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- Tasks: Lead and transform marketing strategy for a family-run business.
- Company: Join Up World, a respected company with a proud heritage and innovative vision.
- Benefits: Enjoy a competitive salary based on skills, plus opportunities for growth and innovation.
- Why this job: Shape the voice of a business while driving customer growth and brand awareness.
- Qualifications: Proven senior marketing experience with strong digital and offline channel expertise.
- Other info: Collaborate with a dynamic team and drive innovation in marketing operations.
The predicted salary is between 28800 - 48000 £ per year.
We’re seeking an ambitious and experienced Marketing Director to lead and transform the marketing strategy of a respected, family-run business with a proud heritage and a forward-looking vision. Reporting to the Managing Director and working as part of the senior leadership team, you’ll drive growth and innovation across digital and offline channels. With full responsibility for our marketing strategy and execution, you’ll lead on brand development, customer acquisition, retention, and team management. This is a rare opportunity to shape the voice and visibility of a business undergoing strategic investment and evolution.
What you'll do...
- Lead the creation and delivery of a comprehensive marketing strategy to drive customer growth and brand awareness.
- Champion our brand values and ensure a consistent tone of voice and visual identity across all communications.
- Develop and implement a content and social media strategy to engage communities and support recruitment.
- Oversee digital performance marketing (e.g., PPC, SEO, website optimisation) and explore new growth channels.
- Create and manage local and offline campaigns, including events, merchandise, and branch-level marketing.
- Use insights and data to inform decisions and track performance across key KPIs.
- Manage the marketing budget and ensure marketing ROI.
- Collaborate with colleagues on recruitment, pricing, product development, and ecommerce.
- Line manage a small team and build capability to deliver multi-channel campaigns and creative assets.
- Drive innovation in marketing operations through automation and emerging technologies.
Who you are...
- Proven senior marketing experience with a track record of delivering growth through digital and offline channels.
- Strong understanding of performance marketing, SEO, content strategy, and brand development.
- Excellent communication and leadership skills, with experience managing internal teams and external partners.
- Comfortable operating strategically while rolling up your sleeves to get things done.
- Data-driven mindset with the ability to translate insights into action.
- Experience working in a customer-focused business, ideally with a local or regional presence.
Marketing Director employer: Up World
Contact Detail:
Up World Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director
✨Tip Number 1
Network with professionals in the marketing field, especially those who have experience in the funeral services industry. Attend relevant events or webinars to connect with potential colleagues and learn more about the specific challenges and opportunities in this sector.
✨Tip Number 2
Familiarise yourself with Up World's brand values and current marketing strategies. Understanding their unique selling points will help you tailor your approach and demonstrate how you can enhance their brand visibility and customer engagement.
✨Tip Number 3
Prepare to discuss innovative marketing strategies that incorporate both digital and offline channels. Think about how you can leverage emerging technologies and automation to drive growth and improve marketing operations at Up World.
✨Tip Number 4
Showcase your data-driven mindset by being ready to discuss how you've used insights and analytics to inform marketing decisions in previous roles. Highlight specific KPIs you've tracked and how they contributed to overall business growth.
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in digital and offline channels. Emphasise any leadership roles you've held and specific achievements that demonstrate your ability to drive growth.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Discuss how your values align with theirs and provide examples of how you've successfully led marketing strategies in the past.
Showcase Data-Driven Success: In your application, include specific metrics or KPIs that illustrate your success in previous marketing roles. This could be growth percentages, ROI on campaigns, or successful brand development initiatives.
Highlight Leadership Experience: Since this role involves managing a team, make sure to highlight your leadership experience. Discuss how you've built teams, managed projects, and fostered collaboration to achieve marketing goals.
How to prepare for a job interview at Up World
✨Showcase Your Strategic Vision
As a Marketing Director, you'll need to demonstrate your ability to create and implement a comprehensive marketing strategy. Prepare examples of past strategies you've developed and how they drove growth and brand awareness.
✨Highlight Leadership Experience
This role involves managing a small team, so be ready to discuss your leadership style and experiences. Share specific instances where you successfully led a team to achieve marketing goals or overcome challenges.
✨Demonstrate Data-Driven Decision Making
The company values a data-driven mindset. Be prepared to discuss how you've used insights and analytics to inform your marketing decisions in the past, and how you track performance against key KPIs.
✨Understand the Brand and Its Values
Research Up World's brand values and heritage before the interview. Be ready to discuss how you would champion these values in your marketing strategy and ensure consistency across all communications.
