At a Glance
- Tasks: Lead sales and brand growth for Bat & Ball, driving revenue and customer engagement.
- Company: Join London's biggest independent pub company with a vibrant culture.
- Benefits: Competitive salary, fun work environment, and opportunities for career advancement.
- Other info: Dynamic role with opportunities to innovate and grow within a fast-paced environment.
- Why this job: Be part of an award-winning team and make a real impact in the hospitality industry.
- Qualifications: 5+ years in hospitality sales, strong communication skills, and a passion for events.
The predicted salary is between 40000 - 50000 £ per year.
Welcome to London's biggest independent pub company! Urban Pubs & Bars was founded in 2014 and has since expanded to an estate of over 67 pubs, bars and restaurants across London. In 2018, Urban Pubs & Bars was ranked number 28 in the Sunday Times Virgin Atlantic Fast Track 100 list, recognising Britain's private companies with the fastest-growing sales. We were then nominated for 2 Publican Awards in 2020, winning the award for ‘Best Managed Pub Company - 2-50 sites’ on the night. In 2021, Urban was awarded 'Best Food-led Pub Company 2021' at the R200 awards, and Urban once again won ‘Best Managed Pub Company - 2-50 sites’ in 2023.
As Senior Sales & Brand Manager for Bat & Ball, you will lead the commercial performance and growth of the brand, driving revenue, brand awareness and customer engagement across multiple venues. Working closely with the Director of Sales, you will develop and deliver the sales strategy, lead and develop a team of Sales Managers, and identify new opportunities to increase pre-booked revenue and strengthen the brand's market position. The role may include some weekend/evening work.
Main Objectives and Duties
- Live the Culture: Protect and positively promote the culture of UPB.
- Ensure all business activity sits within the framework of the companies' values.
- Always demonstrate a genuine belief and pride in UPB and act as an inspiration to others by ensuring a positive working environment that encourages team spirit, awareness, and interaction between departments and sites.
Role & Responsibilities
- Work with Operations and the wider Sales Team to develop and implement the commercial strategy for Bat & Ball.
- Identify new sales opportunities, revenue streams and partnership initiatives that strengthen the brand's market position.
- Proactively identify, target and win new corporate clients to drive long-term revenue growth across the Bat & Ball estate.
- Build, maintain and grow a comprehensive corporate client database, creating opportunities for repeat business and strategic account development.
- Develop relationships with key businesses, agencies and event bookers to position Bat & Ball as a preferred venue partner.
- Drive private hire, Christmas, summer party and full venue takeover sales, maximising high-value booking opportunities across the brand.
- Create tailored sales plans for key corporate accounts, focusing on increasing booking frequency, spend and venue utilisation.
- Analyse market trends, competitor activity and customer behaviour to inform future business decisions.
- Lead the annual sports calendar strategy, ensuring key sporting moments are maximised through targeted sales and marketing plans.
- Develop booking and event strategies around major sporting fixtures to drive spend per head, pre-booked revenue and guest engagement.
- Position Bat & Ball as a leading destination for live sport, increasing awareness across both corporate and consumer audiences.
- Support acquisition and new opening projects, including pre-opening sales plans, launch strategies and integration into the wider Bat & Ball brand.
- Represent Bat & Ball at relevant industry networking events, exhibitions, sports, corporate and hospitality events.
- Develop relationships with key corporate clients, event organisers, sports partners and community stakeholders.
- Report on and regularly review performance, identifying opportunities to improve revenue, conversion and customer retention.
- Champion new ideas that improve commercial performance and strengthen the Bat & Ball brand.
- Act as the guardian of the Bat & Ball brand, ensuring consistency across all customer touchpoints.
- Identify opportunities to improve the customer experience and increase booking conversion through digital channels.
- Manage and optimise third-party booking, event and venue listing platforms to maximise visibility, lead generation and conversion.
- Oversee the brand's online presence, ensuring website content, venue listings and digital channels accurately reflect the Bat & Ball proposition.
- Collaborate on activations and campaigns that drive brand awareness, engagement and pre-booked sales.
- Ensure all sales and marketing activity is aligned to commercial objectives and key trading periods.
KPIs
- Deliver agreed annual pre-booked revenue and profit targets across the Bat & Ball estate.
- Achieve team enquiry-to-booking conversion targets and drive year-on-year growth in booking value.
