At a Glance
- Tasks: Lead marketing strategy, drive revenue, and build outbound functions from scratch.
- Company: Dynamic B2B SaaS company trusted by top tech brands.
- Benefits: Competitive salary, private medical insurance, and gym membership.
- Other info: Hybrid work model with opportunities for team growth and development.
- Why this job: Shape the future of marketing in a growing tech company.
- Qualifications: Proven B2B SaaS marketing leadership experience and data-driven decision-making skills.
The predicted salary is between 80000 - 90000 £ per year.
Basingstoke, Hampshire (hybrid, Tuesday to Thursday in office) £80,000-£90,000 DOE
Our Client: A B2B SaaS company that helps product and QA teams test and automate critical communications across email and SMS, through a single API. Trusted by some of the biggest names in consumer and enterprise tech. Over a decade of strong, largely organic growth, and now looking to build out paid, outbound and demand gen properly for the first time.
What you'll own:
- Strategy and leadership: Set the plan, own the numbers, run the team day to day.
- Pipeline and revenue: Tie marketing to revenue targets, not lead volume. Agree what a qualified lead looks like with sales, and own marketing's share of the number.
- Brand and positioning: Keep messaging consistent as the team and channels grow.
- Paid: Get PPC converting as well as organic already does.
- Outbound, from scratch: No in-house outbound experience exists today. You build the function and the strategy.
- Demand gen beyond the obvious: Inbound reaches people who already know they have a problem. You build the motion for the ones who don't yet.
- A second audience: The core audience today is dev and QA teams. There's an untapped persona in martech and marketing ops. You build the strategy to go after it.
- Budget: Own it, and the reasoning behind where it goes.
- Data-led decisions: Use the company's data lake properly.
- Customer marketing: Turn customers into case studies, testimonials and referrals.
- Team: You'll inherit a content marketing manager (B2B SaaS and journalism background) and a junior generalist, plus a creative designer who'll report in to keep creative output consistent. You'll shape what the team becomes and hire as it grows.
Who you are:
- B2B SaaS marketing experience in leadership roles.
- Proof you've been the first senior marketing hire into a small, founder-led business, and built the function rather than inherited one.
- A strong eye for content. You don't need to write it, but you need to know good from average on sight.
- Genuinely numbers-led. You'll be trusted to make calls off data, not gut feel.
- Comfortable working directly with founders.
- Real outbound experience. You've built or run it before, not just managed inbound and hoped outbound would follow.
The practical bits:
- Basingstoke, Hampshire. On the train line, parking on site.
- Hybrid: Tuesday to Thursday in office, Monday and Friday from home.
- Full-time, permanent.
- Private medical insurance.
- Gym membership.
Head of Marketing - B2B SaaS in Reading employer: Up World
At Up World, we pride ourselves on being an exceptional employer that fosters a vibrant work culture centred around innovation and collaboration. Located in a dynamic startup environment, we offer our employees ample opportunities for professional growth, mentorship from industry leaders, and the chance to make a meaningful impact within the community. Join us to be part of a passionate team dedicated to shaping the future of marketing and community engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing - B2B SaaS in Reading
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Up World and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Up World are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Up World on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Up World. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing - B2B SaaS in Reading
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Up World. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Up World:Show us that you’ve done your homework! In your application, briefly mention what you admire about Up World’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Up World
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Up World will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Up World, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
