Sales marketing manager for a membership community

Описание:

Up World is a community where marketers gain the confidence, support, and tools they need to smash their careers. We have over 1,100 paying members, an annual green field festival, and an exclusive supper club including CMOs from the UK's top companies. We are now looking for a Sales Marketing Manager to take our Up World courses to the next level.

Задачи:

Own course revenue. It's £100k to date and your job is to double it. Cohorts run at 20 to 25 people and we think 40 is possible. Work to a revenue target and own it. Know where you are against it, and tell us early if it's slipping and what you're doing about it. Own pricing, and make the case for changing it. Sell. Get people from curious to paid, whether that's on a call, through a launch or face to face at our events. Own the full funnel: launch campaigns, warm leads, paid, landing pages and follow-up. Get the courses seen by more of the right people, beyond the Up World community. Brief our freelancers (design, copy, paid) and hold the quality bar. Write it yourself when that's quicker. Decide what sits before, between and after Brand Manager Boot Camp and The Marketing Accelerator, and what will sell. Turn new ideas into revenue: an AI course launching in early 2027, short focused courses on CRM, paid ads and social with our sister agency Brand Hackers, and whatever else the data tells you is worth trying. Use course outcomes as your best sales tool. Track who got promoted and where they went, and put that proof to work. Run the CRM and the course operations side: enrolment, admin, comms and cohort tracking. The courses themselves are delivered by Lottie and our coaches, but the systems underneath them are yours. Own the insights. Report on what's selling, what's converting and where we're losing people, and use that to grow enrolments. Automate anything repetitive. We use Claude, HubSpot, Mailchimp and Zapier. Some of it is elegant and some of it is held together with hope. If you're doing something by hand for the fourth time, that's the flag.

Требования:

A track record of hitting revenue targets. You've owned a number, met or beaten it, and you can tell us exactly how. A target driven personality. A revenue number gets you going rather than stressing you out. Comfort with selling. You don't find asking for the sale awkward, whether it's one to one or one to many. Lead generation experience. You've built a pipeline from scratch, written the launch emails, briefed the ads, watched a funnel not work and fixed it. CRM and ops skills. You've set up and run a CRM properly, and you've built automations other people now rely on. Experience with data. You look at what the numbers say and change course, rather than defend a decision you've already made. A solution-focused approach. When something isn't working, you come back with a fix, not just the problem. Ambition. You want to build something bigger than the job you're walking into. An interest in startup marketing and the people doing it. Our customers are marketers, and the product only works if you like them. The successful candidate will have the right to work in the UK.

Условия:

This role is London-based. We're a remote-first company, but you'll have access to co-working spaces and we expect you at team meetings and events in person twice a month. This is a full-time, permanent role.

• Salary: £38-45k 25 days holiday plus bank holidays.
• Monthly remote-working allowance
• Our commitment to your development
• Birthday off
• Enhanced paternity/maternity leave & pay
• Unlimited coaching with MoreHappi
• Full Up World Membership

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