Senior Brand Manager - FMCG Wellness Startup Brand Marketing London, Farnham

Our client is aleading brand in the wellness space, and we\’re onthe lookout for a Senior Brand Manager to help shape the future of their category-defining product. Backed by over 15 years of scientific research and rapidly expanding across global markets, this brand is renowned for its integrity, innovation, and life-changing impact on health and wellbeing.

With a pioneering start-up mindset and ambitious global plans, this is a rare opportunity to play a key role in evolving a mission-led brand at a pivotal stage of growth.

You\’ll act as a brand guardian and strategic leader, ensuring consistency and creativity across all touchpoints, from D2C to retail, and across international markets. You\’ll lead high-impact initiatives, collaborating with cross-functional teams and external creative partners to deliver brand activity that resonates deeply with customers.

This is a hands-on, strategic role for someone who\’s equally comfortable shaping high-level brand strategy and rolling up their sleeves to execute with excellence.

What you\’ll do

• Champion the brand across all channels, evolving guidelines and developing compelling assets
• Drive full-funnel creative. From paid digital and packaging, to retail activations and print
• Lead cross-functional brand initiatives, working closely with Growth, Regulatory, Supply Chain, and beyond.
• Translate customer insight into powerful brand activity
• Manage budgets effectively to maximise impact and efficiency
• Balance strategic direction with hands-on delivery, driving projects through from start to finish

Who you are

• Proven brand management experience, ideally in FMCG startup / SME
• Experience with global brand and retail activation is a plus
• Proven track record working closely with creative teams and production partners
• Strong grasp of consumer behaviour, with the ability to turn insights into action
• Excellent project management and stakeholder alignment skills
• Confident decision-maker, comfortable operating in a fast-paced, collaborative environment
• Broad channel experience including digital, print, packaging and retail

Salary:up to £55k DOE
Logistics:Farnham office (1 day/week)

What else?

• 25 days plus bank holidays
• Performance based bonus of up to 10%
• Private health assurance, insurance and income protection
• Health and wellbeing scheme where employees can claim up to £60 a month for anything health-related (i.e. gym membership, physio)
• Enhanced family leave policies
• On-site gym