- Increase brand awareness, lead generation and pre-booked sales through strategic partnerships, marketing initiatives and networking activity.
- Develop and retain a high-performing sales team through coaching, training and performance management.
- Successfully execute annual sports calendar campaigns, delivering growth in spend per head, event bookings and venue utilisation during key sporting moments.
- Build strong working relationships with venue teams, suppliers, marketing colleagues and external partners to ensure successful event delivery.
Experience Required
- Minimum 5 years' experience in hospitality sales, events or business development.
- Working knowledge of Microsoft Office suite; Word, Excel, PowerPoint.
- Experience creating and implementing sales strategies across multiple revenue streams.
- Experience working with a CRM and/or booking system (ideally Access Collins).
- Strong commercial awareness with the ability to identify new business opportunities.
- Excellent communication, presentation and organisational skills.
- Multi-site hospitality experience preferred.
- Experience within competitive socialising, experiential hospitality or premium leisure brands desirable.
This Job Description is a guideline only and is not exhaustive. You may be required to perform other duties which are not expressly listed but are in keeping with the general purpose of your job role and we reserve the right to make changes to this job description as appropriate.
Sales Manager in London employer: UPB Head Office
Urban Pubs and Bars is an award-winning employer that fosters a vibrant and supportive work culture in the heart of London. With a commitment to employee growth through comprehensive training and development, as well as a range of benefits including generous discounts, flexible working conditions, and a family-like atmosphere, we ensure our Maintenance Technicians feel valued and empowered. Join us to be part of a dynamic team that celebrates success and prioritises your well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Manager in London
✨Get a Taste of the Scene
Try visiting local eateries and asking if they have any full-time positions available. Many hospitality jobs aren’t advertised online, so popping in for a chat can give you an edge and show your enthusiasm!
✨Network at Food Festivals
Food festivals and culinary events are buzzing with industry connections. Attend these to meet restaurateurs and other food service pros; you never know who might be looking for their next star employee!
✨Show Off Your Skills
Create a short video showcasing your cooking or customer service flair. Post it on social media or even send it directly to places you want to work at, like UPB Head Office. It’s a fun way to stand out and demonstrate what you bring to the table!
✨Reach Out Directly to UPB Head Office
Don't be shy about reaching out to UPB Head Office directly through their website. Express your interest in available roles and attach your CV, showing your genuine eagerness to be part of their team. Personal touches can go a long way!
We think you need these skills to ace Sales Manager in London
Some tips for your application 🫡
Show Off Your Service Experience:In the hospitality-food-service world, your experience is key! Make sure to highlight any previous roles you've had in restaurants, cafes, or catering. We want to see your customer service skills shine, so include specific examples where you went above and beyond for clients.
Certificates Matter:If you’ve got any relevant certifications, like food safety or bartender training, flaunt them! They can really set you apart from the crowd and show us your dedication to the industry. Just make sure to mention them clearly in your CV or cover letter!
Craft a Genuine Cover Letter:Take the time to write a personal cover letter that reflects your passion for hospitality. Share why you’re excited about UPB Head Office and how your skills can contribute to our team's success. We're after that genuine connection!
Highlight Your Team Spirit:In full-time roles, teamwork is everything! Emphasise your ability to work collaboratively in busy environments. Mention any experiences where you’ve effectively collaborated with colleagues or managed conflicts — it's just as important as your technical skills!
How to prepare for a job interview at UPB Head Office
✨Show Your People Skills
In hospitality, customer service is everything! Be ready to showcase examples of how you've engaged with customers positively. Maybe you turned a tough situation around or went that extra mile for a guest—let’s hear those stories!
✨Know Your Menu Inside Out
Expect some technical questions about food and drink, especially if you're applying for a kitchen or service role. Brush up on the menu items, including ingredients and any potential allergens. If you’ve got any favourite dishes or cocktails, have a little something prepared to discuss, too!
✨Demonstrate Your Team Spirit
Hospitality thrives on teamwork, so think of examples where you've worked well with others in a fast-paced environment. Be prepared to discuss what makes a great team member and how you contribute to a positive working vibe. They’re looking for that 'good fit!'
✨Get Ready for a Practical Test
In full-time food service roles, don’t be surprised if they want to see your skills in action. Whether it's serving a table or prepping a dish, be mentally prepared for a practical test during the interview. Practice makes perfect—a little dry run with friends could give you the edge!
