At a Glance
- Tasks: Drive growth through data-driven campaigns across Google, Meta, and TikTok.
- Company: Join Brand Hackers, a dynamic team of marketing pros with a solid reputation.
- Benefits: Enjoy remote work, flexible hours, and a competitive salary of £37-56k pro-rata.
- Other info: Contract role with the opportunity to work with over 200 brands.
- Why this job: Be part of an innovative team that values creativity and collaboration in a fast-paced environment.
- Qualifications: Proven success in growth management, excellent analytical and communication skills required.
The predicted salary is between 37000 - 56000 £ per year.
Performance Marketing Manager | Brand Hackers
£37-56k pro-rata for day-rates
We build experienced, dynamic, and fractional teams that fit in like puzzle pieces – providing just the right knowledge and energy at the right time. We’re not your typical agency or a one-man show; we\'re a team of passionate professionals who eat, sleep, and breathe branding and marketing.
Our diverse team of experts covers all marketing mix elements, from performance and social media to web development and beyond. With over 200 brands under our belt, our Brand Hackers have a treasure trove of shared experiences. This wealth of knowledge fuels our creativity and gives us the edge.
We’re 4 years old and have grown from just 2 of us to 24 full-time people, along with an extended family of freelancers we work with regularly. We have some case studies we’re really proud of and a solid reputation (even if we say so ourselves).
The Role: Performance Marketing Manager
You’ll primarily focus on driving growth through data-driven campaigns and customer acquisition across Google, Meta, and potentially other paid channels.
The ideal candidate has excellent understanding of digital channels, is an excellent communicator, and understands how paid marketing fits into the wider marketing mix.
Responsibilities:
- End-to-end campaign ownership: Take full ownership of campaign planning, execution, and performance analysis to drive growth for primarily DTC brands across platforms such as Google, Meta, and TikTok.
- Data-driven decision making: Use insights from performance metrics and dashboards to inform strategies, optimize campaigns, and identify opportunities for innovation and improvement.
- Collaboration & stakeholder management: Work closely with cross-functional teams, including Brand Founders and internal teams, to align campaign objectives and deliver impactful results.
- Innovation & Testing: Develop and implement testing plans to refine strategies and keep campaigns forward-thinking and effective.
- Account management: Develop and maintain strong client relationships by consistently delivering results and providing strategic growth advice.
Experience/Skills:
- Proven success in growth management, especially for DTC brands, focusing on customer acquisition and revenue growth.
- Excellent analytical skills with the ability to use data to optimize performance and inform strategic decisions.
- Exceptional communication skills to build and maintain client relationships.
- Hands-on experience with Google Analytics, Meta Ads Manager, and tracking software.
- Knowledge of SEO techniques and A/B testing to optimize campaign funnels and customer journeys.
- Experience managing and mentoring teams, focusing on development and performance improvement (preferred).
- Background working in fast-paced startup or agency environments (a plus).
What we offer:
This is a contract, freelance role, remote, starting ASAP. All team members are required to be available in London at least once every two weeks.
Offers depend on location and experience; our salary brackets encompass a range, and offers will be made within that range.
Benefits include:
- Full Up World Membership
Salary: £37-56k paid pro-rata
#J-18808-LjbffrPerformance Marketing Manager Freelance (1-3 days per week) Growth & Performance · in London employer: Up World
At Brand Hackers, we pride ourselves on being an innovative and collaborative employer that values the unique contributions of each team member. Our dynamic work culture fosters creativity and growth, offering freelancers the opportunity to engage with a diverse range of brands while benefiting from our extensive knowledge base. With flexible working arrangements and regular team meet-ups in London, we ensure that our freelancers feel connected and supported in their roles.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager Freelance (1-3 days per week) Growth & Performance · in London
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Performance Marketing Manager Freelance (1-3 days per week) Growth & Performance · in London
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Up World.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Up World and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Performance Marketing Manager Freelance (1-3 days per week) Growth & Performance · at Up World.
How to prepare for a job interview at Up World
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Up World.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Up World. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Up World.
