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- Tasks: Create engaging content for SEO and AI search tools to help people manage their finances.
- Company: Join Updraft, a leading app transforming how people handle credit and money.
- Benefits: Enjoy a competitive salary, private health insurance, life insurance, and 25 days holiday.
- Other info: Flexible hybrid working environment with opportunities for personal and professional growth.
- Why this job: Be at the forefront of AI content creation in a rapidly evolving field.
- Qualifications: Recent graduates with strong writing skills and curiosity about AI are encouraged to apply.
The predicted salary is between 28000 - 30000 £ per year.
We're Updraft – the app for smarter credit. Our mission: Credit that lifts you. We help people pay off costly borrowing, spend wisely, and build confidence with money. Over a million people have joined us. We've helped pay off more than £750 million in credit card and overdraft debt. Our members rate us Excellent on Trustpilot. Updraft is for credit-worthy people clearing expensive borrowing or funding a life upgrade. Our members are in their late twenties to early forties, employed, building something. We're not a crisis brand. Writing for audience means respect, not rescue.
How people find financial products is changing. Search engines still matter, but many now ask ChatGPT, Gemini and Claude for recommendations. This role sits in the middle of that shift. You'll make sure Updraft shows up well wherever people search. That's traditional SEO (blog content, on-page work, technical foundations) alongside GEO: generative engine optimisation. Building content that earns Updraft a place in AI answers.
A recent graduate or equivalent with the right curiosity will do brilliantly here. The field is months old. Nobody has ten years of GEO experience. What matters is that you're inquisitive, can write clearly & succinctly, and you want to learn. You will become the person who understands how LLMs surface information, how AI search tools like ChatGPT, Claude, Gemini, and Google AI Overviews decide what to recommend - and who builds a content engine designed to win in that world.
What you'll do:
- Plan and execute a content calendar around questions people ask when consolidating debt or taking a loan - structured for both human readers and AI citation.
- Create a structured content library on debt consolidation and personal loans.
- Monitor what shows up and where for Updraft across AI search tools. Spot gaps, fix them.
- Maintain a pulse on the competitive landscape and ensure Updraft's mentions continue to grow alongside assessing content positioning reflects market realities.
- Work with credit, product and customer teams to bring real expertise into content. What makes our writing credible is that it reflects what we actually know.
- Support product launches and our social content creation team with insights on topics and trends that complement both GEO and social search.
What you'll bring:
- Real interest in how AI search and LLMs work. You've asked ChatGPT about a product and noticed what it recommends and what it leaves out.
- Strong writing. You explain clearly in 100 words what others take 300 to say.
- Comfort using ChatGPT, Gemini or Claude as part of how you work.
- An organised mind. You'll run a content calendar without being chased.
- Willingness to listen. The best content comes from understanding the product and the people who use it.
- Interest in fintech or helping people with money. Direct experience not needed.
Nice to have:
- A degree in marketing, English, journalism or similar. Any background works if the thinking is there.
- Experience with SEO tools (Ahrefs, SEMrush, Screaming Frog) or analytics (GA4, Search Console).
- A blog, portfolio or writing samples.
- Familiarity with AI Overviews, featured snippets and how LLMs pick sources.
You’ll thrive here if you like figuring out how things work, care about writing that helps people, and want to build expertise in a discipline that barely existed a year ago.
Benefits:
- £28,000 – £30,000 depending on experience
- Private medical and dental insurance
- Life insurance
- Company pension
- 25 days annual leave + UK bank holidays
- Hybrid working – London
- Financial wellbeing support via Mintago
Search & AI Content Executive in London employer: updraft.com
Contact Detail:
updraft.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Search & AI Content Executive in London
✨Tip Number 1
Get your networking game on! Connect with folks in the fintech and content creation space. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your writing prowess and any projects related to SEO or AI content. We want to see how you can make complex topics easy to understand. A well-organised portfolio can really set you apart from the crowd.
✨Tip Number 3
Stay updated on trends! Follow industry news about AI search tools and content strategies. We’re in a fast-paced field, and being in the know will help you stand out. Plus, it’ll give you great talking points during interviews!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and take the initiative. Don’t miss out on the chance to join us at Updraft!
We think you need these skills to ace Search & AI Content Executive in London
Some tips for your application 🫡
Show Your Curiosity: We love inquisitive minds! In your application, let us know how you've explored AI search tools like ChatGPT or Gemini. Share any cool insights you've gained about how they work and what makes them tick.
Keep It Clear and Concise: Strong writing is key for this role. Make sure your application showcases your ability to explain complex ideas in a straightforward way. Aim for clarity and brevity – if you can say it in 100 words instead of 300, do it!
Highlight Relevant Experience: Even if you don’t have direct experience in fintech or SEO, we want to see what you’ve done that relates to the role. Whether it's a blog, portfolio, or any writing samples, show us how your background can contribute to our mission.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Updraft. We can’t wait to hear from you!
How to prepare for a job interview at updraft.com
✨Know Your Stuff About AI and Search
Make sure you brush up on how AI search tools like ChatGPT and Google AI work. Understand the basics of generative engine optimisation (GEO) and traditional SEO. This will show that you're genuinely interested in the role and ready to dive into the evolving landscape of content creation.
✨Show Off Your Writing Skills
Prepare a few writing samples that demonstrate your ability to convey complex ideas clearly and succinctly. Since strong writing is key for this role, having examples ready will help you stand out. Think about how you can explain financial concepts in a way that's easy to understand.
✨Be Organised and Ready to Discuss Your Ideas
Since you'll be managing a content calendar, come prepared with ideas on how you would structure it. Think about the types of questions people ask when consolidating debt or taking loans. Showing that you can plan and execute content effectively will impress the interviewers.
✨Demonstrate Your Curiosity
During the interview, express your eagerness to learn about the fintech industry and how AI impacts it. Share any experiences you've had with AI tools or how you've used them in your research. This will highlight your inquisitive nature, which is crucial for success in this role.