About Updraft
We’re Updraft - the app for smarter credit. Our mission is simple: Credit that lifts you. We help people pay off costly borrowing, spend wisely and build lasting confidence with credit use. As we continue to grow, we’re entering an exciting new phase - bringing Updraft to TV audiences for the first time in 2026.
The Opportunity
We’re looking for a hands-on, analytical and creative performance marketer who can bridge the worlds of digital data and brand-building.
You’ll manage the day-to-day performance of our digital media and advance our attribution model to uncover how every touchpoint - from TikTok to Google - drives our growth.
This is a role for someone who’s as comfortable diving into log-level data and building attribution frameworks as they are exploring how media exposure shifts brand search, conversion rates and LTV.
What you’ll do
- Own paid performance across Meta, Google, TikTok and emerging channels, with clear CAC, ROAS and LTV accountability.
- Lead the creative pipeline with the Design team: write sharp briefs, plan test matrices, set learning agendas, and manage the flow of assets for always-on and bursts.
- Install creative ops discipline: naming conventions, version control, rapid feedback loops, and asset performance dashboards so the best ideas scale fast.
- Champion experimentation across bidding, audiences and creative formats, shipping structured tests and clear readouts.
- Connect brand to performance: quantify how TV, PR, BVOD, YouTube and other ATL touchpoints lift search, conversion and LTV.
- Advance attribution: partner with data engineering to validate and operationalise our MTA (multi-touch attribution) model and incrementality tests.
- Report with clarity: surface insights, not just numbers, and recommend next actions to the CGO and leadership.
- Keep us compliant: ensure creative and claims align with FCA guidance for social and paid channels.
What You’ll Bring
- 5+ years of hands-on performance marketing experience, ideally in B2C fintech, mobile app, or consumer brand environments.
- You have platform mastery across Meta, Google, TikTok. Having managed serious budgets - ideally £5m+ - you know how to squeeze every bit of performance out of each channel.
- Strong grasp of incrementality testing, MMM and MTA and how they coexist.
- Deep familiarity with GA4, Heap, MMPs; comfort building reports in MI platforms like QuickSight, Looker, Tableau etc. High analytical fluency - Excel/Google Sheets, pivot tables; SQL or Python a plus.
- Creative instincts and curiosity: you understand what drives attention and conversion to UK consumers.
- Calm in complexity - you enjoy big data sets, messy attribution paths, and finding signals in noise.
- Bonus points for experience integrating brand media (TV, BVOD, YouTube, OOH) into digital performance strategy.
You’ll Thrive Here If You
- Love being the bridge between data science, media buying and creative thinking.
- Are happiest when buried in dashboards and experiments, turning complexity into clarity.
- See yourself as a commercial thinker who can quantify creative impact.
Benefits
- Competitive salary (£60–70k depending on experience)
- Private medical and dental insurance
- 25 days annual leave + UK bank holidays
- Hybrid working (2 days in-office, London)
- Financial wellbeing support via Mintago
In Summary
We’re looking for the rare mix of quantitative analyst and creative marketer - someone who can zoom in on the data, zoom out to the brand, and make both work harder together.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Performance Marketing Manager in Cheltenham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Updraft and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Updraft are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Updraft on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Updraft. Bring your business cards and be prepared to chat about how you can contribute!
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Updraft. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Updraft:Show us that you’ve done your homework! In your application, briefly mention what you admire about Updraft’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Updraft
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Updraft will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Updraft, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
