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- Tasks: Lead social media strategy and execution for London's top pub company.
- Company: Join Urban Pubs & Bars, London's fastest-growing hospitality brand.
- Benefits: Enjoy a vibrant work culture, competitive pay, and growth opportunities.
- Other info: Be part of a winning team that values passion, improvement, and enjoyment.
- Why this job: Shape impactful social campaigns in a fun, dynamic environment.
- Qualifications: Experience in social media strategy and paid media expertise required.
The predicted salary is between 35000 - 45000 ÂŁ per year.
Welcome to London's biggest independent pub company. Urban Pubs & Bars was founded in 2014 and has since expanded to an estate of over 52 pubs, bars and restaurants across London. Our ethos focuses on acquiring the best sites in the right locations and recruiting exceptional talent who are as passionate about food and drink as we are.
This role represents a unique opportunity to help shape the social strategy at the UK's fastest growing hospitality company. We are looking for a social and paid media expert with a passion for the London hospitality scene, obsessed with delivering impactful social media campaigns. This is a strategy and execution role NOT a content creator role.
The Social Strategist will lead the strategic direction, execution, and optimisation of organic and paid social activity across the pubs and bars portfolio, while supporting sites in delivering highâquality, consistent, onâbrand organic social content. This role blends handsâon paid media expertise with strategic oversight.
Responsibilities:- Own the strategy, scheduling and execution of social media for up to 20 centrally managed channels.
- Lead paid social strategy across the portfolio, identifying where paid support can drive the greatest impact and deliver strong ROI.
- Support and guide site teams running their own social channels.
- Lead the introduction of TikTok across the business.
- Develop and manage influencer activity aligned to brand needs and campaign objectives.
- Work closely with marketing, sales, creative and site teams to ensure a holistic approach and cohesive delivery of the marketing strategy.
- Demonstrable improvements in key social metrics such as: followers, engagement, click through, conversion.
You will have excellent critical thinking skills, attention to detail, strong planning and organisation ability. You will also be selfâdriven and have a canâdo attitude.
Social Media Manager in Westminster employer: UPB Head Office
Contact Detail:
UPB Head Office Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Social Media Manager in Westminster
â¨Tip Number 1
Network like a pro! Get out there and connect with people in the hospitality scene. Attend events, join relevant groups on social media, and donât be shy to reach out to industry professionals. You never know who might have the inside scoop on job openings!
â¨Tip Number 2
Show off your skills! Create a portfolio that highlights your best social media campaigns and strategies. Use real data to showcase your impact. This will not only impress potential employers but also give them a taste of what you can bring to their team.
â¨Tip Number 3
Be proactive! Donât just wait for job postings to pop up. Reach out directly to Urban Pubs & Bars through our website. Express your interest in the Social Media Manager role and share how you can contribute to their success. A little initiative goes a long way!
â¨Tip Number 4
Stay updated on trends! Follow the latest social media trends and tools, especially in the hospitality sector. Being knowledgeable about what's hot right now will help you stand out in interviews and show that you're ready to hit the ground running.
We think you need these skills to ace Social Media Manager in Westminster
Some tips for your application đŤĄ
Show Your Passion: When you're writing your application, let your love for the London hospitality scene shine through. We want to see that you're not just looking for a job, but that you're genuinely excited about being part of our vibrant community.
Tailor Your Strategy: Make sure to align your experience with our social media strategy needs. Highlight any past successes in managing social media campaigns and how youâve driven ROI. Weâre all about being better, so show us how you can contribute to that!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and make sure your key achievements stand out. Remember, we want to know how you can help us be winners in the industry!
Apply Through Our Website: Donât forget to submit your application through our website! Itâs the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows youâre serious about joining our team!
How to prepare for a job interview at UPB Head Office
â¨Know Your Social Media Inside Out
Before the interview, make sure youâre well-versed in the latest trends and best practices for social media, especially in the hospitality sector. Familiarise yourself with Urban Pubs & Bars' current social media presence and think about how you could enhance it.
â¨Showcase Your Strategic Mindset
Prepare to discuss your approach to developing a social media strategy. Be ready to share examples of past campaigns you've led, focusing on how you measured ROI and optimised performance. This role is all about strategy, so demonstrate your ability to think critically and strategically.
â¨Bring Data to the Table
Since this position requires an ROI mindset, come prepared with data from your previous roles. Highlight specific metrics that showcase your success in driving engagement and conversions through social media campaigns. Numbers speak volumes!
â¨Embrace the Company Values
Urban Pubs & Bars values passion, commitment, and fun. During the interview, reflect these values in your responses. Share stories that illustrate your dedication to excellence and your ability to work collaboratively while enjoying the process.