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For Companies At a Glance
- Tasks: Lead performance marketing across digital channels and connect data with brand-building.
- Company: Updraft, a fintech app revolutionising credit use in the UK.
- Benefits: Competitive salary, private medical insurance, 25 days leave, and hybrid working.
- Why this job: Join a dynamic team and make a real impact on our growth journey.
- Qualifications: 5+ years in performance marketing with strong analytical and creative skills.
- Other info: Exciting opportunity to bridge data science and creative marketing.
The predicted salary is between 60000 - 70000 ÂŁ per year.
Weâre Updraft - the app for smarter credit. Our mission is simple: Credit that lifts you. We help people pay off costly borrowing, spend wisely and build lasting confidence with credit use. As we continue to grow, weâre entering an exciting new phase - bringing Updraft to TV audiences for the first time in 2026.
The Opportunity
Weâre looking for a handsâon, analytical and creative performance marketer who can bridge the worlds of digital data and brand-building. Youâll manage the dayâtoâday performance of our digital media and advance our attribution model to uncover how every touchpoint - from TikTok to Google - drives our growth. This is a role for someone whoâs as comfortable diving into logâlevel data and building attribution frameworks as they are exploring how media exposure shifts brand search, conversion rates and LTV.
What youâll do:
- Own paid performance across Meta, Google, TikTok and emerging channels, with clear CAC, ROAS and LTV accountability.
- Lead the creative pipeline with the Design team: write sharp briefs, plan test matrices, set learning agendas, and manage the flow of assets for alwaysâon and bursts.
- Install creative ops discipline: naming conventions, version control, rapid feedback loops, and asset performance dashboards so the best ideas scale fast.
- Champion experimentation across bidding, audiences and creative formats, shipping structured tests and clear readouts.
- Connect brand to performance: quantify how TV, PR, BVOD, YouTube and other ATL touchpoints lift search, conversion and LTV.
- Advance attribution: partner with data engineering to validate and operationalise our MTA (multiâtouch attribution) model and incrementality tests.
- Report with clarity: surface insights, not just numbers, and recommend next actions to the CGO and leadership.
- Keep us compliant: ensure creative and claims align with FCA guidance for social and paid channels.
What Youâll Bring:
- 5+ years of handsâon performance marketing experience, ideally in B2C fintech, mobile app, or consumer brand environments.
- You have platform mastery across Meta, Google, TikTok. Having managed serious budgets - ideally ÂŁ5m+ - you know how to squeeze every bit of performance out of each channel.
- Strong grasp of incrementality testing, MMM and MTA and how they coexist.
- Deep familiarity with GA4, Heap, MMPs; comfort building reports in MI platforms like QuickSight, Looker, Tableau etc.
- High analytical fluency - Excel/Google Sheets, pivot tables; SQL or Python a plus.
- Creative instincts and curiosity: you understand what drives attention and conversion to UK consumers.
- Calm in complexity - you enjoy big data sets, messy attribution paths, and finding signals in noise.
- Bonus points for experience integrating brand media (TV, BVOD, YouTube, OOH) into digital performance strategy.
Youâll Thrive Here If You:
- Love being the bridge between data science, media buying and creative thinking.
- Are happiest when buried in dashboards and experiments, turning complexity into clarity.
- See yourself as a commercial thinker who can quantify creative impact.
Competitive salary (ÂŁ60â70k depending on experience)
Private medical and dental insurance
25 days annual leave + UK bank holidays
Hybrid working (2 days inâoffice, London)
Financial wellbeing support via Mintago
In Summary
Weâre looking for the rare mix of quantitative analyst and creative marketer - someone who can zoom in on the data, zoom out to the brand, and make both work harder together.
Seniority level: MidâSenior level
Employment type: Fullâtime
Job function: Marketing, Advertising, and Strategy/Planning
Lead Performance Marketing Manager in London employer: Updraft
Contact Detail:
Updraft Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Lead Performance Marketing Manager in London
â¨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and donât be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
â¨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your performance marketing successes. Use real data to demonstrate how youâve driven growth and improved metrics. This will make you stand out when chatting with potential employers.
â¨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to performance marketing. Think about how you can showcase your analytical skills and creative thinking. Remember, itâs all about connecting the dots between data and brand impact!
â¨Tip Number 4
Donât forget to apply through our website! Weâre always on the lookout for talent like yours. Make sure your application reflects your unique blend of creativity and analytical prowess â thatâs what we love to see!
We think you need these skills to ace Lead Performance Marketing Manager in London
Some tips for your application đŤĄ
Show Your Analytical Side: When you're writing your application, make sure to highlight your analytical skills. We want to see how you can dive into data and extract insights that drive performance. Use specific examples from your past experiences to showcase your expertise!
Be Creative with Your Approach: Don't just stick to the usual format! We love creativity, so feel free to express your unique style in your application. Whether it's through a catchy introduction or an engaging layout, show us how you think outside the box.
Connect the Dots: Make sure to connect your experience with the role's requirements. If you've worked on campaigns that bridge digital and brand-building, let us know! We want to see how your background aligns with our mission at Updraft.
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way for us to receive your application and ensures you donât miss out on any important updates. Plus, it shows us you're keen on joining our team!
How to prepare for a job interview at Updraft
â¨Know Your Numbers
As a Lead Performance Marketing Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics like CAC, ROAS, and LTV. Be ready to discuss how you've used these metrics in past roles to drive performance and make data-driven decisions.
â¨Showcase Your Creative Side
This role requires a blend of creativity and analytics. Prepare examples of successful campaigns where youâve led the creative process. Talk about how you collaborated with design teams and the impact of your creative strategies on performance.
â¨Familiarise Yourself with Attribution Models
Understanding multi-touch attribution is crucial for this position. Be prepared to explain your experience with incrementality testing and how you've validated attribution models in previous roles. This will show that you can bridge the gap between data and brand-building.
â¨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills in complex situations. Think of scenarios where you've had to analyse messy data sets or navigate challenging attribution paths. Highlight your approach to turning complexity into clarity, as this is key for the role.