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For Companies At a Glance
- Tasks: Create viral social content, from memes to videos, for platforms like TikTok and Instagram.
- Company: Join Updraft, a dynamic company at the forefront of IT services and consulting.
- Benefits: Enjoy a competitive salary, private health insurance, 25 days leave, and more perks.
- Why this job: Be part of a creative team shaping brand voice and engaging with internet culture.
- Qualifications: 2+ years in social content creation; strong video skills and a passion for trends required.
- Other info: Open to all experience levels; show us your creativity!
The predicted salary is between 45000 - 55000 £ per year.
We're on the hunt for a Social Content Creator who lives and breathes internet culture, knows what's trending before it hits the mainstream, and can turn complex financial topics into viral-worthy, relatable content. This is a hands-on, highly creative role with huge scope: from memes to motion graphics, carousels to short-form video, you'll be helping shape a brand voice that breaks through the noise and builds emotional connection.
What You'll Be Doing
- Content Production: Plan, script, shoot, and edit standout social-first content—mostly short-form video—tailored for TikTok, Instagram Reels, YouTube Shorts, and beyond. You'll be the face and/or voice in many of them, so confidence on camera is a must.
- Platform Strategy: Help define our organic strategy across platforms: what should we post, how often, in what format? You'll test ideas, track performance, and pivot fast based on what resonates.
- Trendspotting: You know what sounds are peaking on TikTok and which memes are exploding on X—and how to make them relevant to our audience. You'll keep us culturally fluent and reactive in real time.
- Campaign Collaboration: Work closely with brand, product marketing, and paid teams to amplify launches, initiatives, and events with fresh, engaging social content that complements broader campaigns.
- Community Interaction: Engage with followers, build relationships, and spark conversation. You'll help humanize the brand and turn comments into connections.
Requirements
- We'll consider applications from all experience levels - show us how damn creative you are, and your ability to create great video.
- 2+ years of experience in social content creation (agency or in-house).
- Deep understanding of what works on each social platform—and how to adapt tone and format.
- Strong video production and editing skills (you know your CapCut from your Final Cut or others).
- Experience being on camera and comfortable presenting with charisma and clarity.
- Obsessed with internet culture, creators, memes, and storytelling.
- Ability to juggle multiple ideas and test rapidly with limited direction.
- Bonus if you've worked in finance, tech, or for a brand with a strong social identity.
Benefits
- Salary: £45,000-55,000 depending on experience.
- Private medical and dental insurance.
- Workplace Nursery Scheme.
- 25 days of annual leave + UK public holidays.
- Financial health and discounts via Mintago.
- OpenAI subscription covered.
Lead Social Content Creator employer: Updraft
Contact Detail:
Updraft Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Social Content Creator
✨Tip Number 1
Stay ahead of the curve by immersing yourself in current internet trends and culture. Follow popular creators on platforms like TikTok and Instagram to see what content resonates with audiences, and think about how you can adapt those ideas to fit the financial topics you'll be working with.
✨Tip Number 2
Showcase your personality! Since you'll be the face or voice of the content, practice presenting with confidence and charisma. Record yourself creating short videos and review them to improve your on-camera presence before applying.
✨Tip Number 3
Engage with potential followers and communities related to finance and social media. Start conversations, ask for feedback on your content, and build relationships that could help you understand what your audience wants to see.
✨Tip Number 4
Familiarise yourself with various video editing tools and techniques. Whether it's CapCut or Final Cut, having a strong command of these tools will not only enhance your portfolio but also demonstrate your technical skills during the interview process.
We think you need these skills to ace Lead Social Content Creator
Some tips for your application 🫡
Showcase Your Creativity: In your application, highlight your creative projects. Include links to your portfolio or social media accounts where you've showcased your content creation skills, especially in video production.
Tailor Your CV: Make sure your CV reflects your experience in social content creation. Emphasise any roles where you’ve produced engaging content for platforms like TikTok, Instagram, or YouTube, and mention specific metrics that demonstrate your success.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your experience but also conveys your passion for internet culture and storytelling. Mention specific trends or campaigns you admire and how you would approach similar projects for the company.
Prepare for Video Submission: Since this role involves being on camera, consider including a short video introduction as part of your application. This will showcase your charisma and comfort in front of the camera, which is crucial for the position.
How to prepare for a job interview at Updraft
✨Show Your Creative Side
As a Lead Social Content Creator, creativity is key. Prepare to showcase your portfolio with examples of your best work, especially short-form videos and engaging social content. Highlight how you've turned complex topics into relatable material.
✨Know the Trends
Stay updated on the latest trends in internet culture and social media. Be ready to discuss current viral content and how you would adapt these trends for the company's audience. This shows your cultural fluency and ability to pivot quickly.
✨Demonstrate Video Skills
Since video production is a major part of the role, be prepared to talk about your editing skills and the tools you use. If possible, bring along a short clip that you’ve created to demonstrate your technical abilities and style.
✨Engage with Confidence
You'll likely be the face or voice of the content, so confidence on camera is essential. Practice speaking clearly and charismatically about your ideas. Consider doing a mock presentation to get comfortable before the interview.
