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- Tasks: Lead exciting events that boost brand awareness and engage audiences.
- Company: Join UP3, a dynamic tech company with a collaborative culture.
- Benefits: Enjoy competitive salary, health insurance, flexible working, and a £250 home office allowance.
- Why this job: Make a real impact by creating memorable experiences in a fast-growing business.
- Qualifications: 10+ years in event management and B2B marketing experience required.
- Other info: Be part of a fun team that values innovation and creativity.
The predicted salary is between 36000 - 60000 £ per year.
Location: Hybrid - Split your time between home and our London office SE1
As Senior Event Marketing Manager (Events-led with a broader marketing remit) at UP3, you’ll lead our events programme and use events to drive brand awareness, engagement, and revenue. From ServiceNow events to UP3 led customer experiences, you’ll shape how we connect with our audience.
Responsibilities:
- Deliver our annual event calendar (60-70% of role) End-to-end planning, management and execution of in-person and virtual events.
- Deliver high-quality, on brand events that provide an exceptional attendee experience.
- Establish clear event objectives and KPIs. Ensure event objectives and KPIs are clearly defined and agreed internally upfront. Measure and report on event ROI.
- Sales alignment. Partner closely with sales to ensure events align with sales objectives and target accounts.
- Event content and storytelling. Work with internal teams to develop engaging agendas, messaging and narratives that resonate with event audiences. Own the creation of all event content including slides, event identity, on site branding and event comms.
- Broader marketing activities (30-40% of role). Take ownership of a variety of non-event marketing initiatives that drive business growth, such as content development, campaign execution, and the creation of sales enablement assets.
- Stakeholder management & relationship building. Collaborate effectively with senior stakeholders, ServiceNow and internal teams to successfully deliver against business and event objectives.
- Agency management. Manage external agencies from briefing through to delivery on event identity, creative, production, and marketing collateral. Ensure all materials and content are aligned with UP3 messaging and meet brand guidelines.
- Budget management. Own the budget for all events, deliver events to budget.
Skills and experience:
- 10+ years experience managing a diverse range of events in the B2B technology / services space (essential).
- Experience delivering broader B2B marketing activities beyond events, including content development, campaign execution, and sales enablement (essential).
- Experience working within a partner ecosystem e.g ServiceNow, Microsoft, Salesforce a strong advantage.
- Strong track record of managing multiple events simultaneously in a fast-paced environment.
- Experience delivering revenue-focused events aligned to sales, account, and pipeline objectives.
- Confident managing and building relationships with senior stakeholders, executive audiences and strategic partners.
- Proficient in marketing tools (e.g. HubSpot) for lead capture, follow-up and ROI measurement.
- Demonstrable experience measuring, reporting, and optimising event ROI.
- Strong supplier management and contract negotiation experience.
- Confident managing agencies across creative, production, event identity, stand design, and content development.
- Experience working in a fast-scaling organisation; adaptable and comfortable with change in a dynamic, entrepreneurial environment.
- Event communications experience, including multi-channel promotion and managing agencies to create content.
- Excellent written communication skills, with experience developing event messaging and wider marketing content that drives engagement.
What’s in it for you?
- Join a company and marketing team that genuinely values events. You’ll have the opportunity to deliver exceptional experiences to the highest standard - events that are not only impactful but also great fun to create and attend.
- Play a critical role in growing a successful, scaling business dedicated to ServiceNow, one of the fastest-ever-growing software companies.
- Competitive salary.
- 7.5% performance related bonus paid in two instalments, 6 months apart.
- A brilliant team. We actively foster a culture of innovation, collaboration and creativity. We truly care about our people and have been recognised as a Great Place to Work 4 years running and were committed to maintain our company culture as we grow and scale.
- London based. We have a fantastic office at The Ministry in Central London and offer hybrid working with 2 days a week in the office. Includes free gym membership, wellness programmes, onsite café, bar and terrace, with regular on-site events and guest passes.
Company benefits highlights:
- Enhanced maternity and parental leave package. For maternity and adoption, we will provide you with 16 weeks full pay, followed by 23 weeks Statutory Maternity Pay (SMP). And for Paternity and other Parental leave, you’ll receive 4 weeks of full pay.
- Flexible Working. We know people thrive when they’re given the opportunity to strike the right balance between their work and their personal life, so we offer flexible working arrangements.
- We embrace hybrid working, so you can split your time between home and our offices in The Ministry, SE1.
- We offer a £250 allowance to ensure your home office is set up with everything you need.
- Excellent Bupa health insurance and level 3 dental cover.
- 25 days holiday increasing based on length of service.
- Company pension (after 3 months service).
- A Death-in-Service Life Insurance policy - 4X your salary.
- Sports and Social Club recent events include Secret Cinema, wine tasting, Junkyard golf and Gourmaze tasty treasure hunt.
Senior Event Marketing Manager employer: Up3
Contact Detail:
Up3 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Event Marketing Manager
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. The more connections you make, the better your chances of landing that Senior Event Marketing Manager role.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your event management experience and how you've driven brand awareness in past roles. Share specific examples of successful events you've led and the impact they had on revenue.
✨Be Ready for the Interview
Prepare for common interview questions related to event marketing and be ready to discuss your approach to managing multiple events simultaneously. Practice your storytelling skills, as you'll need to convey how you can create engaging content that resonates with audiences.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our fantastic team at UP3.
We think you need these skills to ace Senior Event Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Event Marketing Manager role. Highlight your experience in managing events and broader marketing activities, especially in the B2B tech space. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about events and how you can drive brand awareness and engagement. Be sure to mention any relevant experiences that showcase your ability to deliver exceptional attendee experiences.
Showcase Your Achievements: When detailing your past roles, focus on your achievements rather than just responsibilities. Use metrics to demonstrate your success in event management and marketing initiatives. We love numbers that show how you've driven revenue or improved ROI!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Up3
✨Know Your Events Inside Out
Before the interview, dive deep into the events you've managed in the past. Be ready to discuss specific examples of how you delivered exceptional attendee experiences and met event objectives. This will show your expertise and passion for event marketing.
✨Align with Sales Objectives
Understand how your events can drive sales and revenue. Prepare to discuss how you've partnered with sales teams in previous roles to ensure events align with their goals. This will demonstrate your strategic thinking and ability to contribute to the company's bottom line.
✨Showcase Your Creative Side
Be prepared to talk about your experience in creating engaging event content and narratives. Bring examples of event agendas or marketing materials you've developed that resonated with audiences. This will highlight your creativity and storytelling skills, which are crucial for this role.
✨Demonstrate Stakeholder Management Skills
Think of instances where you've successfully collaborated with senior stakeholders or external agencies. Be ready to share how you built relationships and managed expectations to deliver successful events. This will showcase your interpersonal skills and ability to navigate complex environments.
