General Sales Manager

Stratford Subaru is looking for a General Sales Manager! The General Sales Manager will focus on overseeing the Variable Operations Department and lead the store's Sales growth strategy for 2026 and beyond. As a leader, they are responsible for budgeting, structuring, supervising, and training employees. They are responsible for ensuring the profitability of the department, supporting vehicle sales, and championing customer loyalty and satisfaction. The ideal candidate will have exceptional knowledge of the auto industry and have demonstrated success in their previous roles.

Key Areas of Responsibility Include:

• Leading Variable Operations (new & used)
• Driving 2026 Variable budget and KPI performance
• Building, developing, and leading the sales team
• Recruiting and retaining top talent
• Strengthening CRM/process accountability and execution
• Collaborating with F&I and Fixed Ops to maximize overall performance
• Maintaining a hands-on leadership approach and strong store culture
• Providing support during the sales process, including supporting customer issues, and requests and finding out-of-the-box solutions
• Leading the way with marketing and advertising campaigns; ensuring vehicles are effectively displayed

Successful Candidates Possess:

• Experience in Automotive Dealership Sales Management
• Exceptional communication skills; both verbal and written with the ability to keep an upbeat and engaging attitude
• Ability to problem solve and high attention to detail
• Professional demeanor and appearance
• Experienced with DMS software: PBS in particular
• Ability to manage inventory and forecast sales
• Valid OMVIC certification
• Valid driver's license and a clean driving record
• Must be adaptable to work evening and weekend shifts as needed

Why Work for UpAuto Group:

• A competitive benefits and compensation plan
• A leadership team that believes in personal growth, mentorship, ongoing training and support
• UpAuto is a purpose-built business that focuses on driving growth and performance improvement at each dealership to benefit all stakeholders
• A culture of inclusivity where every individual's unique perspective is valued and respected
• We embrace a customer-centric culture, where every decision and action is guided by our commitment to providing exceptional service

Position Status Disclosure:

This posting is for an existing position vacancy within the SALES Department. This role is required on a FULL-TIME, PERMANENT basis. Comprehensive benefits package available. Work Location: On-site at STRATFORD SUBARU.

The expected compensation range for this role is $80,000 - $100,000 /year (The range may vary based on experience and qualifications). This compensation encompasses base salary and vacation pay as required under Ontario Regulation 476/24 made under the Employment Standards Act, 2000.

UpAuto Group is committed to providing equal employment opportunities to all individuals, regardless of their race, color, religion, sex, gender identity, sexual orientation, national origin, disability, age, or any other characteristic protected by applicable law. We value diversity and believe that a diverse workforce enhances our ability to innovate, serve our customers, and create a more inclusive and dynamic workplace. We strive to create a work environment that promotes fairness, equity, and respect for all employees and applicants. Our commitment to equal opportunity employment is reflected in every aspect of our employment practices, including recruitment, hiring, training, promotion, compensation, benefits, and disciplinary actions.