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- Tasks: Lead exciting events to boost brand awareness and engage audiences.
- Company: Join a dynamic team at UP3, located in vibrant Central London.
- Benefits: Enjoy flexible working, health insurance, and a generous work-from-home allowance.
- Why this job: Make a real impact by shaping memorable experiences and driving business growth.
- Qualifications: 10+ years in event management and B2B marketing experience required.
- Other info: Collaborative culture with opportunities for personal and professional development.
The predicted salary is between 43200 - 72000 £ per year.
Location: Hybrid - Split your time between home and our London office SE1
As Senior Event Marketing Manager (Events-led with a broader marketing remit) at UP3, you’ll lead our events programme and use events to drive brand awareness, engagement, and revenue. From ServiceNow events to UP3 led customer experiences, you’ll shape how we connect with our audience.
Responsibilities:
- Deliver our annual event calendar (60-70% of role)
- End-to-end planning, management and execution of in-person and virtual events.
- Deliver high-quality, on brand events that provide an exceptional attendee experience.
- Establish clear event objectives and KPIs.
- Ensure event objectives and KPIs are clearly defined and agreed internally upfront.
- Measure and report on event ROI.
- Sales alignment. Partner closely with sales to ensure events align with sales objectives and target accounts.
- Event content and storytelling. Work with internal teams to develop engaging agendas, messaging and narratives that resonate with event audiences.
- Own the creation of all event content including slides, event identity, on site branding and event comms.
- Broader marketing activities (30-40% of role). Take ownership of a variety of non-event marketing initiatives that drive business growth, such as content development, campaign execution, and the creation of sales enablement assets.
- Stakeholder management & relationship building. Collaborate effectively with senior stakeholders, ServiceNow and internal teams to successfully deliver against business and event objectives.
- Agency management. Manage external agencies from briefing through to delivery on event identity, creative, production, and marketing collateral.
- Ensure all materials and content are aligned with UP3 messaging and meet brand guidelines.
- Budget management. Own the budget for all events, deliver events to budget.
Skills and experience:
- 10+ years experience managing a diverse range of events in the B2B technology / services space (essential).
- Experience delivering broader B2B marketing activities beyond events, including content development, campaign execution, and sales enablement (essential).
- Experience working within a partner ecosystem e.g ServiceNow, Microsoft, Salesforce a strong advantage.
- Strong track record of managing multiple events simultaneously in a fast-paced environment.
- Experience delivering revenue-focused events aligned to sales.
Senior Event Marketing Manager in London employer: Up3
Contact Detail:
Up3 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Event Marketing Manager in London
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with people in the field. You never know who might have a lead on your dream job or can introduce you to someone at UP3.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past events and marketing campaigns. This will give potential employers a taste of what you can bring to the table, especially for a role like Senior Event Marketing Manager.
✨Tip Number 3
Prepare for interviews by researching UP3’s past events and their marketing strategies. Tailor your answers to show how your experience aligns with their goals and how you can help elevate their events programme.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the UP3 team.
We think you need these skills to ace Senior Event Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Event Marketing Manager. Highlight your experience in managing events and broader marketing activities, especially in the B2B tech space. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about event marketing and how you can drive brand awareness and engagement. Be sure to mention any relevant experiences that showcase your ability to deliver high-quality events.
Showcase Your Achievements: When detailing your past roles, focus on specific achievements rather than just responsibilities. Use metrics to demonstrate your success in managing events and driving revenue. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Up3
✨Know Your Events Inside Out
Make sure you’re well-versed in the events you’ll be managing. Research past events, understand their objectives, and think about how you can improve them. Be ready to discuss specific examples of how you’ve successfully executed similar events in the past.
✨Align with Sales Objectives
Since this role involves close collaboration with sales, come prepared with ideas on how events can drive sales alignment. Think about how you can measure event success in terms of revenue and be ready to share your thoughts on KPIs that matter.
✨Showcase Your Storytelling Skills
As a Senior Event Marketing Manager, storytelling is key. Prepare to discuss how you’ve crafted engaging narratives for past events. Bring examples of event content you’ve created, like agendas or branding materials, to demonstrate your creativity and attention to detail.
✨Budget Management Know-How
Be ready to talk about your experience managing event budgets. Have a few examples of how you’ve delivered successful events within budget constraints. This will show that you can handle the financial aspect of the role while still delivering high-quality experiences.
