At a Glance
- Tasks: Drive growth for exciting DTC brands through innovative performance marketing strategies.
- Company: Join Brand Hackers, a dynamic team passionate about branding and marketing.
- Benefits: Remote work, competitive salary, generous holiday, and personal development support.
- Other info: Work with top talent and enjoy unlimited coaching sessions for your growth.
- Why this job: Shape the future of challenger brands and make a real impact in the startup world.
- Qualifications: 3+ years in B2C marketing with strong analytical and communication skills.
The predicted salary is between 37000 - 53000 £ per year.
Hey! We're Brand Hackers.
We help challenger brands fight smarter, think sharper, and win bigger.
We build experienced, dynamic and fractional teams that fit in like puzzle pieces – providing just the right knowledge and energy at the right time.
We’re not your typical agency or a one-man show; we're a team of passionate professionals who eat, sleep, and breathe branding and marketing.
Our diverse team of experts covers all marketing mix elements, from brand strategy and social media to performance and web development and beyond and with over 100 brands under our belt, our Brand Hackers have a treasure trove of shared experiences.
This wealth of knowledge fuels our creativity and gives us the edge.
We’re 4 years old and have grown from just 2 of us to 20+ people with knock-out case studies we’re really proud of and a serious growing reputation (even if we say so ourselves).
Beyond FMCG, we're building iconic challenger brands across Beauty, Luxury, Film, and more working with big challengers like Tony’s Chocolonely and emerging hot startups like Seep.
From customer insights and brand strategy to campaign planning and comms strategy, our team tackles a wide range of briefs.
We’re now looking for a
Performance Marketing Manager to join the team.
This role is instrumental to growing the DTC businesses of some really exciting brands within the startup world.
As a Performance Marketing Manager within the Brand Hackers team, you’ll be a key part of helping our brands achieve outsized impact from a range of growth focused marketing activities.
You will...
- Strategy & Campaign Management
- Develop and execute performance marketing strategies to scale customer acquisition and revenue for DTC brands.
- Manage and optimise performance campaigns on Meta, Google, and Tik Tok.
- Provide strategic insights and recommendations.
- Lead the paid creative strategy in concept and in implementation, rigorously testing and iterating.
- Define and manage experimental roadmaps, including test execution and result analysis.
- Collaborate with content creators, graphic designers and founders to align growth-focused content and commercial goals.
- Take a strategic view towards client growth to identify upsell opportunities within existing brands.
- Client Communication & Relationship Management
- Build strong, trusted relationships with brands by consistently delivering results, staying responsive, and offering strategic growth advice.
- Present regular reports and insights to brands, making complex data easy to understand and demonstrating the impact of the campaigns.
- Proactively recommend new growth opportunities for brands, staying one step ahead of their business needs.
You’ll have...
- 3+ years of growth experience in B2C FMCG marketing roles ideally with challenger brands
- Demonstrated success in driving customer acquisition, revenue growth, and maximising ROAS for DTC brands on performance marketing channels.
- Strong analytical skills for data-driven strategy and performance optimisation.
- Hands-on experience managing performance marketing strategies across Meta, Google and Tik Tok.
- Skilled communicator adept at building client relationships and simplifying complex data.
- Solid understanding of DTC commercials, growth modelling, and KPI setting.
- Experience in fast-paced startup environments, ideally in sectors like food, homecare, personal care, or petcare.
What We Offer
- An opportunity to work with some of the coolest challenger brands in the market, and help shape one of the fastest-growing agencies
- This a roaming role meaning you will work remotely most of the time with the expectation that you will be in London twice a month
- Competitive salary package, with holiday and benefits that include a working-from-home allowance, personal development support, enhanced parental leave, and unlimited coaching sessions.
- An opportunity to grow your expertise working with some of the brightest talent in the brand growth and marketing space and driven by shared purpose and success.
- Salary - £37k-53k DOE
- What we can give in return
This is a full time, remote based role that will require you to be within easy access of London.
There is an expectation that you will be available for client or internal in person meetings a minimum of twice a month
- 25 days holiday plus bank holidays.
- Monthly working-from-home allowance to be spent on coffee or co-working
- Birthday off
- Enhanced paternity/maternity leave & pay
- Unlimited coaching with More Happi
- Full Up World Membership
- Our commitment to your development.
We believe you shouldn’t have to wait until you start a job to see the benefits. Our handbook is open here.
Working rights in the UK required (we are currently unable to sponsor visas).
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Performance Marketing Manager - Brand Hackers employer: Up World
At Up World, we pride ourselves on being an exceptional employer that fosters a vibrant work culture centred around innovation and collaboration. Located in a dynamic startup environment, we offer our employees ample opportunities for professional growth, mentorship from industry leaders, and the chance to make a meaningful impact within the community. Join us to be part of a passionate team dedicated to shaping the future of marketing and community engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager - Brand Hackers
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Up World and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Up World are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Up World on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Up World. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Manager - Brand Hackers
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Up World. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Up World:Show us that you’ve done your homework! In your application, briefly mention what you admire about Up World’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Up World
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Up World will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Up World, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
