At a Glance
- Tasks: Lead Cowshed's social media and influencer strategy, creating premium content and building creator relationships.
- Company: Cowshed, a luxury brand relaunching with a fresh identity in 2026.
- Benefits: Competitive salary, unlimited holiday, private health cover, and mental wellbeing support.
- Other info: Hybrid work model with excellent career growth and creative freedom.
- Why this job: Shape a premium brand's social presence and make a real impact in the beauty industry.
- Qualifications: 5+ years in social/influencer marketing, strong content skills, and experience with luxury brands.
The predicted salary is between 50000 - 55000 £ per year.
Cowshed is entering a defining new chapter. Following its acquisition by Matrix, the brand is relaunching in 2026 with a sharper, more premium identity across product, packaging, and brand world. We are helping them in hiring a Social Media & Influencer Manager to build and own how Cowshed shows up across social and creator channels at this pivotal moment. This role sits within Brand and leads the strategy and execution of their social and influencer function, from creator relationships and content, to community and cultural relevance. You will partner with DTC to amplify strong brand-led work through paid, but the centre of gravity is brand, taste, and content.
What you'll do:
- You will define and build Cowshed’s social and influencer presence from the ground up.
- Owning their organic social strategy and output across key platforms.
- Building a clear, long-term creator strategy (nano to ambassador level).
- Establishing always-on seeding and genuine creator relationships.
- Creating and directing content that reflects a premium, consistent brand world.
- Leading social-first brand moments, events, and activations.
- Ensuring creator content is strong enough to scale into paid amplification.
This is a hands-on role, particularly early on, but not purely executional. You should be as comfortable shaping direction as you are creating yourself, and able to scale output through collaborators over time.
What We’re Looking For:
- 5+ years in social and/or influencer marketing with true ownership.
- Experience working with premium or luxury brands.
- Exceptional taste and instinct for what premium looks like on social.
- Strong content capability (filming, editing, directing).
- Proven ability to build meaningful creator relationships.
- Clear understanding of how brand-led content translates into growth.
- High ownership, strong judgement, and comfort in a lean environment.
Bonus:
- Personal experience as a content creator.
- Existing network in beauty, lifestyle, or hospitality.
What Success Looks Like:
Cowshed shows up on social with clarity, consistency, and confidence. You’ve built a strong creator network, elevated the quality of content, and created a social presence that feels culturally relevant while unmistakably premium - fueling both brand equity and commercial growth.
Salary and Logistics:
- Salary: £50,000 – £55,000 DOE.
- Logistics: Tottenham Court Road office – 2 days a week on site.
- Unlimited paid holiday.
- Private health cover including optical and dental with Aviva.
- 2.5 charity volunteering days.
- 2 weeks work-from-anywhere.
- Enhanced maternity.
- 15 days sick leave.
- Birthday day off.
- 2 ‘You Time’ days.
- 30% discretionary bonus.
- EAP and Myndup mental wellbeing support.
- Anniversary incentives, with milestone rewards to celebrate your time with us.
Social Media & Influencer Manager - Cowshed employer: Up World
Cowshed is an exceptional employer, offering a dynamic and creative work environment in the heart of London. With a focus on employee well-being, the company provides unlimited paid holiday, private health cover, and generous volunteering days, fostering a culture that values work-life balance and personal growth. As Cowshed embarks on an exciting relaunch, employees will have the unique opportunity to shape the brand's premium identity and make a significant impact in the beauty and lifestyle sector.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media & Influencer Manager - Cowshed
✨Tip Number 1
Get to know Cowshed inside out! Research their brand identity, values, and recent campaigns. This will help you tailor your approach and show them you're genuinely interested in being part of their exciting new chapter.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Show off your creativity! Prepare a mini portfolio or case studies showcasing your best social media and influencer work. Highlight how you've built creator relationships and driven brand growth in the past.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Social Media & Influencer Manager - Cowshed
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for social media and influencer marketing shine through. We want to see that you’re genuinely excited about the role and the brand, so don’t hold back on sharing why Cowshed speaks to you!
Tailor Your Experience:Make sure to highlight your relevant experience in social and influencer marketing. We’re looking for someone with a strong background, so connect the dots between your past roles and what we need for this position. Specific examples will help us see your fit!
Be Creative:This is a creative role, so don’t be afraid to showcase your personality in your application. Whether it’s through your writing style or including links to your previous work, show us how you can bring a premium touch to Cowshed’s social presence.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about Cowshed and what we stand for!
How to prepare for a job interview at Up World
✨Know Your Brand Inside Out
Before the interview, dive deep into Cowshed's brand identity and values. Understand their premium positioning and how they plan to relaunch in 2026. This knowledge will help you articulate how your experience aligns with their vision and demonstrate your genuine interest in the role.
✨Showcase Your Content Skills
Prepare a portfolio that highlights your best work in social media and influencer marketing. Include examples of content you've created, campaigns you've led, and any successful creator relationships you've built. Be ready to discuss the thought process behind your work and how it reflects a premium aesthetic.
✨Be Ready to Discuss Strategy
Think about how you would approach building Cowshed’s social and influencer presence from scratch. Prepare to share your ideas on organic social strategies, creator engagement, and how to create culturally relevant content. This shows you’re not just execution-focused but also strategic in your thinking.
✨Demonstrate Your Network
If you have existing connections in the beauty, lifestyle, or hospitality sectors, be sure to mention them. Discuss how these relationships could benefit Cowshed and help elevate their brand presence. This will highlight your ability to leverage your network for the company's growth.
