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- Tasks: Lead social media strategy and execution for London's top pubs and bars.
- Company: Join Urban Pubs & Bars, London's fastest-growing hospitality company.
- Benefits: Enjoy a vibrant work culture, competitive pay, and opportunities for growth.
- Other info: Be part of a winning team that values passion, improvement, and enjoyment.
- Why this job: Shape impactful social campaigns in a fun, dynamic environment.
- Qualifications: Experience in social media strategy and paid media expertise required.
The predicted salary is between 35000 - 45000 £ per year.
Welcome to London's biggest independent pub company. Urban Pubs & Bars was founded in 2014 and has since expanded to an estate of over 52 pubs, bars and restaurants across London. Our ethos focuses on acquiring the best sites in the right locations and recruiting exceptional talent who are as passionate about food and drink as we are.
This role represents a unique opportunity to help shape the social strategy at the UK’s fastest growing hospitality company. We are looking for a social and paid media expert with a passion for the London hospitality scene, obsessed with delivering impactful social media campaigns. This is a strategy and execution role NOT a content creator role.
The Social Strategist will lead the strategic direction, execution, and optimisation of organic and paid social activity across the pubs and bars portfolio, while supporting sites in delivering high-quality, consistent, on-brand organic social content. This role blends hands-on paid media expertise with strategic oversight - ensuring that brand-wide campaigns, site-level channels, and influencer activity all align to our social strategy and deliver measurable results.
ROLE SPECIFIC RESPONSIBILITIES
- Social Media Strategy: Own the strategy, scheduling and execution of social media for up to 20 centrally managed channels – focused on our new openings and refurbs and pubs and bars in Zone 1. Using Sprout, you will schedule and post for all centrally owned sites. Translate the strategy into content briefs for an agile pod of creators to generate high quality dynamic and static content.
- Paid Media Strategy: Lead paid social strategy across the portfolio, identifying where paid support can drive the greatest impact and deliver strong ROI. Plan, build and optimise paid campaigns (primarily Meta; also TikTok and emerging platforms). Use data and insight to drive continuous optimisation. Manage the paid media budget, ensuring spend is effective, efficient and aligned to priorities.
- Organic social media support for sites: Support and guide site teams running their own social channels. Provide toolkits, templates and content guidance to ensure brand consistency. Monitor site performance and coach teams on improving content, engagement and growth.
- TikTok rollout: Lead the introduction of TikTok across the business, starting with a trial group of priority sites to refine approach and learnings. Develop best-practice guidance and support teams in adopting the platform.
- Influencer activity: Develop and manage influencer activity aligned to brand needs and campaign objectives. Track performance and ensure influencer output delivers against objectives.
- Stakeholder collaboration & reporting: Work closely with marketing, sales, creative and site teams to ensure a holistic approach and cohesive delivery of the marketing strategy. Deliver monthly reporting across all activity – paid media, site performance and influencer campaigns – highlighting insights and recommended actions.
KPI’s: Demonstrable improvements in key social metrics such as: followers, engagement, click through, conversion.
Communication: Clear weekly progress updates to the Head of Digital. You will have excellent critical thinking skills, attention to detail, strong planning and organisation ability. You will also be self-driven and have a can-do attitude.
Social Media Manager in City of Westminster employer: UPB Head Office
Contact Detail:
UPB Head Office Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager in City of Westminster
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best social media campaigns and strategies. Use real metrics to demonstrate your impact. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Urban Pubs & Bars, and express your interest. A well-crafted email can go a long way in making a memorable impression.
✨Tip Number 4
Keep it fun and engaging! When you get the chance to interview, let your personality shine through. Show your passion for the hospitality scene and how you can contribute to creating brilliant experiences for guests. Remember, they want someone who fits their vibe!
We think you need these skills to ace Social Media Manager in City of Westminster
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your love for the London hospitality scene shine through. We want to see that you're not just looking for a job, but that you're genuinely excited about being part of our vibrant community.
Tailor Your Strategy: Make sure to align your experience with our social media strategy needs. Highlight any past successes in managing social campaigns and how you’ve driven ROI. We’re all about results, so show us how you can bring that mindset to our team!
Be Authentic: We value personality and fun, so don’t be afraid to let your unique voice come through in your application. Share your ideas on how you’d approach our social media channels and what makes you stand out as a candidate.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to see your application in the right context and ensures you get all the latest updates about the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at UPB Head Office
✨Know Your Social Media Inside Out
Before the interview, make sure you’re well-versed in the latest trends and best practices for social media, especially in the hospitality sector. Familiarise yourself with Urban Pubs & Bars' current social media presence and think about how you can enhance it. Bring specific examples of successful campaigns you've managed or admired.
✨Showcase Your Strategic Mindset
This role is all about strategy, so be prepared to discuss your approach to developing and executing social media strategies. Think about how you would align campaigns with business goals and demonstrate your ROI mindset. Have a few ideas ready that could elevate their social media game.
✨Be Ready to Discuss Data and Analytics
Since the role involves reporting on performance metrics, brush up on your data analysis skills. Be ready to talk about how you’ve used data to inform decisions in past roles. Prepare to discuss specific tools you’ve used for tracking social media performance and how you’ve optimised campaigns based on insights.
✨Embrace Their Values
Urban Pubs & Bars values passion, commitment, and fun. During the interview, reflect these values in your responses. Share stories that highlight your dedication to your work and your ability to create enjoyable experiences for both customers and colleagues. Show them you’re not just a fit for the role, but also for their company culture.