you like figuring out how things work, care about writing that helps people, and want to build expertise in a discipline that barely existed a year ago.
Benefits:
- £28,000 – £30,000 depending on experience
- Private medical and dental insurance
- Life insurance
- Company pension
- 25 days annual leave + UK
Search & AI Content Executive in London employer: Updraft
Contact Detail:
Updraft Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Search & AI Content Executive in London
✨Tip Number 1
Get your networking game on! Connect with folks in the fintech and content creation space. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have a lead or insight that could land you that dream job!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your writing prowess and any projects related to SEO or AI content. If you’ve dabbled with ChatGPT or similar tools, showcase how you’ve used them to create engaging content. This will make you stand out when applying through our website.
✨Tip Number 3
Stay updated on industry trends! Follow blogs, podcasts, and social media accounts that focus on AI, SEO, and fintech. Being knowledgeable about the latest developments will not only help you in interviews but also show your genuine interest in the field.
✨Tip Number 4
Practice makes perfect! Try writing articles or blog posts on topics related to debt consolidation or personal finance. This will not only improve your writing skills but also give you a better understanding of what resonates with readers and AI search tools alike.
We think you need these skills to ace Search & AI Content Executive in London
Some tips for your application 🫡
Show Your Curiosity: We love inquisitive minds! When you're writing your application, let us know how you've explored AI search tools like ChatGPT or Gemini. Share any cool insights you've gained and how they relate to the role.
Keep It Clear and Concise: Strong writing is key for us. Aim to express your thoughts clearly and succinctly. If you can explain complex ideas in fewer words, you're already on the right track. Remember, we appreciate clarity over fluff!
Highlight Relevant Experience: Even if you don’t have direct experience in fintech or SEO, share any relevant projects or coursework. If you've worked on content creation or have a blog, include that! We want to see your passion and skills shine through.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at Updraft
✨Know Your Stuff About AI and Search
Make sure you brush up on how AI search tools like ChatGPT and Gemini work. Understand the basics of generative engine optimisation (GEO) and traditional SEO. This will show that you're genuinely interested in the role and ready to dive into the specifics.
✨Show Off Your Writing Skills
Prepare a few writing samples that demonstrate your ability to convey complex ideas clearly and succinctly. Since strong writing is key for this role, having examples ready will help you stand out and showcase your talent.
✨Be Organised with Your Ideas
Think about how you would manage a content calendar. Bring some ideas to the table about how you’d plan and execute content around debt consolidation or personal loans. This will highlight your organisational skills and proactive mindset.
✨Ask Smart Questions
During the interview, don’t hesitate to ask insightful questions about Updraft’s approach to content and AI. This shows your curiosity and willingness to learn, which are crucial traits for this role. Plus, it’ll give you a better understanding of what they’re looking for.