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- Tasks: Create engaging content for AI search tools and manage a dynamic content calendar.
- Company: Join Updraft, a leading app transforming how people manage credit and finances.
- Benefits: Enjoy a competitive salary, private medical insurance, and 25 days annual leave.
- Other info: Hybrid working environment with excellent growth opportunities in a rapidly evolving field.
- Why this job: Be at the forefront of AI content creation and help people improve their financial lives.
- Qualifications: Curiosity about AI, strong writing skills, and a passion for fintech are essential.
The predicted salary is between 28000 - 30000 £ per year.
We're Updraft – the app for smarter credit. Our mission: Credit that lifts you. We help people pay off costly borrowing, spend wisely, and build confidence with money. Over a million people have joined us. We've helped pay off more than £750 million in credit card and overdraft debt. Our members rate us Excellent on Trustpilot. Updraft is for credit-worthy people clearing expensive borrowing or funding a life upgrade. Our members are in their late twenties to early forties, employed, building something. We're not a crisis brand. Writing for audience means respect, not rescue.
How people find financial products is changing. Search engines still matter, but many now ask ChatGPT, Gemini and Claude for recommendations. This role sits in the middle of that shift. You’ll make sure Updraft shows up well wherever people search. That's traditional SEO (blog content, on-page work, technical foundations) alongside GEO: generative engine optimisation. Building content that earns Updraft a place in AI answers.
A recent graduate or equivalent with the right curiosity will do brilliantly here. The field is months old. Nobody has ten years of GEO experience. What matters is that you're inquisitive, can write clearly & succinctly, and you want to learn. You will become the person who understands how LLMs surface information, how AI search tools like ChatGPT, Claude, Gemini, and Google AI Overviews decide what to recommend - and who builds a content engine designed to win in that world.
What you'll do:
- Plan and execute a content calendar around questions people ask when consolidating debt or taking a loan - structured for both human readers and AI citation.
- Create a structured content library on debt consolidation and personal loans.
- Monitor what shows up and where for Updraft across AI search tools. Spot gaps, fix them.
- Maintain a pulse on the competitive landscape and ensure Updraft's mentions continue to grow alongside assessing content positioning reflects market realities.
- Work with credit, product and customer teams to bring real expertise into content.
- Support product launches and our social content creation team with insights on topics and trends that complement both GEO and social search.
What you'll bring:
- Real interest in how AI search and LLMs work. You've asked ChatGPT about a product and noticed what it recommends and what it leaves out.
- Strong writing. You explain clearly in 100 words what others take 300 to say.
- Comfort using ChatGPT, Gemini or Claude as part of how you work.
- An organised mind. You'll run a content calendar without being chased.
- Willingness to listen. The best content comes from understanding the product and the people who use it.
- Interest in fintech or helping people with money. Direct experience not needed.
Nice to have:
- A degree in marketing, English, journalism or similar. Any background works if the thinking is there.
- Experience with SEO tools (Ahrefs, SEMrush, Screaming Frog) or analytics (GA4, Search Console).
- A blog, portfolio or writing samples.
- Familiarity with AI Overviews, featured snippets and how LLMs pick sources.
You’ll thrive here if you like figuring out how things work, care about writing that helps people, and want to build expertise in a discipline that barely existed a year ago.
Benefits:
- £28,000 – £30,000 depending on experience
- Private medical and dental insurance
- Life insurance
- Company pension
- 25 days annual leave + UK bank holidays
- Hybrid working – London
- Financial wellbeing support via Mintago
Search & AI Content Executive employer: updraft.com
Contact Detail:
updraft.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Search & AI Content Executive
✨Tip Number 1
Get your networking game on! Connect with folks in the fintech and content creation space. Attend events, join online forums, or even hit up LinkedIn. The more people you know, the better your chances of landing that dream role at Updraft.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your writing prowess and any projects related to SEO or AI content. This is your chance to demonstrate how you can make Updraft shine in search results.
✨Tip Number 3
Stay curious! Keep up with the latest trends in AI and search engines. Follow industry leaders on social media and read up on new tools. This will not only help you in interviews but also show Updraft that you're genuinely interested in the field.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Updraft team and making a difference in the world of credit.
We think you need these skills to ace Search & AI Content Executive
Some tips for your application 🫡
Show Your Curiosity: We want to see your inquisitive side! In your application, share examples of how you've explored AI search tools or asked questions that led you to discover something new. This role is all about curiosity, so let it shine through!
Keep It Clear and Concise: Strong writing is key for us. When crafting your application, aim to explain your thoughts clearly in fewer words. If you can say it in 100 words instead of 300, you're already on the right track!
Highlight Relevant Experience: Even if you don't have direct experience in fintech or SEO, we want to know about any related skills or projects. Whether it's a blog, coursework, or personal projects, show us how your background aligns with what we're looking for.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come in through our own channels!
How to prepare for a job interview at updraft.com
✨Know Your Stuff About AI and SEO
Before the interview, brush up on your knowledge of AI search tools and SEO practices. Understand how generative engine optimisation works and be ready to discuss how you can apply this knowledge to help Updraft stand out in search results.
✨Show Off Your Writing Skills
Prepare a few writing samples that demonstrate your ability to convey complex ideas clearly and succinctly. This role values strong writing, so be ready to showcase how you can explain topics in a way that resonates with both human readers and AI.
✨Be Curious and Ask Questions
During the interview, don’t hesitate to ask questions about Updraft’s approach to content creation and AI. Show your inquisitive nature by discussing what you've learned about LLMs and how they influence search results. This will highlight your genuine interest in the role.
✨Demonstrate Organisational Skills
Since you'll be managing a content calendar, come prepared to discuss how you stay organised and prioritise tasks. Share examples from your past experiences where you successfully managed multiple projects or deadlines without needing constant reminders.