Senior Marketing Manager - Home renovations & consumer services brand

Our client is on a mission to reinvent renovation in London - replacing stress, fear, and confusion with clarity, support, and trust. Renovation is one of the most emotionally and financially intense moments in someone’s life. Today, it’s broken. We’re fixing it. We’re the only company offering free, expert-backed guidance throughout the renovation journey. As we grow, strong performance marketing and a trusted brand are central to delivering warm, high-quality inbound demand and long-term growth.

The role & opportunity: This is a revenue-first, execution-led marketing role. You’ll be both the thinker and the doer, owning hands-on delivery across performance marketing, brand execution, CRM and content. You will work alongside the Founder and a fractional strategist (1 day/week) who sets the high-level direction. We already have a clear view of the strategy we want to pursue. Your job is to execute it brilliantly, improve it with data, and ensure our brand authority drives commercial results. For the first 6 months, success is defined by revenue performance - specifically through Meta - while laying the foundations to build a self-sustaining brand that reduces our long-term reliance on paid social.

First 6-Month Priorities:

• Performance Engine: Optimize Meta ROI by sharpening ICP targeting and funnel quality.
• Brand Elevation: Raise creative and briefing standards so ads feel aspirational, high-end, and trust-led.
• Conversion Path: Improve landing pages to bridge the gap between "clicking an ad" and "trusting a premium service."
• Reduced Paid Reliance: Launch CRM segmentation and post-job nurturing. Roll out referral mechanics and incentives. Execute hyper-local London (M25) brand initiatives.
• Quality over Quantity: Align brand messaging with performance activity to attract the right customers, ensuring leads are warm, qualified, and ready to engage.

What You’ll Own:

• Performance & Revenue Execution: Hands-on ownership of paid acquisition across Meta and Google. Brief, test, and iterate creative that balances aggressive performance hooks with "premium brand" trust signals. Directly manage the funnel performance from initial ad impression to landing page enquiry.
• Brand Identity & Content: Apply and elevate the brand aesthetic through ads, CRM, and site content. Translate complex, long-form customer journeys into clear, reassuring storytelling. Ensure every touchpoint reinforces our position as an aspirational market leader.
• CRM, Referrals & Lifecycle: Own CRM execution and segmentation to maximize the value of our database. Turn our 4.9 Trustpilot reputation into a proactive referral engine. Design and run a referral scheme that creates medium-to-long-term organic growth.
• Data & Reporting: Own the dashboards. Track revenue, ROI, CAC, and lead quality. Report bi-weekly to the Founder with clear insights: What is the data telling us, and what are we changing because of it?
• Team Coordination: Line-manage a junior marketer (organic social & content support). Work closely with Sales Enablement and Customer Success team to ensure consistency through nurture funnel, content and sales/customer success assets. Coordinate external freelancers/agencies to ensure brand consistency across all assets.

Skills & mindset:

• Creative Performance marketer who understands brand and how to implement brand guidelines across all touch points.
• Strong Meta experience, but able to think beyond it.
• Commercial and numbers-literate - ROI matters.
• Confident executor who enjoys owning outcomes end-to-end.
• Comfortable with ambiguity, but not with vagueness.
• Strong copy and creative instincts, especially for trust-building.

What success looks like:

• Within 6 months: Clear improvement in Meta ROI and lead quality. Stronger, more aspirational creative and landing pages. CRM journeys live for post-job nurturing. Referral strategy designed and launched.
• Within 12 months: Meta ROAS moving from ~1x toward ~2.5x. Reduced reliance on Meta as the primary growth lever. Referrals contributing meaningfully to revenue. Strong brand trust and recognition across London. A scalable, execution-focused marketing function.

You’ll enjoy this role if:

• You like executing more than presenting.
• You enjoy improving things with data, not theory.
• You care deeply about trust and customer experience.
• You want real ownership and visible commercial impact.
• You’re excited by building a brand that people genuinely recommend.

Salary: £45,000 - £60,000 (depending on experience) + learning budget. Equity: Generous EMI Option Scheme. Holiday: 25 days + bank holidays. Office Policy: Hybrid, minimum 3 core office days per week. Office Location: Victoria, London.