We're Bio&Me – the gut health brand founded by The Gut Health Doctor, Dr. Megan Rossi. We're a fast‐growing B Corp shaking up food & drink with science‐backed granolas, porridges, kefir yoghurts, and drinks. Our mission? Make gut health deliciously easy for everyone.
We're now looking for a Social Media Strategist to turn our social channels into a proper growth engine. Reporting to the CMO, you'll own paid and organic social strategy – making sure everything we put out drives both brand love and commercial results.
What you'll own
Lead paid and organic social strategy across Meta and TikTok – channel strategy, agency briefs, performance accountability
Own the content calendar and shape how Bio&Me shows up online every day
Work as a creative double‐act with founders, brand manager, and agency partners
Run test‐and‐learn experiments to find what drives scale and commercial impact
Analyse and report on performance across channels – turning data into clear action
Guide community engagement and protect brand voice across every interaction
What you'll bring
Experience in social media strategy with hands‐on ownership of paid and organic (paid is essential)
Proven experience running and optimising paid campaigns on Meta and TikTok
Sharp analytical skills and confidence making data‐driven decisions
Strong creative judgement and the ability to give feedback that lands
The hustle and adaptability to thrive in a fast‐moving start‐up environment
FMCG, DTC, or health & wellness brand experience a bonus – but not a dealbreaker
Even if you don't tick every box, we'd love to hear from you. Research shows great people talk themselves out of applying all the time – don't be one of them.
Salary: £40,000 – £45,000 DOE
Logistics: London, hybrid (2 days a week in office)
What else?
Vitality Health Insurance
25 days annual leave + bank holidays + your birthday off (plus an extra day off for every year you work for us, up to your fourth year)
Up to four weeks remote working per year
Yearly bonus based on results
Share options
Opportunities to contribute to exciting marketing campaigns and product launches
Potential for career growth within the marketing department (and beyond!)
& so much more!
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